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Melanie Cook on how to use VR for marketing and advertising

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In the words of Mugatu, Virtural Reality (VR) “is sooo hot right now!” The world’s biggest brands are all experimenting with how it can help them engage consumers and ultimately improve their bottom lines.

This is mostly because VR and AR offer a deeper level engagement that is more immersive than we’ve ever seen before.

Melanie Cook, Head of Strategy at SapientNitro Southeast Asia, hosted a breakfast at the Singapore office to share how brands can take advantage of VR experiences.

The talk, part of SapientNitro’s #whatsticks series, was broken down into the four steps that every brand or agency needs to take to make sure their VR experience is a hit;

1. Define a specific use
2. Create a tangible value exchange
3. Think like the cohort of 3d thinkers
4. Get your ducks in a row
(The user experience has to be outstanding, the commercials have to line up and the entire organisation needs to work together to make it happen.)


Melanie doesn’t advocate that the brands should only focus on VR, “Your brand story should continue to be experienced in mobile, print, digital, data visualisation, infographics, multimedia, video, gaming, podcasting, social etc.”.

Published in: Marketing
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Melanie Cook on how to use VR for marketing and advertising

  1. 1. @sapientnitro#whatsticks
  2. 2. Virtual Reality MAKING IT REALITY @sapientnitro#whatsticks
  3. 3. “Reality is merely an illusion, albeit a very persistent one.” ALBERT EINSTEIN @sapientnitro#whatsticks 3
  4. 4. @sapientnitro#whatsticks YET MARKETING REMAIN BOUND BY WHAT THEY KNOW. 4
  5. 5. ENGAGEMENT IS THE CINDERELLA OF MARKETING. @sapientnitro#whatsticks
  6. 6. 6 ENTHUSIASM, SMILES AND IMMERSIVE EXPERIENCES. @sapientnitro#whatsticks
  7. 7. 7 DEMOCRATISATION OF A NEW REALITY. @sapientnitro#whatsticks
  8. 8. @constant_garden#sxengage @sapientnitro#whatsticks 8
  9. 9. @sapientnitro#whatsticks 9
  10. 10. CRISTIAN SMITH SUPPORT AMIR TRUTH Designer JOHN FACT Designer @sapientnitro#whatsticks 1010
  11. 11. 11 ENGAGE TO REMAIN RELEVANT. @sapientnitro#whatsticks
  12. 12. 12 DEFINE A SPECIFIC USE. SHAWN DUBRAVAC, HEAD OF RESEARCH CONSUMER TECHNOLOGY ASSOCIATION @sapientnitro#whatsticks
  13. 13. 13 CREATE A TANGIBLE VALUE EXCHANGE. ANTHONY BATT, CO-FOUNDER WEVR @sapientnitro#whatsticks
  14. 14. 14 THINK LIKE THE COHORT OF 3D THINKERS. NONNY DE LA PENA, CEO EMBLEMATIC GROUP @sapientnitro#whatsticks
  15. 15. 15 GET YOUR DUCKS IN A ROW. Outstanding user experience Lined up commercials Collaborative working @sapientnitro#whatsticks
  16. 16. @sapientnitro#whatsticks 16
  17. 17. Virtual Reality MAKING IT REALITY @sapientnitro#whatsticks

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