Why creating a start-up makes sense? TAIEX Moldova - June 2013

Pim de Bokx
Pim de BokxBusiness Incubator Ontwikkelaar, Kenniseconomie beleidsadviseur, Ontwerper ondernemersprogramma's
Creating Start-ups
and framing it in the incubator
Pim de Bokx
Chairman DIA – Dutch Incubation Association
Initiator of Pioneerz Partnership
Pim de Bokx
2
– Entrepreneur since my 20th
– Several companies and organisations founded
– Education in Landscape architecture and Business Science
– Started private BViT innovation network in 2000 with 2
partners and 1 VC, developing 6 incubators over time:
Delft, Rotterdam, The Hague, Amsterdam, Den Helder,
Noordwijk.
– Developer XLX game based entrepreneurship training.
– Chairman DIA (Dutch Incubation Association)
– Owner of Huygens-XC, Expertise Centre on
Entrepreneurship Development and Business Incubation.
– Founder Pioneerz Partnership to enable the
PioneersSociety: “managing the risk to dramatically
improve”
3
PIONEERZ
History of Incubation in NL
1948: Wholesale building Rotterdam
>> development business centers all over the country
(now more than 400)
1986: Business Technology Centre of University Twente
>> development of thematic incubators all over the
country like Twinning (ICT) and Biopartner.
2000: BViT founded to develop a network of incubators
2000: Newconomy (private incubator) goes IPO.
2004: Gorillapark bankrupt; last private incubator to go
bankrupt (except BViT incubators).
2006: New law on higher education and launch of government
programme to stimulate universities to develop
incubators.
4
Typology Dutch Incubation Industry 2012
3d generation / focus Nr. Remarks
Design/Creative 10
High-Tech 8
Aero&Space 2 Noordwijk, Noordoostpolder
Medic/Biotech/Life Science 8
Internet/IT/media 9
Sustainable/Cleantech 4
General/mix 10
TOTAL 51
Dutch Incubators Abroad 2 Silicon Valley, Hong Kong
Softlanding service 3 Noordwijk, Almere, Delft
Corporate 2 Philips, DSM
University Owned 18
5
(c) Pim de Bokx, Taipei, 15-11-2011 6
(c) Pim de Bokx, Taipei, 15-11-2011 7
Creating Start-ups
and framing it in the incubator
Entry Policy & Start Incubation
Attract Projects Capital Formation
Shout Human Capital
Scout Intellectual Capital
Screen Social Capital
Select Financial Capital
Attract & Match
Attract Projects
Shout
Scout
Screen
Select
Match Projects
Entry Policy
Incubation Support
Exit Policy
Resources
Business Incubation Program
• Entry Policy: objective, target group, target
Enterprise stage, target technology/discipline,
target sectors, target ROI, etc.
• Incubation support: Entrepreneurial BI-team,
cliënt or partner or development project? Focus
on Entrepreneurial Team development,
opportunity management/risk-management and
market exposure.
• Exit Policy: demand performance, create exit =
launch to ‘normal’ market, celebrate succes
• Resources: not unlimited, seeking efficiency,
shared facilities, price vs. value mismatch.
Attract
• Shout: communicate the entrepreneurial achievement,
communicate success, attract Iconic entrepreneurs to
the board
• Scout: entrepreneurship days, open day/events,
university education, guest colleges; get to know the
potential talent
• Screen: organize idea competitions, innovation
challenges, technology quests; to find potential
product concepts
• Select: best possible entrepreneurial initiatives which
fit your entry policy, incubation services, resources, exit
outlook.
Startup Creation
Capital Formation
Human Capital
Intellectual Capital
Social Capital
Financial Capital
Kick-off Incubation
Incubation Contract
Business Planning
Foundation Support
Settle-in Support
Kick-off Incubation
• Incubation Contract: purpose of the cooperation,
targets, rights & duties, pricing, valuations, use of
resources, invoicing, liability, secrecy (NDA)
• Business Planning & Monitoring: establish operational
plan, install monitoring and evaluation
• Foundation Support: support effective Capital
Formation (legal, financial, notary, IP, fiscal) don’t
forget to value Human Capital and Social Capital
• Settle-in Support: company registration, plug & play
office, house rules, introduction to incubatees,
mentors and network.
