Digital Marketing

1. Digital Marketing
By Amanda Parker

2. Digital Marketing is
advertising and
endorsing using
digital websites
(social media, search
engines, email, apps)

3. Problems that may occur
● Not knowing your target market - It is important to know your audience to keep
up to date with trends.
● Not engaging with customers - Positive and negative feedback is valuable! You
can show your customers you care by engaging with them.
● No marketing strategy- Being consistent is key! Start by posting on certain
days around certain times.

4. Types of Digital
Marketing
● Paid Search
● Search Engine Optimization
(SEO)
● Content Marketing
● Social Media
● Email Marketing
● Mobile Marketing

5. Paid Search & SEO
1. PPC (pay per click) usually show up
at the top or to the side of the
webpage and are tailored to appear
based on certain terms of your target
audience.
2. Paid Search can be extremely
effective and boost web traffic by
allowing more people to see your ad.
3. SEO is a technique that makes your
page appear based on keywords and
will drive people to your site.

6. Content & Social Media
Content marketing is used to inspire and educate
your audience
Most content marketers have a big following of
consumers that trust the marketer and rely on
their opinion
Social media marketing is marketing on social
website that help engage with your audience and
share your content on
Consumer to consumer to share your content
among different platforms that will increase
business

7. Email and Mobile Marketing
Messages and ads sent directly to consumers with
information fit for the target audience
Emails are important to have relevant
information with clear images that catch the eye.
Mobile marketing can be SMS, MMS and in-app
marketing.
Almost every consumer has a smartphone with
them at all times. Having an app allows
consumers access at any time.

8. The statistics
60% of people with smartphones contact businesses directly through social media.
50% of people shop in-app or through web-based sites rather than in store
70% of marketers are investing in content marketing
75% of marketers use their reports to show how campaigns are directly impacting
revenue

9. Conclusion
Overall, digital marketing is increasing more and more each year. The demographic
is becoming more broad among all different age groups. Marketing online is
something that will benefit all business types for a cheap and effective way.

10. Works Cited
HubSpot. 2020 Marketing Statistics, Trends & Data - The Ultimate List of
Digital Marketing Stats, 2020, www.hubspot.com/marketing-statistics.