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KEY TAKEAWAYS FROM THE 20 
DUBLIN WEB SUMMIT
When 20,000 of your closest friends get together in 
Dublin, too much greatness ensues to not share. 
! 
At this year's Web Summit, leaders from across marketing, 
tech, startups, and more shared some of their greatest 
insights…
When 20,000 of your closest friends get together in 
Dublin, too much greatness ensues to not share. 
! 
At this year's Web Summit, leaders from across marketing, 
tech, startups, and more shared some of their greatest 
insights… 
Here are some of the best.
Tanya Cordrey, The Guardian 
@tcordrey 
“ 
Success has moved 
to having 
quality content 
and a 
truly great brand. 
”
“There’s a whole new set of 
skills that journalists and 
editors need, but at their 
core, they need to know 
how to report well and how 
to tell really good stories.” 
Emily Steel, NY Times 
@emilysteel
“Banner ads don’t get people excited. 
People love video 
because it’s an 
emotive experience.” 
Norm Johnston, Mindshare 
@NTjohnston
“Deal with disruption by 
being 
the 
disruptor.” 
Andy Markowitz, GE 
@AndyMarkowitz
“Lead by example. 
Andy Markowitz, GE 
@Andymarkowitz 
Beth Comstock (CMO of GE) 
does all the things she wants 
her people to do: 
She blogs, she tweets.”
“Be prepared to fail 
Geoff Smith, VivaKi 
@GeoffSmithAOD 
but also be prepared to learn a lot.”
data fuels creativity.” 
Perry Valkenburg, TBWA 
@PerryTBWA 
“In the end,
“Data, really, is just people in disguise.” 
Chris Clarke, DigitasLbi UK 
@albionics
“Life is too short 
for bad software.” 
Lew Cirne, New Relic 
@sweetlew
“Brands today need to realize that it’s not just 
about a banner ad, 
it’s about content as a conversation starter.” 
Jimmy Maymann, Huffington Post 
@maymann
“Content is not about being 
controversial, it’s about being 
relevant and articulate.” 
Jimmy Maymann, Huffington Post 
@maymann
“Creating content is 
marketing for people, 
not at them.” 
Rob Newlan, Facebook 
@robnewlan
“Shoestring budgets 
force you to 
make it work.” 
Henry Blodget, Business Insider 
@hblodget
User experience is like fairy dust. 
Sprinkle it on everything. 
Cillian Kieran, CKSK 
@cillian
One of the key triggers, statistically, for 
shareability is emotional intensity. 
Sarah Wood, Unruly 
@sarahfwood
“We have a great sense of purpose as a company, 
and it’s really about building technology and tools 
that help make a difference in people’s lives.” 
Lorraine Twohill, Google
“The primary indicator of success is 
clarity in purpose, plan, and 
responsibility.” 
Justin Rosenstein, Asana 
@rosenstein
“Today, the web is about people linking to web 
pages and people linking to other people. 
We have a curated web, a social web.” 
Mike McCue, Flipboard 
@mmccue
“Brands need to become 
media companies to be great 
on social. 
They have to produce their 
own content.” 
Jan Rezab, SocialBakers 
@janrezab
"Amazing people need 
a purpose beyond profits." 
Dharmesh Shah, HubSpot 
@Dharmesh
Whether you were one of the 20,000 people in Dublin, tuned 
in to the live stream, or missed the Web Summit entirely, the 
conference was chock full of marketers, business leaders, and 
entrepreneurs, all with great insights to inform your business. 
! 
Whether you want to grow your company, revitalize your 
creativity, or just get some inspiration to push you in the right 
direction, these speaker quotes are a great start…
As they say in Dublin, sláinte!

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20 Key Takeaways From the Dublin Web Summit

  • 1. KEY TAKEAWAYS FROM THE 20 DUBLIN WEB SUMMIT
  • 2. When 20,000 of your closest friends get together in Dublin, too much greatness ensues to not share. ! At this year's Web Summit, leaders from across marketing, tech, startups, and more shared some of their greatest insights…
  • 3. When 20,000 of your closest friends get together in Dublin, too much greatness ensues to not share. ! At this year's Web Summit, leaders from across marketing, tech, startups, and more shared some of their greatest insights… Here are some of the best.
  • 4. Tanya Cordrey, The Guardian @tcordrey “ Success has moved to having quality content and a truly great brand. ”
  • 5. “There’s a whole new set of skills that journalists and editors need, but at their core, they need to know how to report well and how to tell really good stories.” Emily Steel, NY Times @emilysteel
  • 6. “Banner ads don’t get people excited. People love video because it’s an emotive experience.” Norm Johnston, Mindshare @NTjohnston
  • 7. “Deal with disruption by being the disruptor.” Andy Markowitz, GE @AndyMarkowitz
  • 8. “Lead by example. Andy Markowitz, GE @Andymarkowitz Beth Comstock (CMO of GE) does all the things she wants her people to do: She blogs, she tweets.”
  • 9. “Be prepared to fail Geoff Smith, VivaKi @GeoffSmithAOD but also be prepared to learn a lot.”
  • 10. data fuels creativity.” Perry Valkenburg, TBWA @PerryTBWA “In the end,
  • 11. “Data, really, is just people in disguise.” Chris Clarke, DigitasLbi UK @albionics
  • 12. “Life is too short for bad software.” Lew Cirne, New Relic @sweetlew
  • 13. “Brands today need to realize that it’s not just about a banner ad, it’s about content as a conversation starter.” Jimmy Maymann, Huffington Post @maymann
  • 14. “Content is not about being controversial, it’s about being relevant and articulate.” Jimmy Maymann, Huffington Post @maymann
  • 15. “Creating content is marketing for people, not at them.” Rob Newlan, Facebook @robnewlan
  • 16. “Shoestring budgets force you to make it work.” Henry Blodget, Business Insider @hblodget
  • 17. User experience is like fairy dust. Sprinkle it on everything. Cillian Kieran, CKSK @cillian
  • 18. One of the key triggers, statistically, for shareability is emotional intensity. Sarah Wood, Unruly @sarahfwood
  • 19. “We have a great sense of purpose as a company, and it’s really about building technology and tools that help make a difference in people’s lives.” Lorraine Twohill, Google
  • 20. “The primary indicator of success is clarity in purpose, plan, and responsibility.” Justin Rosenstein, Asana @rosenstein
  • 21. “Today, the web is about people linking to web pages and people linking to other people. We have a curated web, a social web.” Mike McCue, Flipboard @mmccue
  • 22. “Brands need to become media companies to be great on social. They have to produce their own content.” Jan Rezab, SocialBakers @janrezab
  • 23. "Amazing people need a purpose beyond profits." Dharmesh Shah, HubSpot @Dharmesh
  • 24. Whether you were one of the 20,000 people in Dublin, tuned in to the live stream, or missed the Web Summit entirely, the conference was chock full of marketers, business leaders, and entrepreneurs, all with great insights to inform your business. ! Whether you want to grow your company, revitalize your creativity, or just get some inspiration to push you in the right direction, these speaker quotes are a great start…
  • 25. As they say in Dublin, sláinte!