Amber wildelecture2012

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Amber wildelecture2012

  1. 1. The Future of Public Libraries 5 strategies that matter Stephen Abram, MLS Amber Wilde Memorial Lecture University of Toronto iSchool Jan. 19, 2012These slides will beavailable at Stephen’s Lighthouse blog
  2. 2. Avoid the Climate of Poverty
  3. 3. Worrisome Symptoms of Dysfunction Terrible advocacy Slow and poor response to the e-Book challenge Generational disrespect and misunderstanding Workplace friction and avoidance Too slow technology adoption Inadequate promotion of digital resources Inadequate promotion of programs Handcrafting
  4. 4. Is there still life inlibraries in a fully web world? Yes, but . . .
  5. 5. Change: Are publiclibraries Future Ready?
  6. 6. Change can happen very fast
  7. 7. 1 2.0 Fill That Gap 3
  8. 8. 5 Strategies that Matter
  9. 9. 1: Aggressive, assertive, attention seeking, in-your-face promotion
  10. 10. What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
  11. 11. Smelly OrYellow SexLiquid Appeal?
  12. 12. It’s the Whole Experience
  13. 13. News Flash“The Internet and technology have now progressed to their infancy”
  14. 14. 7 Gifts to Public Libraries1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving and the question economy is different.3. Technology is going social and can support social acts for social institutions.4. The PC isn’t dead, but, again, it’s evolving and more mobile.5. We know more about our customers than ever before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
  15. 15. 2: Engaging the next generationwhere they are and not repairing them.
  16. 16. My son: Zachary
  17. 17. NextGen Library StaffThey hate the term ‘NextGen’(or any label for that matter) Work with them.
  18. 18. 3: Focus on reading and questions – not books and objects
  19. 19. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates public libraries from Google/Bing?
  20. 20. Books are aPoor Branding
  21. 21. The Book Comet Harper Collins fiasco Amazon self-published . . . You? Amazon “authors”, Nancy Pearl curator New Google Bookstore Amazon Subscriptions and Lending Bump 24Symbols Bookish Pottermore Recommendation Engines: Books & Authors, Bibliocommons, LibraryThing . . . Apple . . . iStore, iBooks
  22. 22. GBS
  23. 23. Launched in US on June 30th
  24. 24. Expected Launch July 2011 Back Office: Baker & Taylor
  25. 25. Expected Launch 2012 7 books - 15 billion franchise Back office – Overdrive / Sony
  26. 26. What do libraries have?LibraryThingBiblioCommonsChiliFreshEtc.
  27. 27. FictionNon-FictionReading
  28. 28. What does all this mean? The Article level universe The Chapter and Paragraph Universe eBooks Opportunity: Integrated with Visuals – graphics and charts, ‘video’, scored, integrated with Sound and Speech, integrated with social web, integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game? Libraries are creative centres or publishers?
  29. 29. Can we frame the e-book issue sothat it can be addressed rationally?
  30. 30. Why do people read?
  31. 31. Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact, to feel5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually, spiritually, and culturally)10. To escape our day-to-day lives, to be transported into the imagination11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach, to share14. To have something to talk about15. To connect with like-minded people
  32. 32. 3: Focus on questions and needs – not desks and in person F2F
  33. 33. The Evolution of Answers
  34. 34. Sensemaking: Too much choice
  35. 35. Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections and buildings?