Capital Formation
• Human Capital: a startup’s most valuable
asset, mostly forgotten.
• Intellectual Capital: Patents, Technology
license, copyright, brands
• Social Capital: suppliers, family & friends,
launching customers, crucial partners
• Financial Capital: founders equity, family debt,
suppliers credit, customer pre-payments,
subsidies/grants
Creating Start-ups
and framing it in the incubator
Measuring Incubation Performance
Measuring Incubation
Performance
• Measuring is learning NOT knowing
• Selecting is valuing
• Sharing is multiplying
• Demanding progress is learning success
• Towards ‘investment readiness’
• Prerequisite for Quality Management
• Eminent to create and keep support from
various stakeholders
Enterprise Development Model
18
ORIENTATIE PERCEPTIE CONCEPTIE INCUBATIE INTRODUCTIE PROMOTIE EXPLOITATIE INNOVATIE
Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling
VAKmanschap Techniek Toepassing Product Markt Organisatie Financien Vernieuwing
observatie idee concept/principe plan+prototype
EXIT -2 EXIT -1
EXIT 0 EXIT 1 introductie EXIT 2 groei EXIT 3 EXIT 4 EXIT 5
Productieklaar Product marktontwikkeling diversificatie volwassen vernieuwing
break-even marktacceptatie
Business Concept Business Startup PlanProductontwikkelplan Marketingplanning
ONDERNEMEN PROJECT START GROEI
ondernemer draagt
zorg voor de
marktontwikkeling
maar laat de verdere
commercie over aan
…
ondernemer bouwt
een marktgerichte
onderneming op en
verkoopt die.
ondernemer bouwt
een rendabel bedrijf
op en verkoop (een
deel) van het bedrijf.
ondernemer splitst
zijn bedrijf, (ver-
)koopt delen,
investeert in
vernieuwing
student rond af met
het idee dat
zelfstandig
ondernemerschap
wel/niet iets is voor
hem/haar.
onderzoeker rond af
met de conclusie dat
er wel/niet
toepassingsmogelijk
heden zijn.
pre-starter rond af
met een plan waarin
de zakelijke potentie
van het te
ontwikkelen product
blijkt.
starter ontwikkeld
product en laat de
marktintroductie over
aan anderen.
marktintroductie
begeleiden,
markttoegang
helpen,
productieproces
opzetten
organisatie helpen
opbouwen, leren
managen,
marktexposure
vergroten
selecteren pmc's
met grootste
exposure/rendement
ratio en
cashgenerators
vernieuwen
cashgenerators,
zoeken nieuwe
sterren, afbouwen
slecht renderende
zaken
training &
assessment mensen
research & evaluatie
ideeen om nieuwe
technieken/processe
n toe te passen
teambuilding&kanse
n assess.
Resources vinden
prototyping
productdevelopment,
projectmanagement,
testomgeving
product en
commercialisatie-
plan worden
getoetsd op kwaliteit
en financierbaarheid
na een succesvolle
marktintroductie en
een goed
financierbaar
organisatieplan …
na het verwerven van
substantieel
marktaandeel een
behoorlijke marge …
na het realiseren van
een behoorlijk
rendement en het in
beeld krijgen van de
levenscyli …
student wordt
geworven via
voorlichting,
curriculum en
activiteiten.
onderzoeker wordt
bewust gemaakt van
de mogelijkheden
van
ondernemerschap.
persoon en concept
worden getoetsd op
commerciele
potentie/ ond skills
persoon, plan,
prototype toets
risico's en
kwaliteiten, eerste
klant/investeerder
incubator
Innovation factory
Thank You
Ing. P.M. (Pim) de Bokx BSc.
