This document discusses best practices for using Twitter to unlock value for businesses. It provides statistics on Twitter usage and recommends focusing tweets on clear goals, keeping them short, adding context with links and media, optimizing for leads, and starting conversations. Specific tips include curating content with a calendar, priming users before click-throughs, and experimenting while tracking results.

1. #TWEETSMARTER
UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES

2. PHOTO BY TROY HOLDEN
Anne Mercogliano
@AkMercog
Anum Hussain
@anum
#TweetSmarter

3. WHAT IS THE VALUE
OF TWITTER?
#TweetSmarter

4. 271M
monthly
active users
500M
tweets
per day
78%
access via
mobile
SOURCE: INTERNAL DATA #TweetSmarter

5. How can that help my
business?
#TweetSmarter

6. Want audio to go
along with these
slides? Click here
for the recorded
How can that help my
business?
#TweetSmarter
webinar.

7. #TweetSmarter

8. #TweetSmarter

9. Tweeting Tip
#TweetSmarter

10. Tweeting Tip
#TweetSmarter

11. Tweeting Tip
#TweetSmarter

12. #TweetSmarter

13. Twitter brings you
closer.
#TweetSmarter

14. 9 out of 10
users have engaged in a conversation
with or about an SMB on Twitter
SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter

15. 73%
felt better about an SMB after
following it on Twitter
60% have purchased something
because of Twitter
#TweetSmarter

16. LEARNING TO
#TWEETSMARTER
#TweetSmarter

17. Know your goal
#TweetSmarter

18. #TweetSmarter
Objective-Based

19. Tweeting Tip
#TweetSmarter

20. HERE ARE OUR
FIVE MAIN TIPS.
#TweetSmarter

21. 1. Keep it short
2. Give clicks context
3. Make it visual
4. Optimize for leads
5. Start a conversation
#TweetSmarter

22. Keep it short.
Tweets <100 characters get +18%
more engagement.
#TweetSmarter

23. #TweetSmarter

24. Key Takeaway.
Curate with a calendar & punctuate
with short Promoted Tweets.
#TweetSmarter

25. #SmallGoesBig
Clicks give context.
Tweets with website cards have
+43% engagement.
#TweetSmarter

26. #SmallGoesBig
Clicks give context.
Provide direct calls-to-action if you
want clickthroughs.
#TweetSmarter

27. #SmallGoesBig
Key Takeaway.
Prime users before clickthrough to
set clear expectations.
#TweetSmarter

28. PHOTO OF @PRISMSKYLABS
Make it visual.
Tweets with rich media get +313%
engagement and +52% Retweets.
#TweetSmarter

29. PHOTO OF @PRISMSKYLABS #TweetSmarter

30. PHOTO OF @PRISMSKYLABS
Key Takeaway.
A picture truly is worth a thousand
words.
#TweetSmarter

31. Optimize for leads.
Tweets with lead generation cards
have +42% engagement.
PHOTO OF @PRISMSKYLABS
#TweetSmarter

32. Key Takeaway
8% of new leads to this offer came
directly from Twitter.
PHOTO OF @PRISMSKYLABS
#TweetSmarter

33. PHOTO OF @PRISMSKYLABS
Start a conversation.
Tweets from advertisers who @reply
1x week see +18% engagement.
#TweetSmarter

34. PHOTO OF @PRISMSKYLABS #TweetSmarter

35. PHOTO OF @PRISMSKYLABS
Key Takeaway.
Talk with the customer, not at
them.
#TweetSmarter

36. DON’T OVERTHINK IT
EMBED CUSTOMER ACTIONS

37. Key takeaway
Track and measure your results, then
replicate content that works.
#TweetSmarter

38. Over Key takeaway
1K Tweets
in Don’t seven overthink your tweets. hours
Be
comfortable experimenting.
Subtitle
#TweetSmarter

39. ENJOYED THIS
PRESENTATION?
Click here for the free,
recorded webinar
with experts from
Twitter and HubSpot.

40. THANK YOU.
#TWEETSMARTER

41. Additional
Resources
@TwitterSmallBiz
business.twitter.com
business.twitter.com/smallgoesbig
blog.twitter.com/small-business
ads.twitter.com/getstarted
@hubspot
blog.hubspot.com
@dummies
PHOTO OF @DODOSAYS #TweetSmarter