1. The NEW Marketing Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

3. Buy advertising and convince the media to write about you

5. Consumers are interrupted with marketing messages focused on selling them something

6. New Marketing (post web)

7. Become a publisher by creating and sharing great content

9. Consumers are presented with great content that helps solve their problems

11. The argument for great content The first place most people turn to solve a problem is the search engine community

12. Direct Mail? TV? Print Ads? tradeshows ?

14. The argument for great content Social networks feast on great content People love to share cool, unique and helpful stuff with their friends – the best of which goes “viral”

20. It’s not about YOU…It’s about THEM content that provides solutions AND THAT’S EASY TO FIND

55. Remember this press release?

72. The NEW Marketing Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1