  36. 36. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  37. 37. Gift:Content Spam
  38. 38. List of content farms and general spammy user generated content sites: All Experts (allexperts.com)  Experts Exchange (experts-exchange.com) Answers (answers.com)  eZine Articles (ezinearticles.com) Answer Bag (answerbag.com)  Find Articles (findarticles.com) Articles Base (articlesbase.com)  FixYa (fixya.com Helium (helium.com) Ask (ask.com)  Hub Pages (hubpages.com) Associated Content (associatedcontent.com)  InfoBarrel (infobarrel.com) BizRate (bizrate.com)  Livestrong (livestrong.com) Buzle (buzzle.com)  Mahalo (mahalo.com) Brothersoft (brothersoft.com)  Mail Archive (mail-archive.com) Bytes (bytes.com)  Question Hub (questionhub.com) ChaCha (chacha.com)  Squidoo (squidoo.com) eFreedom (efreedom.com)  Suite101 (suite101.com) eHow (ehow.com)  Twenga (twenga.com) Essortment (essortment.com)  WiseGeek (wisegeek.com) Examiner (examiner.com)  Wonder How To (wonderhowto.com) Expert Village (expertvillage.com)  Yahoo! Answers (answers.yahoo.com) )  Xomba (xomba.com)
  39. 39. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven GeotaggingWhack-a-Mole: Farmer PandaPanda Silver
  40. 40. What are your top 10-20 questions?What is the service portfolio model that goes with those?
  41. 41. One public library’s Top Questions1. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th
  42. 42. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Top Hobbies? Music Top Homework Questions? Pets Top Travel Destinations? Gardening What do you know? Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
  43. 43. Grocery Stores
  44. 44. Grocery Stores
  45. 45. Cookbooks, Chefs . . .
  46. 46. Cookbooks, Chefs . . .
  47. 47. Meals
  48. 48. 4: Tie everything to programs on a priority basis
  49. 49. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  50. 50. RELEVANCE
  51. 51. PROGRAMS
  52. 52. Confusing theCustomer
  53. 53. What is the Sun? InfoTrac GVRL GDL PowerSearch Persistent URLs Training Support Apps, Webpages & Mobile Marketing Support Etc.
  54. 54. HOW MANY MOONS ARE THERE INOUR SOLAR SYSTEM?
  55. 55. 146 Moons plus 23 provisional moons Earth 37. Euporie 76. Tarvos 115. Mab 2. S/2003 J3 1. Earths Moon 38. Orthosie 77. Ijiraq 116. Belinda 3. S/2003 J4 39. Sponde 78. Suttungr 117. Perdita 4. S/2003 J5 Mars 40. Kale 79. Mundilfari 118. Puck 5. S/2003 J9 2. Phobos 41. Pasithee 80. Albiorix 119. Cupid 6. S/2003 J10 3. Deimos 42. Hegemone 81. Skathi 120. Miranda 7. S/2003 J12 43. Mneme 82. Siarnaq 121. Francisco 8. S/2003 J15 Jupiter 44. Aoede 83. Thrymr 122. Ariel 9. S/2003 J16 4. Io 45. Thelxinoe 84. Narvi 123. Umbriel 10. S/2003 J18 5. Europa 46. Arche 85. Methone 124. Titania 11. S/2003 J19 6. Ganymede 47. Kallichore 86. Pallene 125. Oberon 12. S/2003 J23 7. Callisto 48. Helike 87. Polydeuces 126. Caliban 13. S/2010 J 1 8. Amalthea 49. Carpo 88. Daphnis 127. Stephano 14. S/2010 J 2 9. Himalia 50. Eukelade 89. Aegir 128. Trinculo 10. Elara 51. Cyllene 90. Bebhionn 129. Sycorax Saturn 11. Pasiphae 52. Kore 91. Bergelmir 130. Margaret 15. S/2004 S7 12. Sinope 53. Herse 92. Bestla 131. Prospero 16. S/2004 S12 13. Lysithea 93. Farbauti 132. Setebos 17. S/2004 S13 14. Carme Saturn 94. Fenrir 133. Ferdinand 18. S/2004 S17 15. Ananke 54. Mimas 95. Fornjot 19. S/2006 S1 16. Leda 55. Enceladus 96. Hati Neptune 20. S/2006 S3 17. Thebe 56. Tethys 97. Hyrrokkin 134. Triton 21. S/2007 S2 18. Adrastea 57. Dione 98. Kari 135. Nereid 22. S/2007 S3 19. Metis 58. Rhea 99. Loge 136. Naiad 23. S/2009 S1 20. Callirrhoe 59. Titan 100. Skoll 137. Thalassa 21. Themisto 60. Hyperion 101. Surtur 138. Despina 22. Megaclite 61. Iapetus 102. Greip 139. Galatea 23. Taygete 62. Erriapus 103. Jarnsaxa 140. Larissa 24. Chaldene 63. Phoebe 104. Tarqeq 141. Proteus 25. Harpalyke 64. Janus 105. Anthe 142. Halimede 26. Kalyke 65. Epimetheus 106. Aegaeon 143. Psamathe 27. Iocaste 66. Helene 144. Sao 28. Erinome 67. Telesto Uranus 145. Laomedeia 29. Isonoe 68. Calypso 107. Cordelia 146. Neso 30. Praxidike 69. Kiviuq 108. Ophelia 31. Autonoe 70. Atlas 109. Bianca 32. Thyone 71. Prometheus 110. Cressida 33. Hermippe 72. Pandora 111. Desdemona  Provisional Moons 34. Aitne 73. Pan 112. Juliet  35. Eurydome 74. Ymir 113. Portia  Jupiter 36. Euanthe 75. Paaliaq 114. Rosalind 1. S/2003 J2
  56. 56. Driving the Knowledge Portalalignment with User Behaviour: Build Experiences
  57. 57. Sample Challenges Top Reference and Research Question Buckets Employment Homework Health Government access and forms …
  58. 58. How would this look? Top Reference and Research Questions Do you know them? Or do you know retail sales numbers or circulation numbers better? Role of Encyclopedia Shelf Talkers & databases / eBooks Being rational about homework role for public libraries Men users – we’re pretty bad at that. The new Senior
  59. 59. 5: Be technology Agnostic: Adapt and Evolve
  60. 60. Mobility: Wherethe Patron Is
  61. 61. Mobility
  62. 62. Fun Program Ideas Act Like a User Day (signs, sign up, ADD, kids, wheelchair) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety Facebook for Adults – Work, Reputation, Jobs Signage Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Garage Band MP3 collection Flickr Trading Cards Who’s here @the library (photos, FB, tweets, recommenders, talents, etc.) Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days – download to phones, tablets, laptops, e-readers. 23 Things TNG
  63. 63. The Value of Libraries Soundbite The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-public- libraries/ The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-school- libraries/ The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of-academic- and-college-libraries/ The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of-special- libraries/ Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the-library- campaigns/ Storytelling…
  64. 64. Libraries Are SocialInstitutions
  65. 65. Summary Respect the generations – learn from eachother End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge / Experience Portals (Meals) Emphasize Content Quality (not formats like books) Expand Social Media Programs on Information Literacy Advocate and Align with the Listener Tell Stories, Have users tell stories Strategic Analytics Investment – Measure Impact, ROI and Value Collaborate vs. socialize or service / servant
  66. 66. News Flash News FlashShift Happens
  67. 67. Librarians
  68. 68. Conan the Librarian
  69. 69. Librarians 1918
  70. 70. Librarians
  71. 71. Don’t piss them off. Ok, sure. We’ve all got our little preconceived notions about who librarians are and what they do. Many people think of librarians as diminutive civil servants, scuttling about “Sssh-ing” people and stamping things. Well, think again buster. Librarians have degrees. They go to graduate school for Information Science and become masters of data systems and human/computer interaction. Librarians can catalog anything from an onion to a dog’s ear. They could catalog you. Librarians wield unfathomable power. With a flip of the wrist they can hide your dissertation behind piles of old Field and Stream magazines. They can find data for your term paper that you never knew existed. They may even point you toward new and appropriate subject headings. People become librarians because they know too much. Their knowledge extends beyond mere categories. They cannot be confined to disciplines. Librarians are all-knowing and all-seeing. They bring order to chaos. They bring wisdom and culture to the masses. They preserve every aspect of human knowledge. Librarians rule. And they will kick the crap out of anyone who says otherwise.
  72. 72. Follow the Amber Road
  73. 73. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Path: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1

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