This document summarizes a presentation about using social media in healthcare. It discusses how social media can be used practically for networking, connecting with patients, keeping up with trends, and job searching. Examples are given of hospitals and medical organizations using social media platforms like Facebook, LinkedIn, YouTube and podcasts. The presenter argues that social media is not a fad and that healthcare is becoming increasingly social online, with millions of people interacting about health issues. Attendees are encouraged to listen to online conversations, engage with audiences, and measure the results of their social media strategies.

1. The Art & Science of using the Social Web Nursing Matters Expo 2009 Presented By: Catherine Tryon September 18, 2009

2. Is Social Media a Fad?It’s a fun mediumEasy to get startedLow barriers to entryRapidly uses up resourcesMaybe… or perhaps it’s bigger than we really know…

3. Erik Qualman Thinks… Not.

4. What is the Social Web?It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.

5. Practical Uses for Social MediaNetwork with friends & colleaguesConnect with your patientsKeep up to date with industry trendsParticipate in online communitiesJob search & search candidates

6. What To Do & Where…

7. What is Healthcare doing online?

8. ebennett.orghttp://ebennett.org/hospitalsearch/= custom search engine that searches over 2800 hospitals.**This search engine will only return results from hospital websites.

9. St. Mary’s Hospital Facebook Page198 Fans

10. Children’s Hospital Closed Facebook Group

11. Sharing-mayoclinic.com

12. Cleveland Clinic Nurse Recruiter Linkedin Profile

13. Who’s searching who…Careerbuilder says that 45% of employers have used social networking sites to research candidates – 35% rejected a candidate based on what they found.Inappropriate languagePhotos with drugs or excessive alcohol useBlatant discrimination

14. Surgeons Send “Tweets” during Surgery at Henry Ford Hospital in Feb. 09

15. UW on Youtube

16. Johns Hopkins Podcast Page

17. What is so attractive about Social Media?People trust “a person like me”.Mass advertising (one-way) is replaced with ongoing interaction & communication.Social networks use word of mouth and peer reviews/endorsements.Trust, transparency, openness & honesty reign. Fakes are found & exposed.

18. Healthcare is Social60 million people are using new media to interact and share their health experience online.Roughly 1200 Facebook communities that advocate for cures of chronic illnesses.72% search for medical information just before or after a doctor’s visit.36% search for what other consumers have to say about medication or treatment.

19. The Social Life of Health InfoRead someone else's commentary or experience about health or medical issues on an online news group, website, or blog.Consulted rankings or reviews online of doctors or other providers.Consulted rankings or reviews online of hospitals or other medical facilities.Signed up to receive updates about health or medical issues.Listened to a podcast about health or medical issues.Source: Pew Research Center’s Internet & American Life Project

20. Patient Focused SitesPatientsLikeMe.com - Social Networking group that connects patients with similar diseases symptoms & health problems.DiabetesMine.com – A gold mine of straight talk and encouragement for people living with diabetes.StarbrightWorld.org - A site for chronically ill teens.Carepages.com – Create a carepage to send updates to everyone, share photos, and receive supportive messages.RevolutionHealth.com - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.

21. Nursing Focused SitesRN.com – Serves the nursing community with a collection of professional education & resources.Allnurses.com – A Nursing Community for Nurses.Nurse.com – Nursing News, Jobs, Continuing Education, and community.Nurseconnect.com – An online nursing community.Aacn.org – Website for nurses caring for acutely and critically ill patients.

22. With or Without You …. … The conversations are taking place.What are they saying about you?About your competition?

23. The Art of Social MediaListenChoose Your AudienceSet Your Objectives

24. The Breakdown of Participants

25. The Science of Social MediaCreate Your StrategyChoose Your ToolsMeasure Results

26. Where to Start?Listenunderstand the conversation that is happening in your market.Engage approach your communityConnect begin to connect your facility or service into a tribe.Share share unique content & become a leader of the tribe.If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it.

27. Social Media ServicesSocial Media Strategy & ConsultingSocial Media TeleseminarsSocial Media PresentationsInternet Marketing – Email MarketingOnline Reputation ManagementSearch Engine Optimization (SEO)Podcast / Audio Production

28. Thank You!Catherine Tryon ConsultingCatherine@catherinetryon.com608.843.2345 cellPowerful Fun Productions608.554.1899 studio