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8
9
10
What is
EPIC?
11
What does EPIC
mean to you?
12
Your Turn
13
Heroic Adventure
14
Epic Fail
15
Most overused
word?
16
Epic:
• surpassing the
unusual or
ordinary
17
Epic:
• heroic &
impressive
in quality
18
EPIC Conferences
19
Today’s generations want EPIC
communications & experiences.
20
~ Sociologist, Professor, Former College President,
Dr. Len Sweet
EPIC Conferences
1. Experiential
21
EPIC Conferences
1. Experiential
2. Participatory
22
EPIC Conferences
1. Experiential
2. Participatory
3. Image Driven
23
EPIC Conferences
1. Experiential
2. Participatory
3. Image Driven
4. Connexity
24
Idigenious talking to aliens
25
Most conferences riding the right
train but are on the wrong track.
26
The 20th
Century is
the name
of the train
that no
longer runs.
~ David Lehman
27
Discontent with traditional experiences
28
Don’t want to sit passively for 4-8 hours
29
Conference has to reflect today’s new
world and culture
30
Learn how to camp in the future
in light of the past.
31
Learn how to conference in the
future in light of the past.
32
33
Crisis - Chinese
34
Crisis – Hebrew – Mash-ber
Today is a moment of birth-stool
creativity for conferences.
35
“Do conferences” in a way that
measures success by conceiving
rather than consuming.
36
EPIC -
Experiential
37
EPIC - Experiential
38
39
2084: Total Rekall
EPIC - Experiential
40
Thimbles
EPIC - Experiential
41
Spoons
EPIC - Experiential
42
Magnets
EPIC - Experiential
43
Shot glasses
EPIC - Experiential
44
Nutcrackers
EPIC - Experiential
45
Experiences
EPIC - Experiential
46
Experiences
EPIC - Experiential
47
Experiences
EPIC - Experiential
48
Traditional collecting
information
“Do conferences” in a way that
measures success by conceiving
rather than consuming.
49
EPIC - Experiential
50
SMEs - Einstien
EPIC - Experiential
51
Remember little
52
Today, attendees don’t want a
conference defined by tradition,
bureaucracy or old-guard
leadership.
53
What type of experience do you
want?
EPIC - Experiential
54
Fresh, unique, customized
55
The average household headed by a 65-74
year old spends more on entertainment
than the average household of a 25 year
old.
The New Consumer Paradigm, American Demographics.
56
Engage all senses.
EPIC - Experiential
57
Starbucks
EPIC - Experiential
58
Virgin Airlines
EPIC - Experiential
59
Zappos Shoes
60
Experiences the currency of today.
61
Replaced consumption ethic with
experience ethic.
62
Replaced consumption ethic with
experience ethic.
63
Replaced consumption ethic with
experience ethic.
64
Replaced consumption ethic with
experience ethic.
65
Replaced consumption ethic with
experience ethic.
Experiences can be addictive,
harder to create.
66
Replaced consumption ethic with
experience ethic.
Conference organizers are too
used to repeating the past.
EPIC -
Participatory
67
EPIC - Participatory
68
EPIC - Participatory
69
Zots
EPIC - Participatory
70
EPIC - Participatory
71
Candy Aisle
72
EPIC - Participatory
73
Computer
EPIC - Participatory
74
TV
EPIC - Participatory
75
2nd Screen
EPIC - Participatory
76
Wedding Receptions
EPIC - Participatory
77
DIY Funerals
EPIC - Participatory
78
Museums
EPIC - Participatory
79
Medical
80
Traditional conferences
81
Traditional conferences
• People want/need to be controlled
82
Traditional conferences
• People want/need to be controlled
• A leaders task to administer
guidance & regulation
83
Traditional conferences
• People only do things rewarded for
doing
84
Traditional conferences
• People only do things rewarded for
doing
• People cannot be trusted to use
personal freedom wisely
85
Participatory conferences
86
Participatory conferences
• People want to make own decisions &
have choices
87
Participatory conferences
• People want to make own decisions &
have choices
• Leadership empowers others
88
Participatory conferences
• People make sacrifices for good of
whole
89
Participatory conferences
• People make sacrifices for good of
whole
• Human systems are self-organizing.
