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Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media


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This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.

Published in: Business, Technology

Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media

  1. 1. Viral Marketing and Advertising Strategies For Social Networks <ul><li>Presented by Jeff Ragovin </li></ul><ul><li>Vice President Sales, Buddy Media </li></ul><ul><li> </li></ul><ul><li>917-523-6266 </li></ul>
  2. 2. <ul><li>Buddy Media helps companies build , promote and monetize social media applications that engage and entertain users </li></ul>
  3. 4. Social Media: What is Everyone doing?
  4. 5. The Social Web is About Life Experiences <ul><li>Brands are using applications to engage their audience </li></ul><ul><li>They are using applications to entertain </li></ul><ul><li>They are not banner ads </li></ul><ul><li>They are not groups </li></ul><ul><li>They are the new Ad Unit </li></ul><ul><li>They are used to connect and drive interest </li></ul><ul><li>Social Media is now a major component of the Digital Buy </li></ul>
  5. 6. Brands are Going Where Consumers Play
  6. 7. FedEx Launch a Package
  7. 8. FedEx Launch A Package Application
  8. 9. InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience <ul><li>  </li></ul><ul><li>250,000 installs over the course of the campaign </li></ul><ul><li>Average time on app: 5 minutes and 30 seconds </li></ul><ul><li>Average user tries on four different hairstyles per visit </li></ul><ul><li>54,000 makeovers have been posted on the InStyle Wall of Fame </li></ul>
  9. 14.   Every Application should have a Clear Landing Page: <ul><li>Provide clear branding </li></ul><ul><li>Easy-to-understand instructions about how to use the application or play the game </li></ul><ul><li>A summary or analysis area that lets the user see their history with the application </li></ul>
  10. 15. Create a Unique Application Title <ul><li>Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title. </li></ul>
  11. 16. Using the Facebook API in NewsfeedsMini-Feeds <ul><li>The Facebook API allows you to get more users for your application </li></ul><ul><li>For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting. </li></ul><ul><li>Finalize the Newsfeed title, body and images. </li></ul>
  12. 17. Requests/Invitations <ul><li>Requests and invitations are generated by the users </li></ul><ul><li>Each user is limited to 20 requests/invitations per application per 24 hour period. </li></ul><ul><li>When developed well, can accelerate the word of mouth marketing component. </li></ul><ul><li>This is a good time to tie in a loyalty or engagement program. </li></ul>
  13. 19. Friends For Sale <ul><li>Buy Friends, Make them your pets </li></ul><ul><li>Hot-or-Not with a market economy. True Viral </li></ul><ul><li>Nearly 600,000 active users. </li></ul><ul><li>300 million page views a month. </li></ul><ul><li>300% monthly growth rate </li></ul><ul><li>2.1 million unique visitors in the past month </li></ul>
  14. 20. Splash Blast with AceBucks
  15. 21. Loyalty Programs = Consumer Engagement
  16. 22. Need 1 Volunteer
  17. 23. Loyalty Marketing = Virility
  18. 24. Email and Notifications <ul><li>Accelerate the viral nature of the application. Spend time on the copy </li></ul><ul><li>Keep it compelling </li></ul><ul><li>Sending a weekly email to users with updates </li></ul><ul><li>Sending an email on specific events or holidays </li></ul>
  19. 27. Visual Identity <ul><li>16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section 64 x 64 Graphic for Icon (shown in product directory): This is an opportunity for you to brand your application. </li></ul>
  20. 28. Keep SEO and PPC in Mind <ul><li>This information is displayed on the application add page when a user decides to add the application.  </li></ul><ul><li>Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines. </li></ul>
  21. 29. Keep SEO and PPC in Mind
  22. 30. Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising
  23. 31. Social Media Campaigns can be Targeted: <ul><li>Age, Political Views, </li></ul><ul><li>Gender, </li></ul><ul><li>Relationship Status, </li></ul><ul><li>Activities </li></ul><ul><li>Location </li></ul>
  24. 32. Choose Your Creative <ul><li>Social Media Ads can contain Images </li></ul><ul><li>Social Media Ads can contain Videos </li></ul><ul><li>Social Media Ads can contain only Text </li></ul>
  25. 34. Break-out Session- Develop and App <ul><li>New APPLE Product called Apple Window </li></ul><ul><li>New Innovation for Digital Communication TV and Web </li></ul><ul><li>Product will feature the following: </li></ul><ul><li>Computer Wi-Fi Capabilities </li></ul><ul><li>Email </li></ul><ul><li>Television </li></ul><ul><li>Apple TV for Movies, Music, instant access to shows </li></ul><ul><li>Digital Display for Art, Vacations etc. </li></ul><ul><li>Social Marketing Budget 350K </li></ul>
  26. 35. Ultimate Negotiator for FB
  27. 36. Taunts engage user to play again Audio components embedded for extra fun
  28. 37. Monitor and Report
  29. 41. Campaign Creation Round Up <ul><li>Target your audience </li></ul><ul><li>Think Viral </li></ul><ul><li>Provide a unique value </li></ul><ul><li>Infuse with loyalty program </li></ul><ul><li>Measure Success with Analytics </li></ul><ul><li>Message and Notify </li></ul>