Inbound Marketing Map - Social Fresh Portland Mike Volpe
•Download as PPTX, PDF•
14 likes•2,933 views
Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to Inbound Marketing Map - Social Fresh Portland Mike Volpe
Similar to Inbound Marketing Map - Social Fresh Portland Mike Volpe (20)
More from HubSpot
More from HubSpot (20)
Recently uploaded
Recently uploaded (20)
Inbound Marketing Map - Social Fresh Portland Mike Volpe
- 1. @mvolpe Mapping Inbound Marketing:Combine Blogging, Social Media and SEO for Results Social Fresh - Portland, OR - March 29, 2010 Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
- 2. @mvolpe What’s the Next Hairstyle? Flickr: davecobb Flickr: nopiedra Social Media SEO Flickr: Sachaverelle Blogging
- 3. This Ain’t No Haircut! @mvolpe Wikipedia Wikipedia
- 4. Flickr: WanderingtheWorld Navigating a Complex Landscape @mvolpe
- 5. Marketing is Changing @mvolpe 1950 - 2000 2000 - 2050
- 7. Outbound Marketing is Harder @mvolpe 800-555-1234 Annoying Salesperson
- 8. The Good News… @mvolpe Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
- 9. @mvolpe The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
- 10. @mvolpe “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
- 11. @mvolpe “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
- 12. Budget vs. Brains @mvolpe Flickr: Refracted Moments Flickr: Gaetoan Lee
- 13. @mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
- 14. @mvolpe Questions to ask yourself...
- 15. @mvolpe Am I regularly creating new share-worthy content?
- 16. @mvolpe Am I promoting my content in social media conversations?
- 17. @mvolpe Am I optimizing my content for search and social media?
- 18. @mvolpe Am I converting as many visitors into leads and sales as I can?
- 19. @mvolpe Stop thinking like a marketer or advertiser.
- 20. @mvolpe Start thinking like a publisher and socializer.
- 21. Inbound Marketing Map @mvolpe SEO Social Media Conversions Blog Flickr: WanderingtheWorld
- 22. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 23. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 24. Publish Everything @mvolpe Blog Podcast Videos Photos Presentations eBooks News Releases
- 26. Create Great Content by Blogging @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 27. Blogging Attracts More Links @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 28. Blogging Attracts More Visitors @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 29. @mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
- 30. @mvolpe Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
- 31. @mvolpe More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
- 32. Inbound Marketing Workshop @mvolpe Create Optimize Promote Convert
- 33. SEO Tips from Website Grader @mvolpe Lessons from 2,115,631 websites
- 34. @mvolpe What drives SEO rank? HubSpot.com/cartoons
- 35. SEO = Context and Authority @mvolpe Ranking Algorithm:f(n): Context + Authority
- 36. Keywords & The Prosthodontist @mvolpe Image: http://www.thehumorousimage.com/
- 38. Clean URL
- 39. Headers & Content
- 41. @mvolpe More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com
- 42. Where is Search Going? @mvolpe
- 43. Where is Search Going?
- 44. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 45. It’s NOT About You… Ever @mvolpe HubSpot.com/cartoons
- 46. Target Content to Your Personas @mvolpe Kadient photo by: David Meerman Scott
- 47. Content Makes You Interesting @mvolpe
- 48. @mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
- 49. Make Sharing Easy @mvolpe
- 53. New market data
- 56. Inbound Marketing @mvolpe Create Optimize Promote Convert
- 57. @mvolpe Never let website visitors guess what to do next.
- 58. Conversion Tips @mvolpe Offer + Call to Action Landing Page
- 60. Visual design of CTA
- 61. Text on CTA
- 62. Placement of CTA
- 63. Test & experimentOffer + Call to Action
- 64. Offer – WIIFM? @mvolpe
- 65. Offer – WIIFM? @mvolpe
- 66. No Call to Action @mvolpe
- 67. Good Homepage Call to Action @mvolpe
- 68. @mvolpe Offer and Calls to Action Tips Offers need to have value Use CTAs everywhere Test to find the best CTA / offer Offer, colors, text, size, place Make the next step obvious and easy
- 70. Simple & clear
- 71. Short forms
- 72. Test & experimentLanding Page
- 74. Don’t Ask for Sensitive Info @mvolpe
- 75. Keep It Short @mvolpe 53% Conversion 32% Conversion
- 76. Landing Page Tips Tell people what they will get Limit distractions (navigation / links) Keep it short and simple Test to find the best @mvolpe
- 77. Inbound Marketing Summary @mvolpe Convert
- 78. How to Put All the Pieces Together? d.j.k. on flickr
- 79. HubSpot Puts the Pieces Together
- 80. Suggested Next Steps Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com Additional Free Resources: www.HubSpot.com/marketing-hubs @mvolpe
- 81. Q & A Free Trial: www.HubSpot.com/free-trial These slides: www.MikeVolpe.com/sofresh Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Editor's Notes
- Leads