Proofreading Service Grows Organic Traffic by 480% with HubSpot
• Grew organic traffic by
480% in 1 year
• Increased leads to over
660 in 1 year
• Built a blog following of
over 340 subscribers
Inability to Capture Leads Successfully
Prior to starting with HubSpot, ProofreadNOW used to rely on referrals, direct mail
and Pay-Per-Click to attract new customers. Conni Eversull, the company’s sales and
marketing director, soon realized that this type of marketing was ineffective for their
“We needed to capture information about the people who were visiting our website,”
she said. “While we were paying for Pay-Per-Click ads, we weren’t capturing any
data,” Conni added.
Growing Contacts & Leads with Landing Pages
ProofreadNOW started using HubSpot to extract information about its target
Conni created custom landing pages, such as educational eBooks and whitepapers,
to attract readers and successfully collect lead information. “We can see who
becomes a prospect, who becomes a customer, and then I can better target my
marketing campaigns,” she said. This approach has helped ProofreadNOW to build
a core lead database. “I would rather have a smaller, more qualified list to market to
than some big broad list,” Conni added.
Closing the Loop with Lead Nurturing & Salesforce
ProofreadNOW uses HubSpot’s lead nurturing program and Salesforce integration
to close the loop and successfully capture leads. With HubSpot's closed loop
marketing, Conni can track leads from their arrival at the site to their conversion.
Such tools enable ProofreadNOW to determine its most efficient marketing
HubSpot's lead nurturing software also contributes to the increase in
ProofreadNOW’s sales conversions by enabling the company to set up automated
custom emails and follow-up with interested leads. Conni has found great value in
the opportunity to link her lead tracking data to Salesforce.com. While the
automated email campaigns engage leads over time, the Salesforce integration
enables Conni to provide immediate and personal responses as necessary.
Increased Leads to over 650 &
Grew Organic Traffic by 480% in 1 Year
In one year, the company managed to increase its organic visits by 480%—from 150
organic searches in May 2009 to 870 in May 2010. Similarly, ProofreadNOW has
attracted hundreds of leads throughout the year: in the past six months alone, the
site has drawn nearly 400 leads.
Developed Email Marketing
In October 2009, ProofreadNOW also developed its email marketing with HubSpot.
Since then, the company has grown this marketing channel to attract over 300 visits
from email marketing in May.
Expanded Blog Efforts &
Attracted over 340 Subscribers
ProofreadNOW’s blog has become another engagement source with now over 340
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