The Health Educators Guide to Social Media - ANZAHPE AMEA 2015
Presentation given Monday 30 March at the ANZAHPE AMEA Conference in Newcastle, Australia Abstract: The Health Professional Educators Guide To Social Media David Townsend University of New England, NSW, Australia Introduction/ Background The new frontier of Social Media presents a fantastic opportunity for health professional educators (HPE’s) to expand their professional networks, keep up to date with the latest news and developments in health education and provides an exciting interactive vehicle for communicating with students and trainees This workshop will be a taster for HPE’s who are interested in Social Media but don’t know where to begin and will provide them with the confidence and tools to get off to a flying start. Our goal is not simply to inform people about the benefits of social media, but instead to get them active and involved so they can experience it for themselves. Purpose/Objectives David will be presenting about how Australian & international social media pioneers have used their blogs, Twitter accounts and Facebook to develop networks across the world. He will be expanding upon the results of the study he presented at ANZHPE14 (Townsend, D. Guppy, M. Methods Used by Australian Medical Students to Assess the Quality of Social Media Educational Resources) and showing how the results of this study can be implemented. He will also be sharing how to keep safe online and balance the risks to ensure you protect your professional reputation. This will be a hands on workshop with all participants expected to give social media a go! Learning objectives: The workshop will be based on a 60% practical and 40% theoretical mix. At the end of this workshop, participants will be able to: 1. Sign up, Sign in, Follow hashtags & Start interacting on Facebook, Twitter & LinkedIn. 2. Establish a Facebook page & Blog to start interacting with their students & colleagues 3. Protect their professional reputation online Method or Issues for exploration/ideas for discussion David will be sharing his social media experience, however the majority of the time will be made up with practical walkthroughs on how to sign up and speak up on social media networks. He will also be providing a printed “how to” guide for use on the day and will be directing participants to the Social Media GP website (www.socialmediagp.org), a website specifically developed for GPs and other health professionals with more advanced information on social media for use after the event. Social Media GP has been developed by David and a team of GP’s, GP registrars and medical students.
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The Health Educators Guide to Social Media - ANZAHPE AMEA 2015
- 1. Health Professional Educator Guide to Social Media David Townsend – University of New England, Australia
- 2. #SoMeGP Follow for more information
- 3. www.socialmediagp.org WHAT IS SOCIAL MEDIA? AND WHY SHOULD I CARE? Social Media is a conversation. Between millions of people. Word of Mouth on steroids.
- 5. www.socialmediagp.org SOCIAL MEDIA & MEDICAL PROFESSIONALS USHER WT. AUSTRALIAN JOURNAL OF PRIMARY HEALTH 2011; 18(1) 31-41 10% 19% 71% professional use personal needs not participating ‘Quick and effective method of communication’ Primarily due to ‘a lack of understanding as to how social media would be used in health care’
- 6. www.socialmediagp.org SOCIAL MEDIA USAGE FOR PROFESSIONAL, EDUCATION OR RESEARCH PURPOSES Social Networks (eg Facebook) Microblogging (eg Twitter) Australia (2) 2,500,000 active Twitter users Jan 2015 Medical Students (5) 28.62% of 608 Australian Medical Students University Academics(24) 13% of 1920 US Higher Education Faculty Researchers (25) 9.2% of 2414 Researchers Worldwide Australia (2) 13,800,000 active Facebook users Jan 2015 Medical Students (5) 99.18% of 608 Australian Medical Students University Academics(24) 45% of 1920 US Higher Education Faculty Researchers (25) 27% of 2414 Researchers Worldwide
- 7. www.socialmediagp.org >85% intend to use FB for education >82% found FB useful for education 96.2% used for education weekly or more FACEBOOK 0% 50% 100% View useful files, links and resources Share useful files, links and resources Personal or other use Working on projects or in study groups Discussion with peers FrequencyofUsage Types of Usage (n=608) More Than Once Per Day Daily More Than Once Per Week Weekly Monthly Less Than Monthly Never 100% Use for any purpose 99.2% of FB users use for education
- 8. 1. Communication 2. Networking 3. Teaching 4. Keeping Up to Date 5. Research 6. Advocacy 7. Innovation
- 9. MYTH • Treat it like the media (or a domesticated Tiger) – Don’t be afraid to engage but always be cautious • Ask for advice • Follow the normal principles of professional conduct • Follow the guidelines I ‘m going to get sued
- 10. www.socialmediagp.org COMMON SENSE “If you wouldn’t say it in a crowded elevator, don’t put it online.” or … “If you don’t want it on the cover of the Australian, don’t put it online”
- 12. RCGP (UK) SOCIAL MEDIA HIGHWAY CODE 1. Be aware of the image you present online and manage this proactively 2. Recognise that the personal and professional can’t always be separated 3. Engage with the public but be cautious of giving personal advice 4. Respect the privacy of all patients, especially the vulnerable 5. Show your human side, but maintain professional boundaries 6. Contribute your expertise, insights and experience 7. Treat others with consideration, politeness and respect 8. Remember that other people may be watching you 9. Support your colleagues and intervene when necessary 10. Test out new ideas, learn from your mistakes – and have fun!
