Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Sparking Joy from HubSpot: How to Tidy Up Your PortalLital Barkan
When, Why, and HOW to audit your HubSpot portal to ensure your business is driving decisions with accurate and relevant data, presented by HubSpot's Savannah Mozingo and MTR Marketing.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Sparking Joy from HubSpot: How to Tidy Up Your PortalLital Barkan
When, Why, and HOW to audit your HubSpot portal to ensure your business is driving decisions with accurate and relevant data, presented by HubSpot's Savannah Mozingo and MTR Marketing.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
Parker Short's presentation from the May 2015 meeting of the Austin HubSpot User Group. This presentation focuses on how marketing departments can enable their sales teams to create successful campaigns.
The best method that helps HubSpot website designer to be expert in hubspot coseSparkBiz
HubSpot Website Designer helps to get best results in Hubspot COS Web designing site, letting you focus on your marketing content and performance, not on cobbling together different tools.
The developer of HubSpot cos has recently gained a great name and fame in the design and development of a program on the new COS system and has launched our website reactive in the new content optimization platform. Learn more about our custom COS web development.
Let eSparkBiz develop your new Hubspot COS website. From web design to COS web development, we have the expertise you need at affordable rate as per you want.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The New York City HubSpot User Group (HUG) is hosted by SmartAcre, Inc. and meets at convenient locations across New York City. It allows marketing and sales professionals, inbound marketers, and anyone interested in marketing technology to share expertise, collaborate on ideas, and gain the necessary knowledge to advance their digital skills.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
Parker Short's presentation from the May 2015 meeting of the Austin HubSpot User Group. This presentation focuses on how marketing departments can enable their sales teams to create successful campaigns.
The best method that helps HubSpot website designer to be expert in hubspot coseSparkBiz
HubSpot Website Designer helps to get best results in Hubspot COS Web designing site, letting you focus on your marketing content and performance, not on cobbling together different tools.
The developer of HubSpot cos has recently gained a great name and fame in the design and development of a program on the new COS system and has launched our website reactive in the new content optimization platform. Learn more about our custom COS web development.
Let eSparkBiz develop your new Hubspot COS website. From web design to COS web development, we have the expertise you need at affordable rate as per you want.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The New York City HubSpot User Group (HUG) is hosted by SmartAcre, Inc. and meets at convenient locations across New York City. It allows marketing and sales professionals, inbound marketers, and anyone interested in marketing technology to share expertise, collaborate on ideas, and gain the necessary knowledge to advance their digital skills.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
It's no secret that traditional advertising has had to make room for social media marketing. But how you do even begin using social media to gain and retain customers?
The best place to start is with Twitter.
Leverage on Social Media Channels to Build you Brand, Gain More Customers and Make more Sales.
As social media has become a most have element of the overall marketing strategy of many Companies.
More than 90% of Marketers Use Social Media for their Campaigns, But the BIG question Remains: "How do they Use It?"
Moreover Marketing Departments are using social media to build online communities and turn customers into brand ambassadors. Which is particularly important for small businesses.
Leverage on Social media to Boost you brand, Gain more Customers and Make Huge Sales.
Because unlike traditional marketing methods, Social media allows marketing Departments to engage in a two way dialogue with their customer.
Making Social media a must have tool of the overall marketing strategy of many companies.
AB felt a need to share and tell its story on social media, emails, and other outlets, yet it had few engaging stories to tell. The organization has worked with hundreds of artists in its history; however, it had not invested in creating compelling narratives and content around the artist and their story.
As the Director of Communications and Development, I believed that AB’s audience wanted to learn about the artists and their motivation for creating art. Before I created the interviews, I needed to understand if my assumptions were correct and if there was an audience demand for the stories. I interviewed AB artists, board members, an artist friend, and I developed a content survey for the over 2,000 person mailing list.
The interviews proved I was right about people wanting to learn the stories of the artist.
The organization has always had muddled messaging, inconsistent design, and no direction to achieve its branding goals. How it told its story, worked well enough in its early days, but a change was needed as it grew in scope and ambition.
As the Director of Communications and Development, I gave myself the responsibility to create a brand book that would be the north star for all aspects of AB. The challenge in creating the brand book was apparent. Before I started, the documents I needed to research were scattered across hard drives, cloud accounts, and possibly nonexistent.
capracare is a nonprofit organization founded by Jean Pierre-Louis, MPH, now the CEO and President of capracare, a native of Fronféde, Haiti, a small rural village in Haiti’s third-largest city of Les Cayes. He founded capracare to build and develop sustainable community health and education programs across Haiti and eventually across the globe. In its twelve-year history, capracare has never had a brand campaign or the ability to create and sustain one.
