1.
KEY TAKEAWAYS FROM THE 20
DUBLIN WEB SUMMIT

2.
When 20,000 of your closest friends get together in
Dublin, too much greatness ensues to not share.
!
At this year's Web Summit, leaders from across marketing,
tech, startups, and more shared some of their greatest
insights…

3.
When 20,000 of your closest friends get together in
Dublin, too much greatness ensues to not share.
!
At this year's Web Summit, leaders from across marketing,
tech, startups, and more shared some of their greatest
insights…
Here are some of the best.

4.
Tanya Cordrey, The Guardian
@tcordrey
“
Success has moved
to having
quality content
and a
truly great brand.
”

5.
“There’s a whole new set of
skills that journalists and
editors need, but at their
core, they need to know
how to report well and how
to tell really good stories.”
Emily Steel, NY Times
@emilysteel

6.
“Banner ads don’t get people excited.
People love video
because it’s an
emotive experience.”
Norm Johnston, Mindshare
@NTjohnston

7.
“Deal with disruption by
being
the
disruptor.”
Andy Markowitz, GE
@AndyMarkowitz

8.
“Lead by example.
Andy Markowitz, GE
@Andymarkowitz
Beth Comstock (CMO of GE)
does all the things she wants
her people to do:
She blogs, she tweets.”

9.
“Be prepared to fail
Geoff Smith, VivaKi
@GeoffSmithAOD
but also be prepared to learn a lot.”

10.
data fuels creativity.”
Perry Valkenburg, TBWA
@PerryTBWA
“In the end,

11.
“Data, really, is just people in disguise.”
Chris Clarke, DigitasLbi UK
@albionics

12.
“Life is too short
for bad software.”
Lew Cirne, New Relic
@sweetlew

13.
“Brands today need to realize that it’s not just
about a banner ad,
it’s about content as a conversation starter.”
Jimmy Maymann, Huffington Post
@maymann

14.
“Content is not about being
controversial, it’s about being
relevant and articulate.”
Jimmy Maymann, Huffington Post
@maymann

15.
“Creating content is
marketing for people,
not at them.”
Rob Newlan, Facebook
@robnewlan

16.
“Shoestring budgets
force you to
make it work.”
Henry Blodget, Business Insider
@hblodget

17.
User experience is like fairy dust.
Sprinkle it on everything.
Cillian Kieran, CKSK
@cillian

18.
One of the key triggers, statistically, for
shareability is emotional intensity.
Sarah Wood, Unruly
@sarahfwood

19.
“We have a great sense of purpose as a company,
and it’s really about building technology and tools
that help make a difference in people’s lives.”
Lorraine Twohill, Google

20.
“The primary indicator of success is
clarity in purpose, plan, and
responsibility.”
Justin Rosenstein, Asana
@rosenstein

21.
“Today, the web is about people linking to web
pages and people linking to other people.
We have a curated web, a social web.”
Mike McCue, Flipboard
@mmccue

22.
“Brands need to become
media companies to be great
on social.
They have to produce their
own content.”
Jan Rezab, SocialBakers
@janrezab

23.
"Amazing people need
a purpose beyond profits."
Dharmesh Shah, HubSpot
@Dharmesh

24.
Whether you were one of the 20,000 people in Dublin, tuned
in to the live stream, or missed the Web Summit entirely, the
conference was chock full of marketers, business leaders, and
entrepreneurs, all with great insights to inform your business.
!
Whether you want to grow your company, revitalize your
creativity, or just get some inspiration to push you in the right
direction, these speaker quotes are a great start…

25.
As they say in Dublin, sláinte!