Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.

1. Effective Digital Strategies for Your
Food Business
Homer “Homerun” Nievera

4. Cost-effective and free
strategies to launch a digital
marketing campaign for
your food business.
Simple techniques that you
can use today.

15. 






17. Your website/landing page is your home store.
The rest are content drivers.

18. 






19. 





20. 





24. Investment in Digital
Content Marketing.
Brands will start investing in the people,
processes and technologies to deliver truly
compelling content.
- Justin Pearse, board member of the British Interactive Media
Association

25. Source: Outbrain, The State of Content Marketing, 2012

27. Source: Ipsos OTX

31. Your Message
Your
Campaign
Our Niche
Content Sites
Attention and
Engagement
We bring your message right to the market niches you target. Through the
content sites we manage, we can get your target audience’s attention, deliver the
message and even engage with them either on our platform or your social sites.
Content Targeting & Management
1

32. Banners
Advertorials
Videos
Reports
Stories
Target
Audience
We create and manage a full range of content for various brands and
personalities. Our goal is to influence opinions, interests and engagement.
You can mix and match your content on-site

35.  Nearly half of executives managing
restaurants worldwide said they use
YouTube for their marketing campaigns.
 Viral Videos from 6 seconds (Vine) to 15
seconds (Instagram) are fast becoming
tactical marketing favorites
Source: Hospitality Technology 2013

36. 66M+ Views, Top Awards at CannesLowe’s “Fix-in-Six” campaign

37. Free eBook: Almost Everything You Wanted to Know About
Email Marketing http://ow.ly/zgEPx or Follow @nievera
 People who buy products marketed
through email spend 138% more than
people that do not receive email offers.

39. “My daughter got this in the
mail!” he said.“She’s still in
high school, and you’re
sending her coupons for baby
clothes and cribs? Are you
trying to encourage her to get
pregnant?”

40. Bought more vitamins than usual
Bought a bigger bag (possibly to store
diapers)

41. 


43. 




44. 
“ ”




45. 

Source: InsyncSocialMedia.com

46. 





47.  17.7% of the total business for online small
businesses in the next 12 months will be
generated by customer acquisition
promotions such as discount deals, daily
deals, and coupons
 29% of Restaurants Worldwide use Daily
Deals as part of their regular marketing
campaigns
Sources: BIA/Kelsey 2013, eMarketer 2013

48. 



49. Targets ‘foodies’ and shares with them
deals from artisan food producers all
around the U.S.
100% focused on specialty food

52. If you already
have a
restaurant,
these are the
eight (8)
technologies
that affect
customer
choices:

53.  Website
 Social media
 Blogs/Review
sites
 Wi-fi availability
 Online ordering/
reservations
 Mobile apps
 Geo-location

54. Hoteliers Guide to Social Media
2014 Digital Marketing Guide
How to Master Facebook Marketing in 10 Days
Get Free eBooks
Almost Everything You Wanted to Know About
Email Marketing

55. “
”
Peter Drucker, Leadership Guru