Tony truong zingopenplatformconference_20110827

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Tony truong zingopenplatformconference_20110827

  1. 1. Integrating Social Media into your marketing communication.<br />Zing Open Platform<br />Tony Truong<br />Golden Digital <br />
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  3. 3. Quick review about social media marketing.<br />
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  5. 5. Social media<br />The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.<br /> - Wikipedia/ August 2011.<br />
  6. 6. Social media<br />The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.<br /> - Wikipedia/ August 2011.<br />
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  8. 8. Those conversations are happening here<br />
  9. 9. Social media is heating up in VN<br />
  10. 10. Integrating social media means<br />Using technology to enable conversations. <br />How do you get your brands to be part of the ongoing conversations of the planet or your market?<br />
  11. 11. Components of a social media marketing framework. (Chris Brogan)<br />
  12. 12. Components of a social media marketing framework. (Chris Brogan)<br />
  13. 13. Components of a social media marketing framework. (Chris Brogan)<br />
  14. 14. Components of a social media marketing framework. (Chris Brogan)<br />
  15. 15. Components of a social media marketing framework. (Chris Brogan)<br />
  16. 16. Components of a social media marketing framework. (Chris Brogan)<br />
  17. 17. Integrating social media means<br />to integrate social components into existing marketing communication.<br />
  18. 18. 1<br />Advertise your social presence<br />Let users know you have a social presence in all marketing materials.<br />
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  20. 20. Corporate emails<br />
  21. 21. Website<br />
  22. 22. 2<br />Integrate social into your email marketing programs <br />Allowing your direct mail materials to be easily shareable to target social networks. <br />
  23. 23. The efficacy of a normal email campaign<br />
  24. 24. Social networks expand virally<br />
  25. 25. Social email is the new viral<br />
  26. 26. 3<br />Make your website more social<br />Enabling social features to allow faster access to social networks (friends, community)<br />
  27. 27. Social login<br />Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration).<br />
  28. 28. Social Share<br />Let your users share comments, purchases or other activities from your site to their friends on multiple social networks.<br />
  29. 29. Instant community<br />Enable your users to import their friends and contacts to your website to instantly build community and engagement.<br />
  30. 30. Live commenting (more like chatting)<br />
  31. 31. 4<br />Track your content<br />Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh.<br />
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  33. 33. Fun video (bonus)<br />
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  35. 35. Thank you<br />Tony Truong<br />Managing Director<br />Golden Digital Vietnam<br />www.goldendigital.com.vn<br />M: +84.90.809.1004<br />Twitter: tonytruongvn<br />

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