I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools

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How to Handle Multiple Social Media Accounts with Social Media Tools.

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I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools

  1. 1. I Am Not A Robot How to Handle Multiple Social Media Accounts with Social Media Tools @EricTTung erict.co/TulsaRobot #SMTulsa
  2. 2. Before We Get Started… • Download the Presentation: – erict.co/TulsaRobot • Tweet Questions: – #SMTQ and/or #AskSMTulsa • Live Tweeting: – @EricTTung (and follow me!) – #SMTulsa @EricTTung erict.co/TulsaRobot #SMTulsa
  3. 3. Hi! • Social Media Manager at BMC Software • Started on Facebook in 2005 (at UT) • Private Invite to Google+ • Administered over 100 Twitter Handles • 50 Facebook Pages • 25 LinkedIn & Google+ Company Pages @EricTTung erict.co/TulsaRobot #SMTulsa
  4. 4. What We’re Gonna Talk About • Smarter Content Curation • Smarter Content Distribution • Smarter Ways of Measuring Social Impact @EricTTung erict.co/TulsaRobot #SMTulsa
  5. 5. Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. The "peak”…is at about 22 tweets per day. - http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx @EricTTung erict.co/TulsaRobot #SMTulsa
  6. 6. “As brands tweet more, the total number of Retweets only continues to increase. Response Score continues to increase as more Tweets are made.” http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-2-how-frequently-to-tweet/ @EricTTung erict.co/TulsaRobot #SMTulsa
  7. 7. @EricTTung erict.co/TulsaRobot #SMTulsa
  8. 8. Curate Smarter • Step 1. Build Twitter Lists (Lots of them) • Step 2. Automate Curation • Step 3. Automate Social Interaction @EricTTung erict.co/TulsaRobot #SMTulsa
  9. 9. Building Twitter Lists • Click “Add or remove from lists” • Create lists for industries, subjects, experts, inspiration, quotes, fun, friends • Make Lots. @EricTTung erict.co/TulsaRobot #SMTulsa
  10. 10. Groups Imported From Twitter Group Members Most RT’ed Tweets @EricTTung erict.co/TulsaRobot #SMTulsa
  11. 11. • Free – 1 Twitter Profile • Business+ ($34.99/mo) – 12 Twitter Profiles – 4 Team Members • Corporate ($139/mo) – 20 Twitter Profiles – 12 Team Members @EricTTung erict.co/TulsaRobot #SMTulsa
  12. 12. Automatically Creates Virtual Paper based on Tweets of people you follow @EricTTung erict.co/TulsaRobot #SMTulsa
  13. 13. • Then Auto-Tweets the paper.li • And people love seeing themselves… @EricTTung erict.co/TulsaRobot #SMTulsa
  14. 14. From Dan Zarrella… http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx @EricTTung erict.co/TulsaRobot #SMTulsa
  15. 15. • Free • Pro ($9/mo) – Your Ads – Email Newsletters, Export to RSS – Custom Branding & Domain – Add Collaborators – Google Analytics @EricTTung erict.co/TulsaRobot #SMTulsa
  16. 16. Takes a Social Trigger and creates another Social Effect @EricTTung erict.co/TulsaRobot #SMTulsa
  17. 17. @EricTTung erict.co/TulsaRobot #SMTulsa
  18. 18. @EricTTung erict.co/TulsaRobot #SMTulsa
  19. 19. @EricTTung erict.co/TulsaRobot #SMTulsa
  20. 20. @EricTTung erict.co/TulsaRobot #SMTulsa
  21. 21. @EricTTung erict.co/TulsaRobot #SMTulsa
  22. 22. @EricTTung erict.co/TulsaRobot #SMTulsa
  23. 23. @EricTTung erict.co/TulsaRobot #SMTulsa
  24. 24. • Real-World Inputs & Outputs • Every time a blog gets a new comment, turn a light on: • When different blogs update, change light colors: @EricTTung erict.co/TulsaRobot #SMTulsa
  25. 25. What’s The Difference? Cost Free Free, $15, $49, $99 Services 71 Channels 239 Web Services Recipes/Zap s Unlimited 5, 20, 50, 125 Ease of Use Easier More Technical @EricTTung erict.co/TulsaRobot #SMTulsa
  26. 26. SMARTER CONTENT DISTRIBUTION @EricTTung erict.co/TulsaRobot #SMTulsa
