Social Media In Healthcare: Coming of Age

1. Social Media in Healthcare: Coming of Age Lee Aase (@LeeAase) Mayo Clinic Social Media Network Ontario Hospital Association • #SMHC2015 December 7, 2015

2. Glad to Be Back in Toronto • Presented in person to OHA Dec. 8, 2011 • Presented subsequently via Skype (2012?) • And my most recent visit… Nov. 25, 2014

3. Agenda • The role of social networking in Mayo Clinic’s development and growth • What’s new since 2011? • Two Canadian Connections • What’s next? • Opportunities and resources for you

4. U.S. News Best Hospitals Metro Populations

5. Answering a Burning Question…

6. Social Networking in the Origins and Development of Mayo Clinic

7. Inventing Group Practice of Medicine, Unified Medical Record

8. Mayo Clinic’s First Social Networkers

9. Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia Countries Dr. Will Mayo Visited

10. Information Sources Influencing Preference for Mayo Clinic (2010)

11. Social Networking is part of the Mayo Clinic DNA and is fundamental to health care

12. Moving Mayo Clinic from Social Networking to Social Media

13. Involuntary MySpace “Representation”

14. Involuntary MySpace “Representation”

15. Accelerated Adoption of Free Platforms and Low-Cost Tools • 2007 - Facebook • 2008 • YouTube • Flip Cameras • Twitter • Blogs

16. Telling the Patient Experience Story

18. Sharing Mayo Clinic - January 2009

19. Mayo Clinic Center for Social Media Founded July 2010 • The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. • “Credibility Hub” (h/t @Nora3000) for #hcsm (and #hcsmca, #hcsmeu, #hcsmanz) • Make resources developed for Mayo Clinic staff available to peers via Social Media Health Network.

20. A Catalyst for Social Media

21. • One-day crash course • Intro to tools and hands-on experience • Strategic framework for application Social Media Residency

22. @FarrisTimimi - Medical Director

23. Online Newsroom: Mayo Clinic News Network

24. Patient-to-Patient Community: Mayo Clinic Connect

25. Interactive Webinars with Google Hangouts

26. Private Patient Education Sites

27. #StrongArmSelfie Campaign

31. Periscope Q&A

32. Canadian Connection #1: Hootsuite Curriculum Collaboration • Curriculum RFP Dec. 2014 • Redesigning Residency Prerequisites • Developed plan for Social Media Basics Certificate eligible for CME credit

33. Mayo Clinic-Hootsuite Social Media Basics for Healthcare • Available directly from Hootsuite or at a discount for MCSMN members (3.5 CME Hours)

34. Canadian Connection #2: @ColleenYoung • Joined External Advisory Board • Contract consultant to redesign SMHN site • Now Mayo Clinic Connect Community Director

35. Social Media Health Network

36. A New Name Today: Mayo Clinic Social Media Network

37. Basic Membership - FREE

38. MCSMN Basic Member Benefits • Three Webinars/year (reg. $95 each) • eBook (Kindle or PDF) of Bringing the Social Media Revolution to Health Care • News You Can Use

39. Premium Individual Membership

40. MCSMN Premium Member Benefits • Monthly Webinars (and archives) • Member Discussion forums • Online Learning, including Social Media Basics for Healthcare Certificate • Resources and Templates • Discounts on In-Person Events

41. $100 Discount for OHA Members

42. Premium Organization Membership

43. MCSMN Organization Membership Benefits • Premium membership for all employees • 10 licenses for Social Media Basics for Healthcare Certificate, with bulk discounts for broader adoption • Special Organization-Only Opportunities

44. Coming Wednesday: The New Mayo Clinic Connect

45. Let’s Connect! • @LeeAase (or #MCSMN) • socialmediacenter@mayo.edu • LinkedIn