People can be trusted
EPIC - Participatory
90
Create education sessions that
are at least 50% participatory
EPIC - Participatory
91
Let them discuss, reflect,
digest, engage.
EPIC –
Image Driven
92
EPIC – Image Driven
93
EPIC – Image Driven
94
Sardines
EPIC – Image Driven
95
Sardines
21 types of trash fish that can be
labeled sardines.
96
Sardines
Metaphor
• Death by Bullets
• Powerpointless presentations
• Cognitive Overload
• Too much text on a slide
• White/light fonts on dark slides
• Great way to lull audience to sleep
• Does not stimulate the brain to learn
• Go against brain-friendly strategies
• Decreases learning
• Death by Bullets
• Powerpointless presentations
• Cognitive Overload
• Too much text on a slide
• White/light fonts on dark slides
• Great way to lull audience to sleep
• Does not stimulate the brain to learn
• Go against brain-friendly strategies
• Decreases learning
• Death by Bullets
• Powerpointless presentations
• Cognitive Overload
• Too much text on a slide
• White/light fonts on dark slides
• Great way to lull audience to sleep
• Does not stimulate the brain to learn
• Go against brain-friendly strategies
• Decreases learning
• Death by Bullets
• Powerpointless presentations
• Cognitive Overload
• Too much text on a slide
• White/light fonts on dark slides
• Great way to lull audience to sleep
• Does not stimulate the brain to learn
• Go against brain-friendly strategies
• Decreases learning
Storytelling important
80% of brain processing devoted to visuals
EPIC – Image Driven
101
Dream in images
102
If you want people to think
differently, don't tell them how to
think. Give them a tool.
Theorist and futurist Buckminster Fuller
103
The best tool you can give your
conference participants so they
think and live differently is a
metaphor.
EPIC – Image Driven
104
Imaginal Cells of Caterpillar
Your
conference
has the
potential to
foster
imaginal
cells in
participants!
105
Imaginal
cells are
building
blocks of
new
organism,
the butterfly.
106
Imaginal
cells are
building
blocks of
new
organism,
the butterfly.
107
108
As you use images, storytelling
and metaphors a metamorphosis
can occur.
EPIC -
Connexity
109
EPIC – Connexity
110
EPIC – Connexity
111
Amazon
112
113
Connections &
Community
EPIC – Connexity
114
Web is moving from info channels
to social medium
EPIC – Connexity
115
Your conference needs to move
from info channels to social medium
116
Help attendees find their community at
your conference.
117
Driving hunger to connect & belong
118
Loneliest places around is the general
session. Alone in a sea of thousands.
119
Me is connected to We!
120
Xhosa people of South Africa
I am because we are!
EPIC – Connexity
121
Speed
networking
not the answer.
EPIC – Connexity
122
Getting more
connections not
the answer.
EPIC – Connexity
123
Create conference “watering holes.”
EPIC – Connexity
124
Create conference “watering holes.”
EPIC Conferences
1. Experiential
125
EPIC Conferences
1. Experiential
2. Participatory
126
EPIC Conferences
1. Experiential
2. Participatory
3. Image Driven
127
EPIC Conferences
1. Experiential
2. Participatory
3. Image Driven
4. Connexity
128
129
130
131
• Kuzeytac
• Pink Sherbert
Photography
• Stuck In Customs
• Minxjl
• Denis Collette
• Peter Fuchs
• Green Kozi
• A Germain
• Robert Vander Steeg
• Cornerstones of NYC
• Xose Castro
• Bahman
• ArkansasSupportsPhotog
raphy.com
• Nettsu
• CPThuh
• Andreas Kollegger
• Mag3737
• Patrick Hoesly
• Danard Vincente
• Transcam
• ExpressMonorail
• Pfala
• Trushu
• Tanakawho
• Markus Bollingmo
• Julep67
• Kenjonbro
• AraPehlivanian
• dsevilla
• Xia Ming
• Corporate Monkey
• Funchye
• Mad-King
• Bobby Gret
• Stevetookit
• twm1340
• ChicagoGeek
• Jesse Draper
• Storybehind
• Moriza
• Juhansonin
jhurt@velvetchainsaw.com
velvetchainsaw.com
@JeffHurt

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