What is Social Media?

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An overview of what is Social Media and why should businesses care about this future trend

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What is Social Media?

  1. 1. <ul><li>NIKOS DRANDAKIS - WEB STRATEGIST </li></ul>SOCIAL MEDIA WEB 2.0
  2. 2. What is Social Media?
  3. 3. Transform the passive consumer ...
  4. 4. … into active participant
  5. 7. What’s in it for us ?
  6. 8. 2 reasons:
  7. 9. 1
  8. 10. Marketing has shifted. It’s no longer on two domains
  9. 11. a) Corporate Website
  10. 12. b) Google Traffic
  11. 13. c) Social Media
  12. 14. 2
  13. 15. It’s huge ...
  14. 16. Google vs. Facebook
  15. 17. Google vs. MySpace
  16. 18. Google vs. YouTube
  17. 19. Google vs. hi5
  18. 20. 100.000.000+ blogs * 33.000+ in Greece ** * Source: technorati.com ** Source: sync.gr
  19. 21. BLOGS Why did they succeed ? <ul><li>You can express yourself free </li></ul><ul><li>It’s easy - no thechnical knowledge required </li></ul><ul><li>New technologies (like RSS) enable their spreading </li></ul>
  20. 22. Case Studies
  21. 23. The breakup
  22. 24. Web 1.0
  23. 25. Web 2.0
  24. 26. The customer is in charge
  25. 27. The customer is in charge
  26. 28. Opportunity or a Threat ?
  27. 29. Many things about your company take place out of your control.
  28. 30. The Cryptonite case
  29. 32. The Cryptonite blog
  30. 34. Customer Generated Advertising
  31. 35. Alex’s complaints
  32. 36. Writes on his blog
  33. 37. Others comment with their opinion
  34. 38. Νο . 2 for Spirit Airlines on Google #2
  35. 39. The Jetblue case
  36. 40. From Information To Conversation
  37. 41. Social Networks
  38. 42. The tribes of the Internet Source: Forrester Research
  39. 43. Creators 13% <ul><li>The post on blogs and/or websites </li></ul><ul><li>Create podcasts </li></ul><ul><li>Upload videos on YouTube </li></ul><ul><li>Create ideas </li></ul><ul><li>Start conversations </li></ul>Source: Forrester Research
  40. 44. Critics 19% <ul><li>Comment on blogs </li></ul><ul><li>Participate in forums </li></ul><ul><li>Rate movies or books </li></ul><ul><li>Don’t start conversations but participate </li></ul>Source: Forrester Research
  41. 45. Συλλέκτες (Collectors) 15% <ul><li>Social bookmark favorite pages </li></ul><ul><li>Use heavily RSS Feeds </li></ul><ul><li>Create metadata (π.χ. tags) around objects </li></ul>Source: Forrester Research
  42. 46. Συμμετέχοντες (Joiners) 19% <ul><li>Participate in Social Networking sites (e.g. Facebook, Mypace) </li></ul><ul><li>Connect with friends and have formal social activities </li></ul><ul><li>Could be tomorrow’s Creators or Critics </li></ul>Source: Forrester Research
  43. 47. Θεατές (Spectators) 33% <ul><li>Consume Content </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch videos on YouTube </li></ul><ul><li>Listen Podcasts </li></ul>Source: Forrester Research
  44. 48. Αμέτοχοι (Inactives) 52% <ul><li>Do not participate in any kind of Social Media activity on the Internet. </li></ul>Source: Forrester Research
  45. 49. Dominant Activity SHARING
  46. 50. Sharing my Presentation www.slideshare.net/nikos
  47. 51. Professional Network
  48. 52. Our blog
  49. 53. Thank You! <ul><li>Nikos Drandakis </li></ul>

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