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HubSpot All-in-one Marketing Software + Follow Processing...

How to Master B2B Social Media Marketing

by HubSpot All-in-one Marketing Software on Jan 24, 2012

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  • lily0706 Lily Liu Welcome to__militarylover.c o m__A place to meet military singles and admirers in the world!You can find friendship, love, romance, marriage or even more.Sign up is totally free,It's the best time to join now,have a try,you will love it. 3 months ago Reply
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  • bob_hatcher Bob Hatcher '60% of the sales cycle is over before a buyer talks to your salesperson.'

    BULL!!! There is no such thing as the 'sales process'. There is only a 'customer buying process' and until the selling and marketing organization understand that the better off we'll be.

    We may be, and I mean MAY BE able to slow down or accelerate the buying process, or to have the buyer revisit some of their steps, but it's highly unlikely that any buyer will want to follow someone's 'selling process'.     3 months ago Reply
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  • gojiberryman I Snow , Self employed, Internet marketing at My home office Social media is by far one of the most powerful ways to generate an income online for sure. I found this out from www.freedom-agency-online.com 3 months ago Reply
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  • bimpress BIMPRESS at BIMPRESS After going through this presentation I like the topic, let sales on social media be 'inbound marketing'. 3 months ago Reply
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  • bimpress BIMPRESS at BIMPRESS After going through this presentation I like the topic, let sales on social media be 'inbound marketing'. 3 months ago Reply
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  • bimpress BIMPRESS at BIMPRESS After going through this presentation I like the topic, let sales on social media be 'inbound marketing'. 3 months ago Reply
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  • AlexCwiklinski Aleksander Cwiklinski , IT Professional After going through this presentation I find there is the best time for (inbound)marketers. If we use social media for B2B we can benefit form effective ROI – formula: (Total Lifetime Value – Cost of Customer Acquisition)/ Cost of Customer Acquisition. We should continue to use old way marketing and combine it with inbound. We should remember that social media links are alive relatively short – (in this example: only 3 hours).
    Social media is a channel for leads that marketers should convert to sales and customer loyalty.

    In the example of landing of ClearRisk (page 38) I would change “Submit” the button to “Get your ebook”. This would sound more attractive.

    Do you agree?     4 months ago Reply
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  • janistan39 Clint Wilson , Experienced Software Executive at Cazoomi @gyitsakalakis Good point and our teams have lots of data points backing that statement up for sure.

    ~Clint
    @cazoomi     4 months ago Reply
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  • sarahsturtevant Sarah Sturtevant / Integrated Website Solutions Inc. at Sarah Sturtevant / Integrated Website Solutions Inc. Excellent presentation. It is critical to be able to tie social media efforts to results and you do a nice job of showing how to measure ROI with math even I could follow!:) 4 months ago Reply
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  • gyitsakalakis Gyi Tsakalakis , Owner at AttorneySync '60% of the sales cycle is over before a buyer talks to your salesperson.'

    Yep. And if that 60% has gone poorly, even if salesperson does a nice job with 40% and wins 'em, I'm willing to bet 9/10 of those clients aren't going to be 'good clients.'     4 months ago Reply
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How to Master B2B Social Media Marketing — Presentation Transcript