The first of a series of mini courses designed to provide a brief but informative look into social media and how your business can benefit from the tools.

1. Twitter for Business!
The Ultimate Training Guide

2. Agenda
• Twitter 101
• Using Twitter as a marketing channel
• Building customer relationships
• Four steps to a successful strategy
• Getting started
• Keys to becoming a top Tweeter

3. Twitter 101 – What is Twitter?
• Launched in 2006
• Social network based on micro-
blogging
• User-generated content called
Tweets
• 1 Tweet = 140 characters or less
• More than 350 million users
worldwide

4. Twitter 101 – What is Twitter?
• Growing communication medium
• Listening opportunity
• Content syndication platform
• Real-time search utility
• Content source for search engines
• Way to stay connected with clients and
prospects

5. Twitter 101 – What is Twitter?
• 340 million tweets per
day
• 170 million active users
worldwide
Source: Semiocast

6. A Marketing Channel
Twitter enables B2B companies to:
• Market to prospects and customers in key
industries
• Promote new and existing products and
services
• Drive more traffic to their website(s)
• Measure impact and effectiveness of social
media

7. A Marketing Channel
An active Twitter program can increase:
• Visibility of a company’s brand
• Connections to customers interested in a B2B
company’s products and services
• Number and quality of links to website
• Pre-qualified visits to website
• Keyword rankings

8. Building Relationships
• Listen to what people say
about your company
• Engage with customers
and business partners
• Influence others by
sharing content and
experiences

9. Building Relationships
Listening
• Educate yourself on "
conversations and trends "
in the industry
• Find key influencers and players in specific markets
• Find new customers by searching for keywords
• Leverage word of mouth
• Identify problems, unsatisfied clients or brand image
issues

10. Building Relationships
Engaging
• Connect with people who
can be brand advocates"
• Build a wide network to help
advocates reach more
prospects

11. Building Relationships
Contributing and Sharing
• Become a subject matter
expert
• Help clients learn more about
their industry
• Lead industry discussions
• Syndicate your content

12. Successful Twitter Strategy
• Establish goals
• Decide on a frequency for updates
• Define and organize subject matter
• Determine tactics for gaining followers

13. Successful Twitter Strategy
Establish Goals
• How do you plan to use Twitter?
– Promote your company’s products
and services
– Research industry trends and
challenges
– Solicit industry/customer feedback
– Customer service

14. Successful Twitter Strategy
Decide on a frequency for updates
• How often should you Tweet?
– Three or four Tweets per day
– Space out Tweets evenly over a set period
– Stick to core “online” hours of customers you’re
trying to reach

15. Successful Twitter Strategy
Define and Organize Subject Matter
• What should you Tweet about?
– Product and service information
– News and events
– Thought-leading content (articles, white papers, blog
posts)

16. Successful Twitter Strategy
Determine Follower-Gaining Tactics
• How do I get more followers?
– Post compelling, industry, relevant content
– Include keywords to get picked up in Twitter
searches
– Follow other Twitter users
– Add Twitter handle to your email signature

17. Twitter – Getting Started
Create your Twitter Account
• Go to Twitter.com
• Fill out the four fields on the sign-up page
• Go to the “Settings” page
– Complete your 160-character bio
– Click on the picture tab and upload photo or logo
– Optional: Click on design tab and select a
background image for your Twitter page

18. Twitter – Getting Started
Follow Relevant People and Companies
• Use “Who to Follow” link on the home page
• Use search box to find people "
and companies, and to search "
industry keywords
• There is no wrong number of "
people to follow!

19. Keys to Becoming a Top Tweeter
Quick Tips and Tricks
• Use hashtags (#) to index your tweets
• Use a link shortener, such as bit.ly
• Get a Twitter app like Hootsuite or Tweetdeck
• Use sites like Twellow to help find followers
• Don’t spam your followers

20. Keys to Becoming a Top Tweeter
Choose the Right Words
• Use keywords you expect your target audience
to search
• Stay consistent in your tone and style
• Keep Tweets aligned with your brand
Remember: Your Twitter account is part of your brand!
Treat it accordingly.

21. Keys to Becoming a Top Tweeter
Give Correct (and Useful) Information
• Post reliable info about your company
– Don’t forget details like times and dates!
• Check that your links work "
before posting
• Point followers directly to "
your website and/or landing "
pages

22. Keys to Becoming a Top Tweeter
Tweet Frequently, not Obsessively
• Don’t over-Tweet on any subject
• Plan up to four tweets per day on different
topics
• Use Twitter apps to schedule tweets when live
tweeting isn’t an option

23. Keys to Becoming a Top Tweeter
Use Hashtags
• Hashtags identify keywords in tweets
• Give your posts more impact
• Use them to align your tweets with industry
conversations
• Examples: #birthday, "
#Philadelphia, #spa, "
#restaurant, #giftcard

24. Keys to Becoming a Top Tweeter
Direct Followers to Great Content
• Your website
• Other social media sites
– Facebook, LinkedIn, YouTube, Flickr and more
• Customer testimonials
• Relevant industry information
– Trade shows, polls, educational info and more

25. About Schubert b2b
Schubert B2B is a nationally
recognized B2B marketing
agency located in
Downingtown, Pa., near
Philadelphia. Building B2B
brand leaders is our singular
mission, and has been for 35
years.
www.schubertb2b.com

26. Questions?"
Feel free to contact us:
610.269.2100
schubertb2b.com
Twitter @schubertb2b"