- 13. OTHER GUIDELINES Mayo Clinic 12 Words AMA/AMSA Social Media & the Profession AHPRA Guidelines
- 16. www.socialmediagp.org WHO ARE YOUR PATIENTS?
- 21. 1. COMMUNICATION
- 24. SEND A TWEET WITH #ANZAHPEAMEA
- 28. 2. NETWORKING
- 31. LINKEDIN
- 32. GROUPS
- 33. 3. TEACHING
- 34. www.socialmediagp.org FOAM FOAM is ‘free open-access meducation’. On Twitter, where the #FOAM hashtag can lead one into less educational realms, we call it #FOAMed. It’s about sharing your knowledge, taking part in discussions and ultimately enriching the medical community.
- 36. BLOGS
- 41. HOW TO SET UP A BLOG (IN 5 MINUTES)
- 42. Non-Peer Reviewed Peer Reviewed Clinical References (Best Practice, UpToDate, AccessMed) Textbooks Online & Social Media Resources JournalArticles Clinicians & Lecturers Health Students
- 43. www.socialmediagp.org WHAT DO STUDENTS WANT? Most Australian medical students are using social media tools to aid their medical education, find them useful and intend to use them into the future Students are provided very little training at medical school in the use of social media for educational purposes Students who complete training show improved quality assessment behaviours Students found Facebook more useful for their learning than e-learning systems (BlackBoard, Moodle etc)
- 44. www.socialmediagp.org WHAT DO STUDENTS WANT? Students are looking for guidance on what content to trust. Health educators have the opportunity to become ‘content curators’ to help guide students to make the most out of social media.
- 45. 4. KEEPING UP TO DATE
- 54. 5. RESEARCH
- 56. www.socialmediagp.org RESEARCH RECRUITMENT Riding The "digital Tsunami" - Social Media As A Method For Research Participant Recruitment
- 57. www.socialmediagp.org RECOMMENDATIONS Targeted Facebook advertising provides a viable recruitment method for large heterogeneous samples of young adults who are broadly representative of the population. Facebook advertising is time-efficient and cost-effective in comparison to traditional recruitment methods Creating a promotional graphic can increase the viral distribution of your recruitment website (5) as recent research has shown that social media posts which include images are 94% more likely to be retweeted on Twitter and are more likely to be shared or ‘liked’ on Facebook
- 58. www.socialmediagp.org RECOMMENDATIONS URL shortening services like bit.ly can help you develop an easy to remember link (eg bit.ly/socialmeded) to use on social media promotional material. Google Analytics and bit.ly provide detailed statistics allowing you to track the source of referrals to your recruitment link, including social media sources and 3rd party websites (5).
- 59. 6. ADVOCACY
- 60. THE #INTERNCRISIS MEDICAL STUDENT ACTION ON TRAINING
- 62. www.socialmediagp.org NEWSPAPER STORIES 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 0 20 40 60 80 100 120 January February March April May June July August September October November December Newspaper Tweets $10m Federal Deal Announced 116 New Places
- 67. 7. INNOVATION
- 68. www.socialmediagp.org INNOVATION Create a Facebook group to communicate with your students (eg Health Electives) Create a Facebook page to share updates about your school or project (eg https://www.facebook.com/UoNDRH) Create an alumni group on LinkedIn for past students Share your lectures as Podcasts so that students can listen in the car & on phone (eg iTunes U) Share your lecture slides on Slideshare.com Combine both into a video and share on YouTube (eg Camtasia)
- 69. www.socialmediagp.org INNOVATION Source and rank student feedback and ideas using tools like Google Moderator www.google.com/moderator/ Develop a collaborative Notebook or Wiki Evernote: https://evernote.com/ Wikia: http://www.wikia.com/ Develop a FAQ database to save answering the same question over and over again zendesk.com, useresponse.com etc Set up a blog within you school as a “Digital Journal” where the best student work is showcased.
- 70. www.socialmediagp.org INNOVATION Investigate social media best practice in the world of business, marketing and customer service (and get your students involved from day one)
- 71. #SoMeGP Visit www.socialmediagp.org for more information