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4 Cs Of Social Engagement: Using Social Media For Your Event

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According to a recent study, nearly 80% of American adults use the Internet. Of that group, nearly 65% belong to a social network. Social media requires new thinking, new directions and new strategies for event communications and engagement.

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4 Cs Of Social Engagement: Using Social Media For Your Event

  1. 1. The 4 Cs<br />Of Social<br />Engagement<br />Using Social Media For Your Event<br />1<br />
  2. 2. 1) Explain the four Cs of social engagement<br />2<br />
  3. 3. 2) Discuss importance of a social media strategy for your event<br />3<br />
  4. 4. 3) Identify more than 15 free social tools for your event social strategy<br />4<br />
  5. 5. 5<br />Our customers<br />aren‘t on social media<br />
  6. 6. 41<br />Million Minutes<br />Spent on Facebook<br />More than Google<br />August 2010<br />
  7. 7. 80%<br />American Adults<br />Use the Internet<br />Pew Internet<br />October 2010<br />
  8. 8. 75%<br />American Adults<br />Active in online group<br />80% of Internet users<br />Pew Internet January 2011<br />
  9. 9. 94%<br />Use email<br />Pew Internet January 2011<br />
  10. 10. 80%<br />Research products<br />Pew Internet January 2011<br />
  11. 11. 1/2<br />Population broadcast<br />or narrowcast<br />Pew Study 2010<br />
  12. 12. 2/3<br />Adult Internet Users<br />created content for web<br />Pew Study 2010<br />
  13. 13. 67%<br />Americans on Facebook<br />
  14. 14. What Is Social Media?<br />
  15. 15. 15<br />Social Technology<br />Umbrella term encompassing<br />all things social<br />
  16. 16. 16<br />Social Networking <br />Online networking<br />Facebook, LinkedIn<br />
  17. 17. 17<br />Social Media is <br />Online media transfer <br />
  18. 18. 18<br />Social Relevancy <br />Online credentials, <br />reputation & value<br />Klout, Twinfluence, <br />SocialMention<br />
  19. 19. 19<br />Social Enabled Tech <br />Online operational value <br />CRM, recruiting<br />
  20. 20. 20<br />
  21. 21. 21<br />Why do people<br />join social<br />networks?<br />
  22. 22. 22<br />Number 1 Reason:<br />Identity!<br />
  23. 23. 23<br />Number 2 Reason:<br />Connections<br />
  24. 24. 24<br />Number 3 Reason:<br />Community<br />
  25. 25. 25<br />Identity! First<br />Connections Second<br />Community Third<br />
  26. 26. Define engagement<br />26<br />
  27. 27. The 4 Cs<br />Of Social<br />Engagement<br />27<br />
  28. 28. Content<br />28<br />
  29. 29. Content<br />29<br /> Participate w/Content & Each Other<br />
  30. 30. Collaboration<br />30<br />
  31. 31. Collaboration<br />31<br /> Problem solving, sharing experiences together<br />
  32. 32. 32<br /> Community<br />
  33. 33. 33<br /> Community<br /> Moving forwardtogether as an industry, profession<br />
  34. 34. 34<br /> Cumulative Value<br />Collective intelligence & action of the crowd<br />
  35. 35. The 4 Cs<br />Of Conference<br />Attendees<br />35<br />
  36. 36. 36<br /> Consumer<br />
  37. 37. 37<br /> Consumer<br /> Passive consumption of content, experience<br />
  38. 38. 38<br /> Curators<br />
  39. 39. 39<br /> Curators<br /> Editorial, compiling, spreading quality, crowdsourcing<br />
  40. 40. 40<br /> Contributors<br />
  41. 41. 41<br /> Contributors<br /> Participants with content, each other, experience<br />
