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DIGITAL MARKETING CASE STUDIES
4 INTERESTING
2014-15
#BeBeautiful
CONTENT MARKETING
#1
No content strategy
PROBLEM
Too much reliance on paid media
Fragmented Approach
OBJECTIVE
Play with Content Marketing
STRATEGY
Website, FB, YouTube
Beauty attainable for women
Blogger engagement
RESULTS
600K from social
media
1.4M organic visitors
YouTube 50K subscribers
Philips India Airfryer
INFLUENCER MARKETING
#2
Low sales, expensive
PROBLEM
80% less oil and tasty?
Associate product with regular food
OBJECTIVE
Awareness to consideration
Chef Sanjay Thumma for 6 mths
STRATEGY
FriedYetLight.com
Avg monthly search volume for keyword
RESULTS
‘Philips Airfryer’ jumped by 129%
266% sales jump in 2014
LENOVO INDIA
MILLENNIAL MARKETING
#3
Reaching out to youth
PROBLEM
Market competition
Product launch
OBJECTIVE
Leverage celebrity clout
6 hours, 6 social networks
STRATEGY
Live fun and requests
Maximum buzz on all networks for 24hrs
RESULTS
Spike on online flash sales at Flipkart
Garnier Men India
LEAD GEN MARKETING
#4
Thousands of mobile oriented offers
PROBLEM
Problems with IVR campaigns
Leverage IPL teams
OBJECTIVE
Increase online sales
Facebook Missed Call ad
STRATEGY
Flipkart integration
Thegarnierman.com
Total Campaign Reach - 15 Million
RESULTS
Increase In Online Sale (YOY) - 250%
Lighthouseinsights.in
Thank You!
@lhinsights/@prasantnaidu
Focus on objective & not on networks
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4 Interesting Digital Marketing Case Studies

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Four interesting Indian digital marketing case studies from 2014-15 on business objectives such as content marketing, influencer marketing, lead generation marketing and millennial marketing.

Published in: Social Media

4 Interesting Digital Marketing Case Studies

  1. 1. DIGITAL MARKETING CASE STUDIES 4 INTERESTING 2014-15
  2. 2. #BeBeautiful CONTENT MARKETING #1
  3. 3. No content strategy PROBLEM Too much reliance on paid media Fragmented Approach
  4. 4. OBJECTIVE Play with Content Marketing
  5. 5. STRATEGY Website, FB, YouTube Beauty attainable for women Blogger engagement
  6. 6. RESULTS 600K from social media 1.4M organic visitors YouTube 50K subscribers
  7. 7. Philips India Airfryer INFLUENCER MARKETING #2
  8. 8. Low sales, expensive PROBLEM 80% less oil and tasty?
  9. 9. Associate product with regular food OBJECTIVE Awareness to consideration
  10. 10. Chef Sanjay Thumma for 6 mths STRATEGY FriedYetLight.com
  11. 11. Avg monthly search volume for keyword RESULTS ‘Philips Airfryer’ jumped by 129% 266% sales jump in 2014
  12. 12. LENOVO INDIA MILLENNIAL MARKETING #3
  13. 13. Reaching out to youth PROBLEM Market competition
  14. 14. Product launch OBJECTIVE Leverage celebrity clout
  15. 15. 6 hours, 6 social networks STRATEGY Live fun and requests
  16. 16. Maximum buzz on all networks for 24hrs RESULTS Spike on online flash sales at Flipkart
  17. 17. Garnier Men India LEAD GEN MARKETING #4
  18. 18. Thousands of mobile oriented offers PROBLEM Problems with IVR campaigns
  19. 19. Leverage IPL teams OBJECTIVE Increase online sales
  20. 20. Facebook Missed Call ad STRATEGY Flipkart integration Thegarnierman.com
  21. 21. Total Campaign Reach - 15 Million RESULTS Increase In Online Sale (YOY) - 250%
  22. 22. Lighthouseinsights.in Thank You! @lhinsights/@prasantnaidu Focus on objective & not on networks

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