CPO of Pioneerz Partnership
+31(0)654 247 268
+31(88)2848600
pim@pioneerz.com
www.pioneerz.com
http://nl.linkedin.com/in/pimdebokx
Partnerships
• DIA (Dutch Incubation Association),
• EBN/Quality Auditor EBN
• ESA Business Incubation Centres
• GNBI (Global Network of Business Incubation)
1 of 19

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Why creating a start-up makes sense? TAIEX Moldova - June 2013

  • 1. Creating Start-ups and framing it in the incubator Pim de Bokx Chairman DIA – Dutch Incubation Association Initiator of Pioneerz Partnership
  • 2. Pim de Bokx 2 – Entrepreneur since my 20th – Several companies and organisations founded – Education in Landscape architecture and Business Science – Started private BViT innovation network in 2000 with 2 partners and 1 VC, developing 6 incubators over time: Delft, Rotterdam, The Hague, Amsterdam, Den Helder, Noordwijk. – Developer XLX game based entrepreneurship training. – Chairman DIA (Dutch Incubation Association) – Owner of Huygens-XC, Expertise Centre on Entrepreneurship Development and Business Incubation. – Founder Pioneerz Partnership to enable the PioneersSociety: “managing the risk to dramatically improve”
  • 4. History of Incubation in NL 1948: Wholesale building Rotterdam >> development business centers all over the country (now more than 400) 1986: Business Technology Centre of University Twente >> development of thematic incubators all over the country like Twinning (ICT) and Biopartner. 2000: BViT founded to develop a network of incubators 2000: Newconomy (private incubator) goes IPO. 2004: Gorillapark bankrupt; last private incubator to go bankrupt (except BViT incubators). 2006: New law on higher education and launch of government programme to stimulate universities to develop incubators. 4
  • 5. Typology Dutch Incubation Industry 2012 3d generation / focus Nr. Remarks Design/Creative 10 High-Tech 8 Aero&Space 2 Noordwijk, Noordoostpolder Medic/Biotech/Life Science 8 Internet/IT/media 9 Sustainable/Cleantech 4 General/mix 10 TOTAL 51 Dutch Incubators Abroad 2 Silicon Valley, Hong Kong Softlanding service 3 Noordwijk, Almere, Delft Corporate 2 Philips, DSM University Owned 18 5
  • 6. (c) Pim de Bokx, Taipei, 15-11-2011 6
  • 7. (c) Pim de Bokx, Taipei, 15-11-2011 7
  • 8. Creating Start-ups and framing it in the incubator
  • 9. Entry Policy & Start Incubation Attract Projects Capital Formation Shout Human Capital Scout Intellectual Capital Screen Social Capital Select Financial Capital
  • 10. Attract & Match Attract Projects Shout Scout Screen Select Match Projects Entry Policy Incubation Support Exit Policy Resources
  • 11. Business Incubation Program • Entry Policy: objective, target group, target Enterprise stage, target technology/discipline, target sectors, target ROI, etc. • Incubation support: Entrepreneurial BI-team, cliënt or partner or development project? Focus on Entrepreneurial Team development, opportunity management/risk-management and market exposure. • Exit Policy: demand performance, create exit = launch to ‘normal’ market, celebrate succes • Resources: not unlimited, seeking efficiency, shared facilities, price vs. value mismatch.
  • 12. Attract • Shout: communicate the entrepreneurial achievement, communicate success, attract Iconic entrepreneurs to the board • Scout: entrepreneurship days, open day/events, university education, guest colleges; get to know the potential talent • Screen: organize idea competitions, innovation challenges, technology quests; to find potential product concepts • Select: best possible entrepreneurial initiatives which fit your entry policy, incubation services, resources, exit outlook.
  • 13. Startup Creation Capital Formation Human Capital Intellectual Capital Social Capital Financial Capital Kick-off Incubation Incubation Contract Business Planning Foundation Support Settle-in Support
  • 14. Kick-off Incubation • Incubation Contract: purpose of the cooperation, targets, rights & duties, pricing, valuations, use of resources, invoicing, liability, secrecy (NDA) • Business Planning & Monitoring: establish operational plan, install monitoring and evaluation • Foundation Support: support effective Capital Formation (legal, financial, notary, IP, fiscal) don’t forget to value Human Capital and Social Capital • Settle-in Support: company registration, plug & play office, house rules, introduction to incubatees, mentors and network.