I’ve always been fascinated with magazines; they are a gorgeous collection of photos and stellar designs with good articles to read. I wanted to learn how to create and use those magazine design skills across every design I would later make.
capracare is a nonprofit organization founded by Jean Pierre-Louis, MPH, now the CEO and President of capracare, a native of Fronféde, Haiti, a small rural village in Haiti’s third-largest city of Les Cayes. He founded capracare to build and develop sustainable community health and education programs across Haiti and eventually across the globe. In its twelve-year history, capracare has never had a brand campaign or the ability to create and sustain one.
As capracare’s Director of Content Strategy, I knew we needed a branding campaign after a committed volunteer didn’t know what the organization did despite all her months of working. Since this person who frequently spoke with JPL, board members, and other committed volunteers didn’t fully understand us, there’s no hope that our supporters and potential supporters will understand us.
This branding campaign will educate the public about capracare. It will be the story of capracare, its founder, the people that work for it, the people who benefit from it, their triumphs and struggles set against the troubled landscape of Haiti.
As I began to write more, I learned I needed to have a standard that was consistent across all writing pieces. Here now, I share “The Smart Writer’s Simple AP Style Cheat Sheet Guide.”
If your organization believes Instagram will fit with your mission and will bring value to your supporters/clients/customers now is the time to create that account or bring that account into dynamic shape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
HubSpot "How to Use Twitter For Business pascal
1.
2. CONTENTS.
3. TWITTER FOR BUSINESS: AN OVERVIEW
7. STEP ONE: CREATE AND OPTIMIZE YOUR BRAND’S PROFILE
12. MAKE YOUR BRAND PROFILE EASY TO FOLLOW
25. TO ATTRACT CUSTOMERS, DON’T JUST POST SALESY CONTENT
Click the contents to
jump to a section.
40. GO BEYOND TEXT IN YOUR TWEETS
15. DEVELOP A CONTENT STRATEGY TO SUPPORT YOUR TWITTER STRATEGY
47. EXTEND REACH WITH TWITTER ADVERTISING
64. TAKEAWAYS
58. TRACK YOUR PERFORMANCE USING ANALYTICS
4. For businesses, Twitter can be an extremely powerful relationship-
building, relationship management, and customer service tool.
Sharing great content to Twitter can also drive an influx of traffic to
your site, giving you the opportunity to convert those visitors into
leads, and nurture those leads into customers. The latter is a
primary way we use Twitter at HubSpot, and it’s helped us generate
tens of thousands of leads and hundreds of thousands of followers.
HOW IS TWITTER USED FOR BUSINESS?
5. • Monitor and interact with people talking about your company,
industry, and competitors.
• Create buzz around upcoming events.
• Allow individual employees act as liaisons to the public.
• Develop direct relationships with bloggers and journalists for
potential PR placement.
ASIDE FROM CUSTOMER SERVICE AND LEAD
GENERATION, YOU CAN ALSO:
6. This guide will teach you
the Twitter tactics you
need to know –
especially the ones that
have worked for
HubSpot – so you can
grow your own business.
Ready? Let’s go.
8. Determine your purpose for
being on Twitter, and
identify a target audience.
What do you want your
Twitter followers to do or
think of you? Depending
on what you want to
accomplish, you can
identify what you should
tweet.
9. Customize your Twitter profile to (a) make it look spiffy, (b) inform
potential followers who you are, and (c) provide a reason why you’re
worth a follow. UPS does this well (see next page for an explanation).
13. If your profile is all filled
out, you’ll want to create
opportunities to gain new
followers by ensuring your
web properties – website,
blog, and other social
profiles – link to your
Twitter account.
Here’s how we linked to our
Twitter account and other social
profiles on the bottom of the
HubSpot ‘About Us’ page.
14. At the very least, place a
Twitter follow button on
your website homepage,
your ‘About Us’ page, and
your blog homepage sidebar.
For even more exposure,
add a link to your account
in your email signature and
within the ‘About’ section
of your other social profiles.
16. We mentioned earlier that HubSpot has used Twitter to successfully
generate leads, grow our business, and grow our follower base. The
primary reason why is because we thrive on creating content that
makes the lives of marketers and salespeople easier. By creating and
sharing content that helps our audience improve at their jobs, we’ve
earned trust from our prospects.
FIRST: A LITTLE ABOUT HUBSPOT AND OUR
APPROACH TO TWITTER.
17. That’s why when it comes to Twitter, we focus first on creating
useful content (blog posts, presentations, templates, and
ebooks) our audience of marketers and salespeople will find
valuable.
19. All this content creation arms our social media team with a library
of resources to promote in unique ways on Twitter.
20. For example, they create
Tweets that hone in on a
specific point from a longer
piece of content, or give
our audience an idea of
what they’ll learn from it.
