This document provides strategies for using social media to drive awareness, attendance, and post-event interaction for an event. It identifies the top three reasons people join social networks as identity, connections, and community. It then outlines specific tactics for each major social media platform like creating Twitter, Facebook, and LinkedIn profiles for the event and engaging speakers to generate content before, during and after the event.

1. Integrated Social Media Strategies To Drive Attendance & Post Event Interaction Awareness, Jeff Hurt VES11b

2. 1) Identify three reasons why people join social networks. 2

3. 3 2) Identify ways to drive awareness, attendance & interaction

4. 4 Why do people join social networks?

5. 5 Number 1 Reason: Identity!

6. 6 Number 2 Reason: Connections

7. 7 Number 3 Reason: Community

8. Forcing traditional marketing strategies in into social platforms =

9. About pull strategies, opt-in two way conversations

10. Twitter Account

11. Twitter Account Twitter Hashtag

12. Twitter Account Twitter Hashtag Twitter List of Speakers

13. Embed Twitter widget on web, blog

14. Onsite on web, blog Tweetup

15. Onsite on web, blog Tweetup

16. 16 Tweetdeck join social networks?

17. 17 join social networks?

18. 18

19. 19 Hootsuite

20. 20 wthashtag

21. Contract Speakers Two blog posts

22. ContractSpeakers Two blog posts Pre, post Webinar

23. Contract Speakers Blogtalkradio Interview

24. Contract Speakers Blogtalkradio Interview Tweetchat

25. Contract Speakers eNews article

26. Contract Speakers eNews article Magazine article

27. Contract Speakers Short video clip

28. Contract Speakers Short video clip Record in Skype

29. YouTube Conference Page

30. Facebook Page

31. Facebook Page Facebook Event

32. LinkedIn Event Facebook Page Facebook Event

33. Facebook Page Facebook Event LinkedIn Event LinkedIn Discussion

34. Social Badges

35. Almost.at Content aggregator

36. Thank You

38. Images History

39. Larskflem

40. Stuck In Customs

41. dankos-unlmtd

42. Troy Holden

43. Garry -visionandimagination.com

44. NuageDeNuit

45. an untrained eye

46. 3ammo

47. josef.stuefer

48. KatBPhotography

49. ezioman

50. BRosen