Using Social Media to Launch Your Startup: How to Expedite Brand Awareness and Engagement
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This session was presented by Megan Hargroder, Founder & Strategist of Conversations LLC. Find out more at http://conversations.be.
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Using Social Media to Launch Your Startup: How to Expedite Brand Awareness and Engagement
- 1. using social media to launch your startup how to expedite brand awareness + engagement
- 3. this isn’t about how to use hashtags or “what is a pinterest?”
- 5. socialmediasundayschool.com Stay on top of important social media news + boost your overall impact in 5 minutes / week
- 6. so you wanna be a big deal?
- 8. from zero to engagement build it and they will come… engage them and they will stay
- 9. 1. Reach out to your own network 2. Utilize existing communities of partners and allies 3. Work it.
- 10. Reach out to your own network (it’s bigger than you think) TELL EVERYONE
- 12. how to announce your cool new thing without sounding like an asshole
- 16. bring out the big guns
- 17. be real be unique be YOU
- 18. produce content around trending topics
- 19. how to: Optimize Facebook Posts for Sharing Ideal image ratio: 1.91:1 Ideal image size: 1200 x 630 px *Proper image size optimization means the photo will appear larger in the news feed Alt Option: Post image and then add link
- 20. driving traffic is all about the links, y’all
- 21. Utilize existing communities, partners & allies THAT’S WHAT FRIENDS ARE FOR
- 22. reaching out to professional affiliations & communities Professional Organizations Email Lists Google Groups LinkedIn Groups Meetup Groups Friends with Large Relevant Followings
- 23. hey, can you tweet this for me?
- 24. make it easy for people to share clicktotweet.com website “share” buttons Optimize Facebook Posts for Sharing
- 27. Work it. “AWESOME AIN’T EASY” - STEVE GLEASON
- 28. listing sites article and pitch submissions press release distribution guest posting speaking gigs ads
- 31. pitch conferences and events
- 33. guest posting
- 34. speaking gigs
- 35. online ads google ads facebook ads twitter ads ads on niche blogs ads in niche e-blasts
- 36. facebook ads v. google ads
- 38. so you’ve got an audience... now what?
- 39. your ultimate goal: other people are talking about your brand, referring it to others and promoting your product FOR you.
- 40. content that engages: 1. Topical / Current Issues 2. Something Funny 3. Questions (that don’t require too much thought) 4. Incentives (like free things) 5. Babies 6. Puppies
- 41. or something completely random:
- 43. the golden rule of content: If you don’t have something engaging to post, don’t post anything at all...
- 44. it matters what your audience wants, not what you want them to want
- 51. find the resource guide from this talk @ conversations.be/NOEW2014