Inbound Marketing Overview

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The overview and activities of inbound marketing. More at http://sigmawebmarketing.com

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Inbound Marketing Overview

  1. 1. Inbound Marketing Overview
  2. 2. More Traffic Analyze & More Leads Optimize (Prospects) More CustomersA metrics-based approach for real marketing ROI!
  3. 3. More TrafficBlog Blog To Attract Visitors & Leads.Social Use Social Media to Promote Offers and Blog Posts More Leads Offer Targeted Offers Generate Leads, Prospects & Customers. LP + Landing Page & Call To Actions Promote the Offer. CTA More Customers LN Automated Emails Guarantee Follow Up with Contacts. Email Email Blasts Advertises Offer to Existing Contacts. Measure & Analyze Analyze Analytics Measure, Analyze and Improve Each Campaign Element.
  4. 4. Step By Step Guide ToInbound Marketing Campaigns Offer LP + Analyze CTA Social LN Blog Email
  5. 5. VISUALIZE AN OFFER TO GIVE YOURLEADS, PROSPECTSOR CUSTOMERS
  6. 6. Understand The Lead Conversion Path
  7. 7. Create a Landing Page To Advertise Offer LP
  8. 8. Create a Call To Action That Links to Landing Page CTA
  9. 9. Create Lead Nurturing Emails thatAutomatically Follow Up with Leads LN
  10. 10. Create an Email Marketing Offer to Existing Contacts Email
  11. 11. Publish a Series of Blog Articles On the Topic of The Offer Blog
  12. 12. Promote Landing Page and Blog Articles on Social Media Social
  13. 13. We Measure Everything!Analysis & Measurement Analyze
  14. 14. Measure Each Campaign ElementLanding Pages Email Blasts• Conversion Rate = • Opens =• Total Submissions = • Open Rate =• New Leads = • Click Through Rate =• Customers = • Reconversions = • Customers =Call to Action Buttons• Views to Clicks Rate = Blog Posts• Clicks to Submissions Rate = • Page Views =• Views to Submissions Rate = • Inbound Links = • Leads =Lead Nurturing Emails • Customers =• Opens =• Open Rate = Social Media Posts• Click Through Rate = • Clicks =• Reconversions = • Shares / Retweets =• Customers = • Leads = • Customers = Analyze
  15. 15. Maximize Your Inbound Marketing for Measurable ROI More TrafficBlog Blog Articles Attract Organic and Social Media Traffic.Social Social Media Scheduling Promotes Offer and Blog Articles. More LeadsOffer Targeted Offers Generate Leads, Prospects & Customers. Offer LP + Landing Page & Call To Actions Promote the Offer. LP + CTA Analyze CTA More Customers LN Automated Emails Guarantee Follow Up with Contacts. Social LNEmail Email Blasts Advertises Offer to Existing Contacts. Blog Email Measure & AnalyzeAnalyze Analytics Measure, Analyze and Improve Each Campaign Element.
  16. 16. “I can’t believe you can do all this andproduce such outstanding results for less than the cost of a single employee!”Sigma Web MarketingPrescott Valley, AZ480.359.5501www.SigmaWebMarketing.com A Hubspot Partner Agency

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