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Social Media in Healthcare:
Coming of Age
Lee Aase (@LeeAase)
Mayo Clinic Social Media Network
Ontario Hospital Association • #SMHC2015
December 7, 2015
Glad to Be Back in Toronto
• Presented in person to OHA Dec. 8, 2011
• Presented subsequently via Skype (2012?)
• And my most recent visit… Nov. 25, 2014
Agenda
• The role of social networking in Mayo Clinic’s
development and growth
• What’s new since 2011?
• Two Canadian Connections
• What’s next?
• Opportunities and resources for you
U.S. News Best Hospitals Metro Populations
Answering a Burning Question…
Social Networking in the Origins
and Development of Mayo Clinic
Inventing Group Practice of
Medicine, Unified Medical Record
Mayo Clinic’s First Social Networkers
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
Information Sources Influencing
Preference for Mayo Clinic (2010)
Social Networking is
part of the Mayo Clinic
DNA and is fundamental
to health care
Moving Mayo Clinic from
Social Networking to
Social Media
Involuntary MySpace “Representation”
Involuntary MySpace “Representation”
Accelerated Adoption of Free
Platforms and Low-Cost Tools
• 2007 - Facebook
• 2008
• YouTube
• Flip Cameras
• Twitter
• Blogs
Telling the Patient Experience Story
©2011 MFMER | 3139261-
Sharing Mayo Clinic - January 2009
Mayo Clinic Center for Social Media
Founded July 2010
• The Mayo Clinic Center for Social Media exists to improve
health globally by accelerating effective application of social
media tools throughout Mayo Clinic and spurring broader and
deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• “Credibility Hub” (h/t @Nora3000) for #hcsm (and #hcsmca,
#hcsmeu, #hcsmanz)
• Make resources developed for Mayo Clinic staff available to
peers via Social Media Health Network.
A Catalyst for Social Media
• One-day crash course
• Intro to tools and hands-on
experience
• Strategic framework for
application
Social Media Residency
@FarrisTimimi - Medical Director
Online Newsroom:
Mayo Clinic News Network
Patient-to-Patient Community:
Mayo Clinic Connect
Interactive Webinars with
Google Hangouts
Private Patient Education Sites
#StrongArmSelfie Campaign
#StrongArmSelfie Campaign
#StrongArmSelfie Campaign
#StrongArmSelfie Campaign
Periscope Q&A
Canadian Connection #1:
Hootsuite Curriculum Collaboration
• Curriculum RFP Dec. 2014
• Redesigning Residency Prerequisites
• Developed plan for Social Media Basics
Certificate eligible for CME credit
Mayo Clinic-Hootsuite Social
Media Basics for Healthcare
• Available directly from Hootsuite or at a discount
for MCSMN members (3.5 CME Hours)
Canadian Connection #2:
@ColleenYoung
• Joined External Advisory Board
• Contract consultant to redesign SMHN site
• Now Mayo Clinic Connect Community Director
Social Media Health Network
A New Name Today:
Mayo Clinic Social Media Network
Basic Membership - FREE
MCSMN Basic Member Benefits
• Three Webinars/year
(reg. $95 each)
• eBook (Kindle or PDF)
of Bringing the Social
Media Revolution to
Health Care
• News You Can Use
Premium Individual Membership
MCSMN Premium Member Benefits
• Monthly Webinars (and archives)
• Member Discussion forums
• Online Learning, including Social Media Basics
for Healthcare Certificate
• Resources and Templates
• Discounts on In-Person Events
$100 Discount for OHA Members
Premium Organization Membership
MCSMN Organization
Membership Benefits
• Premium membership for all employees
• 10 licenses for Social Media Basics for
Healthcare Certificate, with bulk discounts for
broader adoption
• Special Organization-Only Opportunities
Coming Wednesday: The New
Mayo Clinic Connect
Let’s Connect!
• @LeeAase (or #MCSMN)
• socialmediacenter@mayo.edu
• LinkedIn

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