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MOVE PEOPLE
                D R I V E C A M PA I G N S F U RT H E R & FA S T E R
                                 WITH TWITTER


                                   @DaraNasr


Twitter, Inc.
Barack Obama
       @BarackObama


Four more years.
pic.twitter.com/bAJE6Vom




                           @TwitterUK
L2012 Pool Camera@L2012PoolCam
                I must have spent too much time underwater. I’m seeing double
                @MichaelPhelps. #London2012 pic.twitter.com/ZEwX3zBh


Twitter, Inc.
Samuel L. Jackson
                @SamuelLJackson



    Like I said before, those BRITS are some PEDALIN’ RECORD BREAKIN’
    MUTHACYCLINPHUCCAS!! Congrats UK!




Twitter, Inc.
Chris Hoy
                @chrishoy



    @SamuelLJackson Probably my favourite tweet of all time.
    Thanks!




Twitter, Inc.
Twitter, Inc.
Drizzy @Drake
                The first million is the hardest.




Twitter, Inc.
Drizzy @Drake
                The first million is the hardest.




                T. Boone Pickens @boonepickens
                The first billion is a helluva lot harder RT @Drake: The first million is the hardest.




Twitter, Inc.
Drizzy @Drake
                The first million is the hardest.




                T. Boone Pickens @boonepickens
                The first billion is a helluva lot harder RT @Drake: The first million is the hardest.




                Drizzy @Drake
                @boonepickens just stunted on me heavy.




Twitter, Inc.
Labour Press Team
 @labourpress
                   1 Aug

                Send out a search party - @LibDemPress haven t tweeted
                since July 13th.



                Lib Dem Press Office
@LibDemPress
                  1 Aug

                @labourpress Sorry, we ve been busy running the country.
                #Coalicious



                Labour Press Team
 @labourpress
                   1 Aug

                @LibDemPress yes, that s going well. Keep up the good
                work.




Twitter, Inc.
Twitter is the shortest distance between you
and what interests you most




   Twitter, Inc.
Twitter is the shortest distance between you
and what interests you most




   Twitter, Inc.
@
Twitter is the shortest distance between you
and what interests you most




   Twitter, Inc.
@
Twitter is the shortest distance between you
     #
and what interests you most




   Twitter, Inc.
X FACTOR

Twitter, Inc.
X FACTOR

Twitter, Inc.
Twitter moves brand messages further and faster




  Twitter, Inc.
Twitter users engage



                  1-3% Twitter
                  11-15% with a Promoted Trend


                  0.07% Standard Display

  Twitter, Inc.
Twitter users convert online


                         campaign results


                         3x higher download rate
                         (vs. industry average)




                         4x more earned downloads
                         (via Promoted Tweets)




                         92% deemed heavy users
                         (opened app 3+ times)




  Twitter, Inc.
Twitter users convert offline


                      campaign results

                      49% av. engagement rate

                      +68% in-store check-in




  Twitter, Inc.
Twitter users share
What do Twitter users retweet?
                                                                                                        57%
                                                                                           51%
                                                                                48%
                                              45%          45%        45%
                        42%         43%
          39%




         charity       live event   video   new product   group buy   sale   fun comment   photo       freebies


       Twitter, Inc.                                                                               source: Compete UK, 2012
Paid media amplifies all actions




                  NECTAR          LG




  Twitter, Inc.
Paid media amplifies all actions




  Twitter, Inc.
Paid media amplifies all actions




  Twitter, Inc.
4x higher unique reach

         2.5M                      LG


         2.0M


         1.5M


         1.0M

                                Nectar
         0.5M




                         days

  Twitter, Inc.                    Source: Twitter UK Internal, Q3 2012
Walking the floor with customers




  Twitter, Inc.
O2 rewrites crisis management



                  Ashley Roberts
                  @AshleyRoberts61



      Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month
      will a sorry do? How about a***-f***ing your mothers you twats?




  Twitter, Inc.
O2 in the UK
                @O2



    @AshleyRoberts61 She says no thanks.




Twitter, Inc.
From 155 to 13.5K new daily followers




  Twitter, Inc.
Shifting brand perception
  450k
                                                                            love
                               network outage
  350k


                                                                            anger
  250k
                                                                            sadness
                                                                            happiness

  150k



    50k


                  9 Jul 2012     10 Jul 2012    11 Jul 2012   12 Jul 2012



  Twitter, Inc.
Tunde
                @Tunde24_7



     @O2 bastard big man ting I swear direct me to your owner what happened to
     my internet connection fam mans having to use wifi and dat




Twitter, Inc.
O2 in the UK
                @O2


     @Tunde24_7 Have you tried to reset the router ting fam, so mans can use the
     wifi and dat?