  42. 42. 42<br /> Creators<br />
  43. 43. 43<br /> Creators<br /> Participants that create content, experience & share<br />
  44. 44. Forcing traditional<br />marketing strategies in<br />into social platforms =<br />
  45. 45. About pull strategies, opt-in<br />two way conversations<br />
  46. 46. 46<br />Social Media Strategy & Goals<br />
  47. 47. 47<br />Strategy & Goals<br />Don’t fondle the hammer<br />
  48. 48. 48<br />Strategy & Goals<br />Focus on your customer 1st<br />
  49. 49. 49<br />Social Media Goals<br />1. Increase Awareness<br />
  50. 50. 50<br />Social Media Goals<br />2. Build Attendance<br />
  51. 51. 51<br />Social Media Goals<br />3. Increase Engagement<br />
  52. 52. 52<br />Social Media Goals<br />4. Extend Reach of Conf Messages<br />
  53. 53. 53<br />Social Media Goals<br />Focus on building the house<br />not the hammer<br />
  54. 54. 54<br />80% of success<br />Getting your org ready<br />It’s not about the tools<br />
  55. 55. 55<br />Your customers<br />Don’t care which<br />department you are in<br />
  56. 56. About pull strategies, opt-in<br />two way conversations<br />Image by Debra Askanase<br />
  57. 57. Social Tools<br />
  58. 58. 1. WordPress<br />Conference blog<br />Conference Website<br />WordPress.com - Free<br />WordPress.org - Fee<br />
  59. 59. 2. Twitter Account<br />
  60. 60. 3. Twitter Hashtag<br />for your event<br />
  61. 61. 4. Twitter<br />List of<br />Speakers<br />
  62. 62. Tweet regarding<br />list of speakers<br />
  63. 63. 5. Embed Twitter<br />widget on<br />web, blog<br />
  64. 64. 6. Onsite<br />on web, blog<br />Tweetup<br />
  65. 65. 7. Twitterfall.com<br />
  66. 66. 8. Tweetchat.com<br />
  67. 67. 8. Tweetchat.com<br />
  68. 68. 68<br />9. Tweetdeck<br />join social<br />networks?<br />
  69. 69. 69<br />join social<br />networks?<br />
  70. 70. 70<br />10. Twubs<br />
  71. 71. 71<br />11. Hootsuite<br />
  72. 72. 72<br />12. wthashtag<br />
  73. 73. 73<br />13. Wiffiti<br />
  74. 74. 14. Facebook page<br />
  75. 75. 15. Facebook event<br />
  76. 76. 16. Animoto.com<br />
  77. 77. 17. YouTube Conference<br />Page<br />
  78. 78. 18. Skype<br />
  79. 79. 19. Flickr Event Page<br />
  80. 80. 20. LinkedIn Group<br />
  81. 81. 21. LinkedIn Event<br />Facebook Page<br />Facebook Event<br />
  82. 82. 22. LinkedIn Discussion<br />
  83. 83. 23. Social Badges<br />
  84. 84. 24. Almost.at<br />Content aggregator<br />
  85. 85. 85<br />25. Google & Bing<br />Alerts<br />
  86. 86. 86<br />26. Socialmention<br />
  87. 87. 87<br />27. Chirpe<br />A2Zshow.com<br />
  88. 88. Thank You<br />
  89. 89. Images by:<br /><ul><li>AlexKess
  90. 90. Images History
  91. 91. Larskflem
  92. 92. Stuck In Customs
  93. 93. dankos-unlmtd
  94. 94. Troy Holden
  95. 95. Garry -visionandimagination.com
  96. 96. NuageDeNuit
  97. 97. an untrained eye
  98. 98. 3ammo
  99. 99. josef.stuefer
  100. 100. KatBPhotography
  101. 101. ezioman
  102. 102. BRosen
  103. 103. X-Ray Delta One
  104. 104. Kamal H.
  105. 105. like, totally
  106. 106. Paolo Margari
  107. 107. Laughing Squid
  108. 108. Beer Bergman
  109. 109. Bobbigmac
  110. 110. Betchaboy
  111. 111. Tonivc
  112. 112. Gulfu
  113. 113. Lightplay
  114. 114. ant.photos
  115. 115. Biscarotte
  116. 116. See-ming Lee
  117. 117. Unhindered by Talent
  118. 118. ansik
  119. 119. JKonig
  120. 120. RDECOM
  121. 121. Pink Sherbet</li>

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