A non-me dical topic given as a lecture to physicians in Zamboanga City. We encourage healthcare professionals to have a presence on social media. We need to be where our patients are, and as of today, they are on social media. Patients turn to social media for information. It is the responsibility of healthcare professionals to ensure that the health information on social media is accurate, reliable and ethical.

1. Social Media Prescription
for Physicians
Helen V. Madamba, MD MPH-TM
August 26, 2016
Zamboanga Medical Society Postgraduate Course
Lantaka Hotel, Zamboanga City

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3. http://cnnphilippines.com/news/2016/08/19/Inday-Sara-Duterte-pregnant-triplets.html
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4. “3 baya ni, buot pasabot ang gaba ani
katulohon pud…”
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7. Here are some steps we can take to avert the
demise of truth in social media
1. Don’t share or retweet anything without bothering to check
its accuracy.
2. Challenge people to back their posts with evidence and with
data.
3. Don’t post inflammatory rumors online. Don’t incite people
to come up with conspiracy theories without any basis.
4. Before you accuse others of bias, look at yourself in the
mirror. If you are only willing to accept facts that’s
favourable to your cause, perhaps the bias comes not from
others, but from your own self.
https://www.facebook.com/gideon.lasco/posts/10153893391338598?hc_location=ufi
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8. Remember Friendster?
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10. http://www.adweek.com/socialtimes/social-media-stats-2014/495727
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11. Why Should HCPs be on
Social Media?
Social Media is P2P
(person to person)
We tend to forget that both ends
of social media conversations
and networks are people.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
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12. Social media is public
space, no matter how
private your settings are.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
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14. http://www.ecombuffet.com/0212.htm
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15. Why Should HCPs be on
Social Media?
• Meet like minded people, learn from industry
experts, expand networks, sometimes build brands,
market etc.
All of these we can do in social
media too, often without leaving
the comforts of our home or
the workplace.
http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html
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16. #HCSMPH 21 February 2015
Radisson Blu Hotel, Cebu City
http://www.slideshare.net/isiptan/healthxph?
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17. HCPs should behave professionally
both online and offline
http://www.slideshare.net/isiptan/healthxph?
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18. Advocate medical
professionalism on social media
http://www.slideshare.net/isiptan/healthxph?
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19. My first
time to
speak at
PICC!
August 24-27, 2015
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20. The power of
twitter!
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21. Instant action!
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Ethics and Policy
Research and Education
Patient stories and
Advocacy

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26. http://ronibats.ph/ronibats/
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http://www.endocrine-witch.net/
• Endocrinologist
• Health
informatics chief

28. • WHO consultant
• Breast cancer survivor
• Twitter maven
http://giasison.com/
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29. • Polycystic kidney disease
patient
• Smiling Kidneys Club
• CebuMD.com
• Cebu Bloggers Society
• Researcher
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30. • Orthopedic surgeon
• Photographer
• Farmer
• The Cast & Curious
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31. https://www.youtube.com/watch?v=Sh5spwgMFAc
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32. I am a healthcare provider and I will
conduct myself in a manner worthy of my
profession, even online.
I will not use online platforms to rant or
bash patients and healthcare professionals.
http://healthxph.net/manifesto
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33. “First, do no harm.”
Recognizing this and the trust that comes
with my profession, I will ensure that the
information I post, like or share is accurate.
http://healthxph.net/manifesto
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34. Whatever I post online in relation to my
clinical expertise should be of benefit to
my countrymen.
I will prioritize the promotion and
advancement of health rather than of
medicinal products.
I will not practice plagiarism.
http://healthxph.net/manifesto
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35. I will refrain from posting information
online that will compromise patient
confidentiality and privacy.
http://healthxph.net/manifesto
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36. I will value the patient’s dignity and privacy
by not taking selfies, groufies or videos
during encounters with patients that
include patients’ body parts, surgical
specimens or that show patients in the
background without their consent.
http://healthxph.net/manifesto
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38. #HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
@helenvmadamba
Helen V. Madamba
https://www.facebook.com/helenvmadamba
Sleepless in Cebu
http://helenvmadamba.blogspot.com
These slides are available on
http://www.slideshare.net/HelenMadamba/

39. #HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
T1. What occupational safety
and health (OSH) issues are
important to be addressed as a
priority in your area/ region?
T2. What OSH-related research
topics, questions or problems
can you suggest to
researchers?
T3. What are barriers to OSH-
related research?August 27, 2016 (Saturday)

40. Social Media Prescription
for Physicians
Helen V. Madamba, MD MPH-TM
August 26, 2016
Zamboanga Medical Society Postgraduate Course
Lantaka Hotel, Zamboanga City