Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010
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Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit gratis en zeer leerzame B2B marketing webinar op dinsdag 14 december.Tijdens dit webinar werkt spotONvision samen met Mike Volpe, VP Marketing bij Hubspot. In dit B2B marketing webinar leer je in 1 uur (van 3 tot 4 pm) alles over: Hoe je social media kunt integreren in je content marketing strategie Hoe inbound marketing werkt en je de omzet verhoogt met 500% Hoe Hubspot het voor elkaar kreeg om zo succesvol te zijn Tips en trucs voor social media succes
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Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010
- 1. Mike Volpe (@mvolpe)VP of MarketingHubSpot Integrating Social Media into a Successful Marketing Plan B2B Marketing forum Webinar
- 2. B2B Marketing Forum 2011
- 3. Questions/Feedback Please use the GotoMeeting Question panel: Please use #b2bnlhastag Follow us: @b2bmktforum
- 4. Marketing is Changing 1950 - 2000 2000 - 2050
- 6. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
- 7. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
- 8. Social Media is One Piece
- 9. Commit to the new Strategy.
- 10. Don’t dip your toe in the water.
- 11. Jump in ALL THE WAY.
- 13. Content / SEO + Social Media
- 14. SEO from 2000 to 2011 Ranking Algorithm:f(n): Context + Authority
- 15. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 16. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 17. Content Makes You Interesting
- 18. Blogging Attracts More Visitors
- 19. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh Blogging Drives Social Success
- 20. Where is Search Going?
- 21. Coming to SEO: Likes = Links = =
- 22. SEO in 2011 and Beyond Ranking Algorithm:f(n): Context + Authority + Social Graph
- 23. NEW:Facebook = The Web
- 24. Practical Tips Use www.WebsiteGrader.com Start a blog about your industry Post blog content to social media Put social buttons on your content
- 25. Lead Generation + Social Media
- 26. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
- 27. Evolution of the Database
- 28. Practical Tips Use social media for lead generation Build your social media database Use social media intelligence on your leads Teach your sales team
- 29. Branding + Social Media
- 30. A Brand is What People Say It Is Flickr: chelmsfordpubliclibrary
- 31. Brand Building 1.0 Buy ads on TV & in print Come up with creative Buy more advertising Hire an agency Your brand comes out, wrapped in plastic Flickr: jamesjyu
- 32. Branding Assembly Line Flickr: Rickydavid
- 33. Brand Building 2.0 Cultivate Cultivate Cultivate Cultivate Cultivate Watch your brand grow Flickr: swisscan
- 34. Cultivated Branding Flickr: swisscan
- 36. Promote All Feedback http://www.microsoft.com/windows/social/
- 37. Promote All Feedback www.ShowUsYourPizza.com
- 38. Respond to Product Questions
- 39. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120
- 40. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120
- 41. Fans Need Clubhouses Inbound Marketers – 49,000 ppl Inbound Marketing University Alumni – 1,400 ppl Inbound Marketing Certified – 800 ppl Inbound Marketing University : www.InboundMarketing.com/University
- 42. Practical Tips Track your brand & competitors Google Alerts, Twitter Search http://Alerts.Grader.com Look in the mirror, be honest Respond and get personal
- 43. Research + Social Media
- 44. 50 Million Tweets Per Day
- 47. Google Alerts
- 48. Technorati.com
- 49. Industry Blogs
- 51. LinkedIn Answers
- 52. Facebook Friends
- 54. Advice for the road ahead…
- 55. Stop thinking like a marketer or advertiser.
- 56. Start thinking like a publisher and socializer.
- 57. Thank You & Questions www.b2bmarketingforum.nl @b2bmktforum Mike Volpe (@mvolpe)VP of MarketingHubSpot