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Inbound Marketing Overview

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Inbound Marketing Overview

  1. 1. Inbound Marketing Overview
  2. 2. More Traffic Analyze & More Leads Optimize (Prospects) More Customers A metrics-based approach for real marketing ROI!
  3. 3. More Traffic Blog Blog To Attract Visitors & Leads. Social Use Social Media to Promote Offers and Blog Posts More Leads Offer Targeted Offers Generate Leads, Prospects & Customers. LP + Landing Page & Call To Actions Promote the Offer. CTA More Customers LN Automated Emails Guarantee Follow Up with Contacts. Email Email Blasts Advertises Offer to Existing Contacts. Measure & Analyze Analyze Analytics Measure, Analyze and Improve Each Campaign Element.
  4. 4. Step By Step Guide To Inbound Marketing Campaigns Offer LP + Analyze CTA Social LN Blog Email
  5. 5. VISUALIZE AN OFFER TO GIVE YOUR LEADS, PROSPECTS OR CUSTOMERS
  6. 6. Understand The Lead Conversion Path
  7. 7. Create a Landing Page To Advertise Offer LP
  8. 8. Create a Call To Action That Links to Landing Page CTA
  9. 9. Create Lead Nurturing Emails that Automatically Follow Up with Leads LN
  10. 10. Create an Email Marketing Offer to Existing Contacts Email
  11. 11. Publish a Series of Blog Articles On the Topic of The Offer Blog
  12. 12. Promote Landing Page and Blog Articles on Social Media Social
  13. 13. We Measure Everything! Analysis & Measurement Analyze
  14. 14. Measure Each Campaign Element Landing Pages Email Blasts • Conversion Rate = • Opens = • Total Submissions = • Open Rate = • New Leads = • Click Through Rate = • Customers = • Reconversions = • Customers = Call to Action Buttons • Views to Clicks Rate = Blog Posts • Clicks to Submissions Rate = • Page Views = • Views to Submissions Rate = • Inbound Links = • Leads = Lead Nurturing Emails • Customers = • Opens = • Open Rate = Social Media Posts • Click Through Rate = • Clicks = • Reconversions = • Shares / Retweets = • Customers = • Leads = • Customers = Analyze
  15. 15. Maximize Your Inbound Marketing for Measurable ROI More Traffic Blog Blog Articles Attract Organic and Social Media Traffic. Social Social Media Scheduling Promotes Offer and Blog Articles. More Leads Offer Targeted Offers Generate Leads, Prospects & Customers. Offer LP + Landing Page & Call To Actions Promote the Offer. LP + CTA Analyze CTA More Customers LN Automated Emails Guarantee Follow Up with Contacts. Social LN Email Email Blasts Advertises Offer to Existing Contacts. Blog Email Measure & Analyze Analyze Analytics Measure, Analyze and Improve Each Campaign Element.
  16. 16. “I can’t believe you can do all this and produce such outstanding results for less than the cost of a single employee!” Sigma Web Marketing Prescott Valley, AZ 480.359.5501 www.SigmaWebMarketing.com A Hubspot Partner Agency

Editor's Notes

  • http://www.istockphoto.com/stock-photo-19097347-good-idea.php?st=f9fc43bhttp://help.hubspot.com/articles/Tutorial/create-an-offer
  • This is what a Landing Page Looks like.

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