Citizens and Netizens
Weapons of Mass Collaboration
Donald Clarkonald
Clark

Baby Boomers Millenials

Wikipedia
iTunes
Xbox
Bitorrent
Myspace
Second Life
Facebook
Flickr
Youtube
Twitter

Wikipedia 2001
iTunes 2001
Xbox 2001
Bitorrent 2002
Myspace 2003
Second Life 2003
Facebook 2003
Flickr 2004
Youtube 2005
Twitter 2006

Flynn effect
• IQ rising
• 46 years – rise of 13.8
points
• 0.31-0.39 points per
annum
• NOT a dumbing-down
• BUT a smartening-up
• Media makes us smarter

Spending paradox
120
100
80
Formal
60
Informal
40
20
0
Spend Learning

6 psychology of learning reasons to network
1. Motivation matters
2. Psychological attention
3. Retention
4. Spaced practice
5. Learn by doing
6. Collaboration

2. Psychological attention
Attention and learning
Johnstone (12 lecturers/90 lectures)
• 10-18 mins, shorter to 2-3 mins
Burns (matching summaries to presentation)
• dip after 15-20 mins

3. Retention

4. Spaced practice

4. Spaced practice
Paul Kelley
Monkseaton High
90 minutes of teaching
3x20 minute teaching
sessions
3x10 minutes physical
exercise
Year early
80% of the class of 46
achieved acceptable results
in GCSE Science module

5. Learn by doing
1. Specific tasks 6. Careers
How to tie a tie How to get a job
How to solve a Rubik’s Cube How to get promotion
How to draw How to careers advice
2. Sexual 7. Education
How to kiss How to pass a test
How to have sex How to choose a course
How to flirt How to teach
3. Health 8. Food and drink
How to lose weight How to cook
How to deal with allergies How to buy wine
How to get fit/do a sport How to entertain
4. Wealth 9. Home & garden
How to make money How to fix things
How to get bargains How to grow things
How to manage debt How to build things
5. Computer skills 10. Complex skills
How to get rid of a virus How to write a book
How to remove software How to manage a team
How to use software How to get a divorce

6. Collaboration

Collaboration
Westminster City Harlow Hertfordshire CABE
Essex Waltham Forest Hillingdon Torbay
Wokingham Tower Hamlets Brent Haringey
Bournemouth Kensington and Chelsea Waltham Forest North Yorkshire
Devon East Northamptonshire Bournemouth Kingston Upon
CABE Greenwich Lewisham Thames
South Kesteven Bury Central & NW London Rotherham
Great Ormond Street GMPA Chelmsford Kingston Upon Hull
Colchester Southend-on-Sea Southend-on-Sea Havering
Uttlesford Rochford Lincolnshire Worcestershire
Basildon Tendring Newport Harrow
Buckinghamshire Rochford Sunderland Worcestershire
Worcestershire Devon Worthing Hertfordshire
Sunderland Brighton and Hove Lambeth IDeA
Three Rivers Learning Trust Brighton and Hove Slough Borough
Brent Norfolk Lewisham CSDUK
Bury Kirklees Newport Brighton and Hove
Hertfordshire Tendring Kirklees Learning Trust
Doncaster Basildon Birmingham Lincolnshire
Hertfordshire Westminster Hertfordshire North Yorkshire

•

Blogs

Wikis

Media
sharing

Media sharing
n YouTube
n Flickr
n iTunes
n Podcasting
n Videocasting
Timeshift
n DVD
n iPlayer
n VOD

Professor Lewin (MIT)
“better to see a first class lecture on video than a
mediocre one in the flesh”
Why don’t lecturers, teachers and trainers RECORD
their work?

Simulations
& games

Games Platforms
 Mobile : iphone, Android, Brew, J2ME
 Console : Xbox Live Arcade, Playstation Network, WiiWare
 Free to Play : Flash Games, Casual MMO’s

User Generated Content
 Sony called this Game 3.0 (user created/Social/3D)
 Little Big Planet example
 725,000 user created levels
 125 million games played

Social
networking

Social Networking
Organogram is not a network
Recruitment
Talent management
Knowledge management
Organisational goals
BUT
Attention is at a premium

Social Networking
Organogram is NOT a network
Recruitment
Talent management
Knowledge management
Organisational goals
BUT
Attention is at a premium

Virtual
worlds

Web 1.0 Individuals
Web 2.0 Connected
Web 3D Inside

Social Networking & Games
World of Warcraft
Ultima Online
Eve
Battlefield
Counterstrike
Planetside
Star Wars

POLIC
THEORY

POLIC
THEORY
Jade Lily & Torley Torgeson

Will something bad
happen?

1. Confidentiality
2. Harassment
3. Libel
POLICE THROUGH POLICIES

“Social Computing is not a fad.
Nor is it something that will
pass you or your company by.
Gradually, Social Computing
will impact almost every role,
at every kind of company, in
all parts of the world”
Forrester Research

Great Divide

Email
donald.clark@hotmail.co.uk
Blog
http://donaldclarkplanb.blogspot.com/
Twitter
@donaldclark
Facebook
DonaldClark
Skype
Donald.clark321