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Using Social Media to Launch Your Startup: How to Expedite Brand Awareness and Engagement
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Using Social Media to Launch Your Startup: How to Expedite Brand Awareness and Engagement

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This session was presented by Megan Hargroder, Founder & Strategist of Conversations LLC. Find out more at http://conversations.be.

This session was presented by Megan Hargroder, Founder & Strategist of Conversations LLC. Find out more at http://conversations.be.

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Transcript

  • 1. using social media to launch your startup how to expedite brand awareness + engagement
  • 2. this isn’t about how to use hashtags or “what is a pinterest?”
  • 3. conversations.be/resources (this is)
  • 4. socialmediasundayschool.com Stay on top of important social media news + boost your overall impact in 5 minutes / week
  • 5. so you wanna be a big deal?
  • 6. you better work
  • 7. from zero to engagement build it and they will come… engage them and they will stay
  • 8. 1. Reach out to your own network 2. Utilize existing communities of partners and allies 3. Work it.
  • 9. Reach out to your own network (it’s bigger than you think) TELL EVERYONE
  • 10. how to announce your cool new thing without sounding like an asshole
  • 11. perfect your pitch
  • 12. bring out the big guns
  • 13. be real be unique be YOU
  • 14. produce content around trending topics
  • 15. how to: Optimize Facebook Posts for Sharing Ideal image ratio: 1.91:1 Ideal image size: 1200 x 630 px *Proper image size optimization means the photo will appear larger in the news feed Alt Option: Post image and then add link
  • 16. driving traffic is all about the links, y’all
  • 17. Utilize existing communities, partners & allies THAT’S WHAT FRIENDS ARE FOR
  • 18. reaching out to professional affiliations & communities Professional Organizations Email Lists Google Groups LinkedIn Groups Meetup Groups Friends with Large Relevant Followings
  • 19. hey, can you tweet this for me?
  • 20. make it easy for people to share clicktotweet.com website “share” buttons Optimize Facebook Posts for Sharing
  • 21. image via hubspot.net clicktotweet.com
  • 22. Work it. “AWESOME AIN’T EASY” - STEVE GLEASON
  • 23. listing sites article and pitch submissions press release distribution guest posting speaking gigs ads
  • 24. listings & profiles
  • 25. pitch conferences and events
  • 26. press release distribution
  • 27. guest posting
  • 28. speaking gigs
  • 29. online ads google ads facebook ads twitter ads ads on niche blogs ads in niche e-blasts
  • 30. facebook ads v. google ads
  • 31. twitter advertising weak: good:
  • 32. so you’ve got an audience... now what?
  • 33. your ultimate goal: other people are talking about your brand, referring it to others and promoting your product FOR you.
  • 34. content that engages: 1. Topical / Current Issues 2. Something Funny 3. Questions (that don’t require too much thought) 4. Incentives (like free things) 5. Babies 6. Puppies
  • 35. or something completely random:
  • 36. incentives: contests promotions referral credits
  • 37. the golden rule of content: If you don’t have something engaging to post, don’t post anything at all...
  • 38. it matters what your audience wants, not what you want them to want
  • 39. analytics are sexy
  • 40. facebook conversation score http://cscore.recommend.ly/
  • 41. https://marketing.grader.com/
  • 42. find the resource guide from this talk @ conversations.be/NOEW2014
  • 43. web: conversations.be email: megan@conversations.be