2. Richard Dean Anderson

5. Millennials are considerably more engaged with digital
technology and social media than older generations.

7. Wherever a customer goes, so does his/her mobile device!

8. Welcome to the mobile experience economy!

21. ENGAGEMENT IS
OVER THE TOP

29. Have a mobile business strategy

30. Have a mobile business strategy
It’s beyond having an app
or having a responsive site.
It’s creating strategic content
and connecting it to an
m-commerce platform.
It’s moving from UX to CX via
mobile device.

32. When your customers learn from you,
they buy from you – again and again.
Have to be relatable and engaging.
Blog posts, Infographics, White papers
& E-books, Feature articles, Videos
Have to be shareable.

41. Marketers need to know a campaign‘s effectiveness and
be able to scale it more broadly when it succeeds.

42. With consumers using multiple devices, creative teams must
seamlessly move across smartphones, desktops, tablets, and
even across other media such as OOH.
Targeting super-niches such as the specially-abled are now
possible because of the merging of technology, data and
creatives.

45. Video of Dunkin Donuts

46. Leverage technology and platforms
with your engagement strategies.
Embrace the power of community.
Develop creative solutions: engaging,
relevant, measurable, and scalable.

47. Connect technology, data and creatives to engage with
your customers
Leverage and embrace customer feedback.
Get the message across at the right moment, delivering a
call-to-action upon engagement.
Data should fuel creatives and not as an after-thought.

51. More personalization.
Extreme creativity.
Embrace the power of community.
Hyper-localization. Super niching.

52. QMATIC VIDEO

53. Be Techie. Embrace Technology.
Connect. Reconnect.
Embrace the power of community.
Hyper-localization. Super niching.

54. SUMMARY
Have a mobile & influencer strategy.
Have a content strategy.
Connect technology, data, and creatives to
engage with your customers.
Personalize.
Go hyper-local, super-niche.
Embrace the power of community

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