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Social Media ROI



Twitter.com/bhalligan
Marketers Doing Marketing
People Blocking Marketing




Can Spam Act Signed into Law
People Don’t Need Marketing
Tangible ROI -- Trending
Tangible ROI Tracking




      Distribution of October Referrals to HubSpot.com
Tangible ROI Tracking
   Visitors


    Prospects

        Leads

          Opps

              Cust
Intangible ROI – “Reach”
                                              7,000 Blog Subscribers
  90,000 Opt-In Emails




 500,000 Reports                Top 100            100,000 Reports
                             Marketing Blog



1,500 Members ProMarketers            13,000 Members ProMarketers




                                       11,000 Followers @Grader
        30,000 Reports                 1,200 Followers @HubSpot
Intangible ROI – “Brand”
Brand Mentions    Meme Mentions
(i.e HubSpot)    (i.e. Inbound Marketing)
Intangible ROI – Engagement
 30 sources / 4 people
 Fast conversations
 Prior To “Sales” call
Thank you………………..twitter.com/bhalligan

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