21. Most times this means
creating custom images in
PowerPoint or Photoshop
so we can catch a Twitter
follower’s eye when
they’re perusing their
Twitter feed.
22. You see, our Twitter posts are the digital breadcrumbs that draw
our Twitter followers down a trail toward a much more
substantial piece of content they can download after filling out a
form.
We use Twitter to drive
traffic to landing pages
where we can convert
visitors into leads.
23. Without creating content aimed at solving problems for our
audience, we'd have nothing interesting to post or advertise on
Twitter, and we sure as heck wouldn't generate any leads!
24. Focus first on your overall content and lead gen
strategies. Then, repackage what you’ve already
created for Twitter.
Recap
Learn More
Check out our Two Weeks of Twitter starter pack for new
accounts.
28. INSTEAD, GENERATE LEADS IN TWO WAYS:
Directly IndirectlyAND
Generate leads
eventually after sharing
friendly, easy-to-
consume content not
housed behind a form.
Generate leads by
sharing content that
links directly back to a
landing page with a
contact form on your
website.
29. Share:
• Photos
• Blog posts
• YouTube videos
• Third-party content
• Retweets
• Polls
Share the landing page
for a downloadable
offer, such as:
• An ebook
• A whitepaper
• A template
• A checklist
WHAT TO SHARE FOR DIRECT VS. INDIRECT
LEAD GEN:
Direct Indirect
30. The key to generating leads on Twitter is to
post a variety of content that aligns with goals
other than generating leads or driving sales.
Photo: Jillian Anne Photography | Flickr
32. Aiming for “fluffier” goals
like reach, awareness, buzz,
customer satisfaction, and
engagement (Retweets,
@replies, likes, clicks) are just
as important as rigid lead gen
goals. They’re the stepping
stones to what you really
want: more business.
33. In fact, it’s vital to aim first to
get your audience to see and
interact with your Tweets.
That’s why a balance of direct
and indirect lead gen
content is so important.
Without eyeballs, you can’t
get clicks, which means you
can’t get leads or customers!
34. EXAMPLE 1: A Direct LEAD GEN TWEET.
The Tweet copy states a problem
and offers a solution, and the
image is designed to give
viewers a glimpse of what they’ll
get when they download the
offer.
• Provides members of our
audience with a value proposition
• Contains a short URL linking to a
landing page with a form
• A call-to-action is implied (click
the short URL to get these
templates)
35. This post helps us spark
community discussion around
marketing tips and tricks, which
creates opportunities for us to
refer marketers to helpful
content we have on our blog or
behind a form.
• Does not have a lead-gen
focused call-to-action (i.e.
“download,” “get”)
• Does not contain a short
URL linking to a landing
page with a form
EXAMPLE 2: AN Indirect LEAD GEN TWEET.
37. If we only published Tweets
about registering for a
software demo, signing up
for a trial, or getting an
inbound marketing
assessment (our three most
desired conversion actions),
we’d totally bore our
followers.
38. A good rule of thumb: let
80-90% of your Tweets
offer up great content
your audience will love,
and the other 10-20%
push a more direct sale.
39. All business is P2P (people to people!), so don’t
shill. Post a variety of content types dedicated to
providing value – education, entertainment, etc.
Recap
41. Even though you can
only fit 280 characters
into a single Tweet,
there’s a lot you can do
to make a Tweet stand
out among all the other
Tweets in user’s feed.
42. For example, use photos (or videos or Vines) to draw more attention to
your lead gen content. If our social media manager doesn’t have a
pre-made image to work with, she’ll spend the time creating one.
43. “Since we started using photos in Tweets along with a
short URL linking to a landing page, we’ve seen the
average conversion rate on those pages nearly double. The
average retweets and clickthroughs we get for Tweets on
photos has also increased. For the best appearance in the
feed, I recommend using landscape-oriented rectangular
images that are approximately 2:1 in dimension.”
– Brittany Leaning (@bleaning)
Content Strategist & Former Social Media Manager, HubSpot
44. Try incorporating an
image into every two to three
Tweets so they appear
more prominently in a
user’s feed and on your
company’s profile page.
45. Photos work wonders for engagement and
conversion and clickthrough rates, so it’s wise to
incorporate images, GIFs, videos, or Vines into
Tweets.
Recap
47. “Advertising on Twitter is a great way to get your content in
front of new and broader audiences. You've got to pair it
with a really strong organic content strategy, though. You
can't rely on a pay-per-click solution to scale your lead
generation. But, once you have a steady stream of valuable
content in place, promoted Tweets can get you in front of the
right prospects when they're scrolling through their Twitter
feed.”
– Sarah Goliger (@sarahbethgo)
Former Paid Media Manager, HubSpot
48. YOUR PERFECT PROSPECTS ARE ON TWITTER.
THEY JUST MIGHT NOT BE FOLLOWING YOU.
