Easy steps to begin using GooglePlus

1. Google+ For Business
Using the next generation of “Word Of Mouth” advertising
Jean Lanoue 407-273-7788 jean@socialjeanie.com
http://socialjeanie.com/

2. Jean and her team will work together with you to build a powerful
social media campaign for your company that is focused on ROI.
Using quality content such as blogs podcasts, video, eBooks,
eNewsletters, whitepapers, and social media posts that pull people
toward your company and product, where they naturally want to be, is
the focus of Inbound Marketing. By aligning the content we publish
with your customer’s interests and needs, you naturally attract
inbound traffic that you can convert through effective landing pages,
close and delight over time.
Internet Marketing Agency
Providing Simple, Effective Online Marketing

3. Facebook, LinkedIn, Google+,
Twitter, YouTube and Pinterest
Do you use Social Media Platforms?

4. Goals
 Gain an understanding of the value of social media
 Set up Google+ Profile
 Set up Google+ Business Page
 Join some Google+ Communities

5. What’s in it for me?
 Build trust
 Meet influential people
 Grow your own network of influence
 Open up opportunities
 Be wanted even demanded
 It’s free

6. Build Trust and Influence
 Prospective customers/clients are more likely to trust
online reviews from peers than marketing efforts
 Conversations spread quickly
 Social tools make school advocates highly influential
 Natural flow of conversation will lead to discussion and
raise awareness
 Build quality relationships at no monetary cost

7. Advantages
Quicker to read than email
Easier to share with others
Current – what’s happening today?
Interactive – room for comments & conversation

8. Disadvantages
 Time consuming efforts
 Proper response and management of negative
conversations
 Fighting the temptation to spam potential families and
students with information
 Takes patience and perseverance to see results

9. Which to use for what
 Facebook – Perfect for current parents and students. Quick
updates and events can be shared with friends and family
 LinkedIn – Reach out to potential business partnerships in
groups
 Pinterest – Fun and easy and gets a lot of website referrals
 Google+ - It’s Google and they don’t play nice with others
but they have the power
 Twitter – Under 30 group is here. If you’re not, you’re
missing them

10. Google+ Profile
 Click on Create Profile.
 Complete your personal information and a username that
everyone will` see.
 Add anyone that it thinks you might know to your friends list.
Complete if you want to, otherwise just click Next.
 Follow other pages that might interest you. Again, choose if
you wish or click Continue. It may prompt you if you don’t
pick anything at this point, but continue anyway.
 Add a photo to your profile. You can either Snap a photo with
your webcam or you can upload a photo from your
computer.
 Complete further information about yourself such as where
you went to school or where you work If you don’t want to
complete this, just click Finish.


11. Getting started with Google+
Pages
 Open Google+. Place your cursor in the top-left corner for the
Google+ main menu.
 Click Pages.
 Click the Create a page button in the top right.
 Pick the Google+ page category that you want to create.
 Click the Create button.

12. Google+ Communities
 Complete the About section. In this step, you'll provide basic
information about your cause. You should include a
description as well as a website, because this will improve
your rankings.

13. Remember:
 First, “Like” your page to build support.
 Post a status update. Write your post in the comment box
and then click on "Post.“
 Upload more photos to show people what’s happening at
your school. Click on "Photos”, click on "Add photos," and
then choose the photos you'd like to upload from your
computer.
 Upload a cover photo. Click on "Add a cover" on the right-
hand side of the place where your cover page should be,
and then click on "Upload Photo." Choose a photo for your
cover page.

14.  Post at least once per day, but not so often that your fans get
annoyed.
 Practice – CPR daily – Comment, post, Reply
 Follow 70 – 10 – 10 – 10 rule for posts
 Create events for parents to join and share
 When it's relevant, upload recent photos to show what you've been
up to. Be sure that your photo release includes Facebook
 Whenever you have new Facebook friend, new parent at school or
new contact, invite them to follow your fan page.
Remember to maintain

15. How do you get the word out?
 On your web-site – “Add Link”
 Gmail will send notice to current contacts
 Participate in Google+ Communities

16. Social Jeanie Services
 Training/Consulting
 Whitepapers
 Ebooks
 Enewsletters
 Call To Actions
 Smart Phone Apps
 Reputation Management
 Social Media Posts
 Social Media
Engagement
 Social Media Setup
 Blog
 Website Development
 Website Management
 Landing Pages

17. Questions