Twitter, Inc.
Twitter, Inc.
ADIDAS

Twitter, Inc.
Twitter, Inc.
Twitter, Inc.
Twitter, Inc.
Powered by Tweets




  Twitter, Inc.
Twitter, Inc.
Twitter, Inc.
LG

Twitter, Inc.
LG

Twitter, Inc.
Twitter is the shortest distance between you
and what interests you most




   Twitter, Inc.
MOVE PEOPLE
                D R I V E C A M PA I G N S F U RT H E R & FA S T E R
                                 WITH TWITTER


                                   @DaraNasr


Twitter, Inc.

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Dara Nasr, Drive campaigns further and faster with Twitter, Impact thro…

  • 1. MOVE PEOPLE D R I V E C A M PA I G N S F U RT H E R & FA S T E R WITH TWITTER @DaraNasr Twitter, Inc.
  • 2. Barack Obama @BarackObama Four more years. pic.twitter.com/bAJE6Vom @TwitterUK
  • 3. L2012 Pool Camera@L2012PoolCam I must have spent too much time underwater. I’m seeing double @MichaelPhelps. #London2012 pic.twitter.com/ZEwX3zBh Twitter, Inc.
  • 4. Samuel L. Jackson @SamuelLJackson Like I said before, those BRITS are some PEDALIN’ RECORD BREAKIN’ MUTHACYCLINPHUCCAS!! Congrats UK! Twitter, Inc.
  • 5. Chris Hoy @chrishoy @SamuelLJackson Probably my favourite tweet of all time. Thanks! Twitter, Inc.
  • 7. Drizzy @Drake The first million is the hardest. Twitter, Inc.
  • 8. Drizzy @Drake The first million is the hardest. T. Boone Pickens @boonepickens The first billion is a helluva lot harder RT @Drake: The first million is the hardest. Twitter, Inc.
  • 9. Drizzy @Drake The first million is the hardest. T. Boone Pickens @boonepickens The first billion is a helluva lot harder RT @Drake: The first million is the hardest. Drizzy @Drake @boonepickens just stunted on me heavy. Twitter, Inc.
  • 10. Labour Press Team @labourpress 1 Aug Send out a search party - @LibDemPress haven t tweeted since July 13th. Lib Dem Press Office @LibDemPress 1 Aug @labourpress Sorry, we ve been busy running the country. #Coalicious Labour Press Team @labourpress 1 Aug @LibDemPress yes, that s going well. Keep up the good work. Twitter, Inc.
  • 11. Twitter is the shortest distance between you and what interests you most Twitter, Inc.
  • 12. Twitter is the shortest distance between you and what interests you most Twitter, Inc.
  • 13. @ Twitter is the shortest distance between you and what interests you most Twitter, Inc.
  • 14. @ Twitter is the shortest distance between you # and what interests you most Twitter, Inc.
  • 17. Twitter moves brand messages further and faster Twitter, Inc.
  • 18. Twitter users engage 1-3% Twitter 11-15% with a Promoted Trend 0.07% Standard Display Twitter, Inc.
  • 19. Twitter users convert online campaign results 3x higher download rate (vs. industry average) 4x more earned downloads (via Promoted Tweets) 92% deemed heavy users (opened app 3+ times) Twitter, Inc.
  • 20. Twitter users convert offline campaign results 49% av. engagement rate +68% in-store check-in Twitter, Inc.
  • 21. Twitter users share What do Twitter users retweet? 57% 51% 48% 45% 45% 45% 42% 43% 39% charity live event video new product group buy sale fun comment photo freebies Twitter, Inc. source: Compete UK, 2012
  • 22. Paid media amplifies all actions NECTAR LG Twitter, Inc.
  • 23. Paid media amplifies all actions Twitter, Inc.
  • 24. Paid media amplifies all actions Twitter, Inc.
  • 25. 4x higher unique reach 2.5M LG 2.0M 1.5M 1.0M Nectar 0.5M days Twitter, Inc. Source: Twitter UK Internal, Q3 2012
  • 26. Walking the floor with customers Twitter, Inc.
  • 27. O2 rewrites crisis management Ashley Roberts @AshleyRoberts61 Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats? Twitter, Inc.
  • 28. O2 in the UK @O2 @AshleyRoberts61 She says no thanks. Twitter, Inc.
  • 29. From 155 to 13.5K new daily followers Twitter, Inc.
  • 30. Shifting brand perception 450k love network outage 350k anger 250k sadness happiness 150k 50k 9 Jul 2012 10 Jul 2012 11 Jul 2012 12 Jul 2012 Twitter, Inc.
  • 31. Tunde @Tunde24_7 @O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat Twitter, Inc.
  • 32. O2 in the UK @O2 @Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat? Twitter, Inc.
  • 38. Powered by Tweets Twitter, Inc.
  • 43. Twitter is the shortest distance between you and what interests you most Twitter, Inc.
  • 44. MOVE PEOPLE D R I V E C A M PA I G N S F U RT H E R & FA S T E R WITH TWITTER @DaraNasr Twitter, Inc.