Social Media: Listening & Creating Buzz
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How to set up a listening post and crate buzz using basic listening tools.
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Social Media: Listening & Creating Buzz
- 1. Listening & Generating Buzz Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org
- 2. 1: Creating Buzz 2: Listening Flickr: aussiegall/Louise Docker
- 3. 1: CREATING BUZZ Flickr: aussiegall/Louise Docker
- 4. The Social Loop Source: Wayne Smallman, Social Media Marketing
- 5. Edelman Trust Barometer 2009 Regardless of channel, voice, or country … … a majority of people need to hear the same message 3-5 times to believe it.
- 6. word of mouth | viral marketing
- 7. What engages people online
- 8. “ The Cloud”
- 9. Social media = Sharing content & ideas Microblog (140 characters) Photo sharing Social network Blog/Info feed Video sharing Podcasting Presentation sharing
- 10. Comparison of growth in social media
- 11. Comparison of growth in social media
- 13. Tweet your messages: 1:12 ratio
- 14. manage 2 twitter accounts in 2 browsers
- 15. Twitter: Replying and replies
- 19. Twitter: RT or Retweet
- 22. www.twitdom.com
- 23. Get users to “share” your content
- 24. Get users to “share” your content
- 25. Get users to “share” your content
- 26. Social bookmarking to create buzz www.digg.com www.stumbleupon.com
- 28. www.digg.com Traffic Numbers Traffic Quality Engaged Community Established Group ---- Established Profile
- 29. www.digg.com
- 30. DiggBar
- 31. STUMBLEUPON Demographics *52% male *Age Range: 35-49 *7.7 million members * 822K US visitors/month www.stumbleupon.com
- 32. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags www.stumbleupon.com
- 33. delicious.com *54% male *Age Range: 35-49 *7.7 million members * 288K US visitors/month DELICIOUS Demographics
- 34. Leverage your browser toolbar Google Chrome Mozilla Firefox Apple Safari Microsoft Internet Explorer
- 38. WIDGETS
- 41. Badge Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.
- 42. Donate Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.
- 43. Latest News Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.
- 44. Latest Videos Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.
- 45. Upcoming Events Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.
- 46. Ringtones Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.
- 47. Free downloads reflecting YOUR interests
- 48. How do YOU want to get involved?
- 49. Wanna volunteer?
- 52. … but all of that is just shouting …
- 53. 2: LISTENING
- 55. Google Analytics: Referrers to your site
- 57. Google Alerts
- 58. Google Alerts Alerts for email1@domain1.org Alerts for email2@domain2.gov
- 59. Google Alerts
- 64. www.filtrbox.com
- 68. RSS Readers
- 73. www.digg.com
- 75. www.delicious.com: Look up URL
- 76. www.wordle.net: tags for WRI on delicious
- 80. www.tuSavvy.com
- 81. friendfeed.com
- 82. Strategy
- 85. Next Week: Measuring Your ROI
- 86. Questions & Answers Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org [email_address] [email_address]