9. 40% of Canadian social media users use it to communicate with organizations “ Social Media Reality Check”, CNW Group & Leger Marketing, 2009
10. 63% of Canadian social media practitioners use it to gather media and information. “ Social Media Reality Check”, CNW Group & Leger Marketing, 2009
11. Two-thirds of the world’s Internet population visit social networking sites Nielsen Wire, 9 March 2009
12. Because people are already talking about us and we aren’t in control of the conversation.
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14. “ Firstly - why would you want you want to use Amazon to search the VPL? Two reasons: First, it is WAY easier to find books on the Amazon site then the library site, so you can leverage Amazon's search engine to find books (or book recommendations) at the VPL. Second, it's a great way to keep the book budget in check!” David Eaves http://www.eaves.ca
15. “ It's a library. We can't understand why they're quite happy to have our book in their library but we're not allowed to talk about it.” Dr. Philip Nitschke
16. People around the world contribute photos of the Central Branch to flickr … including one photographer from New South Wales.
18. “ This movement can’t be tamed. It comes from a thousand sources and washes over traditional business like a flood. And like a flood, it can’t be stopped in any one place. Often it can’t be stopped at all.” Charlene Li and Josh Bernoff Groundswell: Winning In A World Transformed by Social Technologies