  • 15. Capital Formation • Human Capital: a startup’s most valuable asset, mostly forgotten. • Intellectual Capital: Patents, Technology license, copyright, brands • Social Capital: suppliers, family & friends, launching customers, crucial partners • Financial Capital: founders equity, family debt, suppliers credit, customer pre-payments, subsidies/grants
  • 16. Creating Start-ups and framing it in the incubator Measuring Incubation Performance
  • 17. Measuring Incubation Performance • Measuring is learning NOT knowing • Selecting is valuing • Sharing is multiplying • Demanding progress is learning success • Towards ‘investment readiness’ • Prerequisite for Quality Management • Eminent to create and keep support from various stakeholders
  • 18. Enterprise Development Model 18 ORIENTATIE PERCEPTIE CONCEPTIE INCUBATIE INTRODUCTIE PROMOTIE EXPLOITATIE INNOVATIE Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling Ontwikkeling VAKmanschap Techniek Toepassing Product Markt Organisatie Financien Vernieuwing observatie idee concept/principe plan+prototype EXIT -2 EXIT -1 EXIT 0 EXIT 1 introductie EXIT 2 groei EXIT 3 EXIT 4 EXIT 5 Productieklaar Product marktontwikkeling diversificatie volwassen vernieuwing break-even marktacceptatie Business Concept Business Startup PlanProductontwikkelplan Marketingplanning ONDERNEMEN PROJECT START GROEI ondernemer draagt zorg voor de marktontwikkeling maar laat de verdere commercie over aan … ondernemer bouwt een marktgerichte onderneming op en verkoopt die. ondernemer bouwt een rendabel bedrijf op en verkoop (een deel) van het bedrijf. ondernemer splitst zijn bedrijf, (ver- )koopt delen, investeert in vernieuwing student rond af met het idee dat zelfstandig ondernemerschap wel/niet iets is voor hem/haar. onderzoeker rond af met de conclusie dat er wel/niet toepassingsmogelijk heden zijn. pre-starter rond af met een plan waarin de zakelijke potentie van het te ontwikkelen product blijkt. starter ontwikkeld product en laat de marktintroductie over aan anderen. marktintroductie begeleiden, markttoegang helpen, productieproces opzetten organisatie helpen opbouwen, leren managen, marktexposure vergroten selecteren pmc's met grootste exposure/rendement ratio en cashgenerators vernieuwen cashgenerators, zoeken nieuwe sterren, afbouwen slecht renderende zaken training & assessment mensen research & evaluatie ideeen om nieuwe technieken/processe n toe te passen teambuilding&kanse n assess. Resources vinden prototyping productdevelopment, projectmanagement, testomgeving product en commercialisatie- plan worden getoetsd op kwaliteit en financierbaarheid na een succesvolle marktintroductie en een goed financierbaar organisatieplan … na het verwerven van substantieel marktaandeel een behoorlijke marge … na het realiseren van een behoorlijk rendement en het in beeld krijgen van de levenscyli … student wordt geworven via voorlichting, curriculum en activiteiten. onderzoeker wordt bewust gemaakt van de mogelijkheden van ondernemerschap. persoon en concept worden getoetsd op commerciele potentie/ ond skills persoon, plan, prototype toets risico's en kwaliteiten, eerste klant/investeerder incubator Innovation factory
  • 19. Thank You Ing. P.M. (Pim) de Bokx BSc. CPO of Pioneerz Partnership +31(0)654 247 268 +31(88)2848600 pim@pioneerz.com www.pioneerz.com http://nl.linkedin.com/in/pimdebokx Partnerships • DIA (Dutch Incubation Association), • EBN/Quality Auditor EBN • ESA Business Incubation Centres • GNBI (Global Network of Business Incubation)

Editor's Notes

  1. Purpose: why are we BI’s doing what we are doing? This is why I’m doing this…. As an entrepreneur