The people who follow HubSpot on Twitter already know about us, but that
doesn’t mean they’re ideal future customers. Even though we’re approaching a
seven-figure follower count, only a fraction of those people actually have the
need and authority to buy our all-in-one software. That’s why we pay to reach
marketers who fit our target buyer persona using Twitter’s Promoted Tweets.
49. GET IN FRONT OF THOSE PROSPECTS WITH
PROMOTED TWEETS.
You can, too. Let’s say you want to get more exposure for a Tweet about a
specific marketing campaign or offer you're currently promoting. Or perhaps
you'd like to put some additional Twitter muscle behind an upcoming event
your hosting. You can use targeted Promoted Tweets to have your message
appear in several places on the social network that you wouldn’t appear
otherwise.
50. Where exactly? Promoted Tweets are visible (1) at the top of relevant
search results pages, (2) within search results for a Promoted Trend, (3)
in users' Twitter feeds, when relevant, (4) in pinned Tweets for
'Enhanced' profile pages, (4) in Twitter's official desktop and mobile
clients, and (5) in some third-party twitter clients, such as HootSuite.
52. KEYWORDS.
Keyword targeting allows marketers to reach Twitter users
based on the keywords in their recent Tweets and the
Tweets they recently interacted with.
54. PLATFORM / DEVICE.
And, if you have a preference for which devices you'd like your Promoted
Tweet to appear on, you can control that, too. (But if you target mobile devices,
make sure your landing pages are mobile-optimized!)
55. The pricing model for Twitter
Advertising is cost-per-
engagement, so you only pay
when people interact with your
Tweets.
56. HOW WE ADVERTISE: THE ANATOMY OF
HUBSPOT’S PROMOTED TWEETS.
URL links to a landing
page containing a form to
download free stock
photos.
Tweet copy is clear and
concise, and avoids the
use of hashtags to prevent
distracting the viewer
from clicking the link.
A custom image designed
to catch the eye of Twitter
users.
We start by choosing to
advertise an offer our
audience will find
valuable.
57. The people connected to your company on Twitter
may not be your most qualified leads. The best
way to reach them is with targeted ads.
Recap
59. FIGURE OUT WHAT METRICS MATTER AND
PICK A MEASUREMENT PLATFORM.
Your business goals will determine what you want to measure, and what you
want to measure will help you determine which analytics platform you use.
Twitter has their own analytics platform that’s open to any user. With Twitter
Analytics, you can track follower growth, follower quality and engagement,
the reach of your Tweets, the website traffic you’re generating from Tweets, as
well as how your Promoted Tweets are performing.
60. NOT ALL SOCIAL ANALYTICS PLATFORMS ARE
MADE EQUAL, THOUGH.
If you want to compare your efforts on Twitter to other social channels, see
which salespeople are best utilizing Twitter for social selling, or compare your
performance against benchmarks, or see how many leads and customers
you’re generating from Twitter, you’ll probably want to use a social media
management and measurement tool. HubSpot Social Inbox, for example,
contains Social Reports that allow you to do all of the above. Want to know
what else?
61. Tie social media to your business’
bottom line.
Out-of-the-box social reports let you
compare the performance of different
platforms, campaigns, and publishing
times.
And because HubSpot integrates all
your marketing with your CRM, you can
see the number of visits, leads, and
customers social media is generating
for your company.
With HubSpot, struggling to report
social media ROI is a thing of the past.
HUBSPOT SOCIAL REPORTS ALLOW YOU TO:
62. Monitor social mentions, and connect
with people who matter.
HubSpot links social interactions to real
people in your database, so you can
see context and prioritize conversations
with the people who matter.
See every interaction with your
messages and create custom keyword
monitoring streams for everyone on
your team to surface interactions.
You’ll never miss an opportunity to
engage with followers, nurture leads, or
delight your customers.
HUBSPOT SOCIAL REPORTS ALLOW YOU TO:
64. qMake sure your profile is branded and optimized.
qFocus on helping people. All business is P2P – person to person.
qCreate content that makes your target audience’s life easier. Then,
craft compelling Tweets to promote through advertising.
qTweet a balance of direct and indirect lead gen content.
qTell your audience what to do by including a clear call-to-action in
Tweets.
qCreate tracking URLs so you can measure the clicks and leads your
content generates.
REMEMBER TO:
65. qCreate tracking URLs so you can measure the clicks and leads your
content generates.
qAvoid the use of hashtags in Promoted Tweets.
qTake the time to create great visuals. It pays off in engagement,
conversion, and clickthrough rates.
qEnsure landing pages are optimized with appealing copy, visuals,
and clear calls-to-action.
qAs with any marketing endeavor, test and refine to improve results
over time.
REMEMBER TO: