LGMA(SA) Social Media: the bear facts

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Presentation to the Local Government Managers Australia (SA) Conference, 4th March 2011

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LGMA(SA) Social Media: the bear facts

  1. 1. advanced communication strategies and tools social media and theLee Hopkins LGMA4th March 2011
  2. 2. This is the dreaded ‘first session’ after lunch
  3. 3. Everyone’s sleepyand wanting a nap
  4. 4. How about I put on a smallvideo and some quiet music? To soothe the savage beast, and all that…
  5. 5. Cool. Snuggle into yourchair and relax, then
  6. 6. Oh.By the way…
  7. 7. of what you think you knowabout social media is wrong
  8. 8. Facebook AustraliaOn Facebook Population
  9. 9. Bolster a company’s Reputation Address Correct unhappy inaccurateCustomers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  10. 10. 1234679
  11. 11. Your reputation iswhat Google says it isAllan JenkinsCommunication Analyst
  12. 12. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  13. 13. 2.0 It is...A 5,000piecepuzzle?
  14. 14. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  15. 15. 1 blogging
  16. 16. 1 blogging Thought leadership Your turf Google juice
  17. 17. blog wordpress and blogger
  18. 18. 1. Kiss2. Find your lovers3. Add the channel4. Keep the conversation going5. Manage your risk
  19. 19. blog How to get started wordpress.com blogger.com sign up pick a template write something
  20. 20. 2 Twitter
  21. 21. Twitter in use
  22. 22. Twitter in use
  23. 23. Twitter in use
  24. 24. rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
  25. 25. 1. Kiss, and not in tongues2. Find your lovers3. Add the channel4. Keep the conversation going5. Manage your risk
  26. 26. twitter How to get started twitter.com sign up pick a template write something
  27. 27. 3 Social networking
  28. 28. City of Salisbury
  29. 29. Brisbane City Council
  30. 30. 1. Understand pages and profiles2. Photos and videos are key3. Tag people4. Status updates or spam updates?5. Watch your Insights
  31. 31. socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
  32. 32. 4 Podcasting
  33. 33. podcast listen anywhere
  34. 34. podcast listen anywhere auditory kinesthetic visual
  35. 35. podcasts here’s some...
  36. 36. podcasts here’s some...
  37. 37. 1. Interviews2. Speeches3. Presentations4. Team/product updates5. Novelty!
  38. 38. 1. Understand it2. Script/template it3. Polish it4. Diary it5. Publish/trumpet it
  39. 39. video City of Salisbury
  40. 40. video City of Charles Sturt
  41. 41. 1. Understand it2. Script/template it3. Polish it4. Diary it5. Publish/trumpet it
  42. 42. video How to get started digital camera record edit upload promote
  43. 43. of what you think you knowabout social media is wrong
  44. 44. of all statistics used inpresentations are made up
  45. 45. LeeHopkins.com LeeHopkins.net @LeeHopkinsSlideshare.net/leehopkins

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