  27. 27. Smarter Content Distribution • 1. Automate where you can. • 2. Schedule, schedule, schedule. • 3. Cross-channel content promotion. • 3. Check Analytics, Repeat. @EricTTung erict.co/TulsaRobot #SMTulsa
  28. 28. • 1. Select Schedule Times @EricTTung erict.co/TulsaRobot #SMTulsa
  29. 29. • 2. Write Tweets… • 3. Tweets Auto-Schedule @EricTTung erict.co/TulsaRobot #SMTulsa
  30. 30. • 4. Basic Analytics… • 5. Chrome Extension… Automatically grabs page title and URL… Twitter.com adds Buffer Retweet… @EricTTung erict.co/TulsaRobot #SMTulsa
  31. 31. • Free – 10 Posts in Buffer • Awesome Plan ($10/mo or $102/yr) – Unlimited Posts – 12 Profiles (Twitter, FB, FBPage, V – 2 Team Members • Business Accounts ($50, $100, $250/mo) – 25, 50, 150 Accounts – 5, 10, 25 Team Members @EricTTung erict.co/TulsaRobot #SMTulsa
  32. 32. Custom Link Shortener @EricTTung erict.co/TulsaRobot #SMTulsa
  33. 33. • Registered Domain through • Add Domain via Advanced Settings @EricTTung erict.co/TulsaRobot #SMTulsa
  34. 34. @EricTTung erict.co/TulsaRobot #SMTulsa
  35. 35. • Free • Business – “Request a Demo” – http://www.enterprise.bitly.com/ @EricTTung erict.co/TulsaRobot #SMTulsa
  36. 36. @EricTTung erict.co/TulsaRobot #SMTulsa
  37. 37. • 1. Replacing Tweeted URLs • 2. The Share Bar • Name, Photo, Social Links, RSS, Follow/Like • 3. Analytics @EricTTung erict.co/TulsaRobot #SMTulsa
  38. 38. • Free – Real-Time and 14-Day Analytics • Influencer ($7/mo) – Unlimited Analytics – Deep Analytics: Categories, Formats, Timing @EricTTung erict.co/TulsaRobot #SMTulsa
  39. 39. MEASURE SOCIAL IMPACT SMARTER @EricTTung erict.co/TulsaRobot #SMTulsa
  40. 40. Measure Social Impact Smarter • On-Blog Social Sharing • Promote Cross-Channel @EricTTung erict.co/TulsaRobot #SMTulsa
  41. 41. Learn the Difference • Follow Buttons… – Follow on Twitter – Like on Facebook • Sharing Buttons… – Share This Post on Reader’s Twitter/Facebook @EricTTung erict.co/TulsaRobot #SMTulsa
  42. 42. • Sharing Buttons @EricTTung erict.co/TulsaRobot #SMTulsa
  43. 43. http://www.sharethis.com/blog/bye-bye-old-dashboard-say-hello-to-your-new-social-analytics-dashboard/#sthash.RM9gAGI4.dpbs @EricTTung erict.co/TulsaRobot #SMTulsa
  44. 44. • Sharing Button Options @EricTTung erict.co/TulsaRobot #SMTulsa
  45. 45. @EricTTung erict.co/TulsaRobot #SMTulsa
  46. 46. Check Social Sharing #BlogElevatedQ @EricTTung erict.co/blogelevated @EricTTung erict.co/TulsaRobot #SMTulsa
  47. 47. • Scheduling • Social Analytics @EricTTung erict.co/TulsaRobot #SMTulsa
  48. 48. @EricTTung erict.co/TulsaRobot #SMTulsa
  49. 49. • Standard ($39/mo) – Social Inbox, Monitoring, Publishing – CRM Tools, Reporting – Manage 10 Profiles • Deluxe ($59/mo) – Manage 20 Profiles • Premium ($99/mo) – Manage 50 Profiles @EricTTung erict.co/TulsaRobot #SMTulsa
  50. 50. • Gauge social influence @EricTTung erict.co/TulsaRobot #SMTulsa
  51. 51. • LOTS of Demographic Data – “Media Kit” @EricTTung erict.co/TulsaRobot #SMTulsa
  52. 52. • Pick a Name • Prizes @EricTTung erict.co/TulsaRobot #SMTulsa
  53. 53. • Extra Entries @EricTTung erict.co/TulsaRobot #SMTulsa
  54. 54. • Timing… • Embed the HTML • Or Install a Facebook App @EricTTung erict.co/TulsaRobot #SMTulsa
  55. 55. • Free – Unlimited Giveaways – Embeddable Anywhere • Blogger – Prize Photo Slideshow – Pinterest Followers & Pins • Business – No Rafflecopter Branding – Viral Entries @EricTTung erict.co/TulsaRobot #SMTulsa
  56. 56. @EricTTung erict.co/TulsaRobot #SMTulsa
  57. 57. Thank You Slide Deck: erict.co/blogelevated Eric T. Tung Eric@EricTTung.com www.EricTTung.com text “EricTTung” to 50500 for an sms business card @EricTTung erict.co/TulsaRobot #SMTulsa

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