This document summarizes a presentation about using social media in healthcare. It discusses how social media can be used practically for networking, connecting with patients, keeping up with trends, and job searching. Examples are given of hospitals and medical organizations using social media platforms like Facebook, LinkedIn, YouTube and podcasts. The presenter argues that social media is not a fad and that healthcare is becoming increasingly social online, with millions of people interacting about health issues. Attendees are encouraged to listen to online conversations, engage with audiences, and measure the results of their social media strategies.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Leveraging Social Media for Healthcare ProvidersGreenway Health
Eighty-one percent of Americans look for health information online- but from whom are they getting it? Social media gives providers the opportunity to influence the information their patients are reading online and to engage them in a meaningful conversation. Learn how to utilize these technologies to improve patient communication, outcomes and even your bottom line.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
For online patient communities with fewer than 1500
members, Facebook Groups can provide a simple,
easy-to-access platform. This 7-step checklist
will help you build a thriving Facebook patient community.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Leveraging Social Media for Healthcare ProvidersGreenway Health
Eighty-one percent of Americans look for health information online- but from whom are they getting it? Social media gives providers the opportunity to influence the information their patients are reading online and to engage them in a meaningful conversation. Learn how to utilize these technologies to improve patient communication, outcomes and even your bottom line.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
For online patient communities with fewer than 1500
members, Facebook Groups can provide a simple,
easy-to-access platform. This 7-step checklist
will help you build a thriving Facebook patient community.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Patients Rising: How to Reach Empowered, Digital Health Consumerse-Patient Connections
Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
Social media and the Oncology Nurses CareerDee Chaudhary
How to utilize social media to reach colleagues, gain professional information and skill, and make oneself visible to future employers.
Presented at the Fall 2014 Red River Valley Oncology Nursing Society Symposium.
This presentation explains how to use social media in the health care industry effectively and the finer elements and available opportunities using Facebook and Twitter, specifically.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
LinkedIn as Continuing Professional Development Tools for Medical Doctors.(A...Ghassan Shahrour
LinkedIn as Continuing Professional
Development Tools for Medical Doctors.
(A case of ENT doctors)
(Introduction)
Ghassan Shahrour, MD.
Triangle Health Professional Development Network, NC, USA
trianglehpdn@gmail.com
A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz.
Topics in the presentation include:
- Social media overview
- Corporate marketplace for social media
- The rise of patient-driven health care and online patient communities
- 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.
Do you think social media and healthcare can go hand in hand? Pankhuri Anand from our social media team is an expert in managing social presence of Healthcare Organizations. Through this presentation, she focuses on the regulatory framework that governs most healthcare organizations and tells us the steps that one must take to carve out a social media strategy for niche domain like healthcare.
A must see presentation if you are looking for best practices in marketing in the healthcare sector.
1. The Art & Science of using the Social Web Nursing Matters Expo 2009 Presented By: Catherine Tryon September 18, 2009
2. Is Social Media a Fad? It’s a fun medium Easy to get started Low barriers to entry Rapidly uses up resources Maybe… or perhaps it’s bigger than we really know…
4. What is the Social Web? It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.
5. Practical Uses for Social Media Network with friends & colleagues Connect with your patients Keep up to date with industry trends Participate in online communities Job search & search candidates
13. Who’s searching who… Careerbuilder says that 45% of employers have used social networking sites to research candidates – 35% rejected a candidate based on what they found. Inappropriate language Photos with drugs or excessive alcohol use Blatant discrimination
17. What is so attractive about Social Media? People trust “a person like me”. Mass advertising (one-way) is replaced with ongoing interaction & communication. Social networks use word of mouth and peer reviews/endorsements. Trust, transparency, openness & honesty reign. Fakes are found & exposed.
18. Healthcare is Social 60 million people are using new media to interact and share their health experience online. Roughly 1200 Facebook communities that advocate for cures of chronic illnesses. 72% search for medical information just before or after a doctor’s visit. 36% search for what other consumers have to say about medication or treatment.
19. The Social Life of Health Info Read someone else's commentary or experience about health or medical issues on an online news group, website, or blog. Consulted rankings or reviews online of doctors or other providers. Consulted rankings or reviews online of hospitals or other medical facilities. Signed up to receive updates about health or medical issues. Listened to a podcast about health or medical issues. Source: Pew Research Center’s Internet & American Life Project
20. Patient Focused Sites PatientsLikeMe.com - Social Networking group that connects patients with similar diseases symptoms & health problems. DiabetesMine.com – A gold mine of straight talk and encouragement for people living with diabetes. StarbrightWorld.org - A site for chronically ill teens. Carepages.com – Create a carepage to send updates to everyone, share photos, and receive supportive messages. RevolutionHealth.com - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.
21. Nursing Focused Sites RN.com – Serves the nursing community with a collection of professional education & resources. Allnurses.com – A Nursing Community for Nurses. Nurse.com – Nursing News, Jobs, Continuing Education, and community. Nurseconnect.com – An online nursing community. Aacn.org – Website for nurses caring for acutely and critically ill patients.
22. With or Without You …. … The conversations are taking place. What are they saying about you? About your competition?
23. The Art of Social Media Listen Choose Your Audience Set Your Objectives
25. The Science of Social Media Create Your Strategy Choose Your Tools Measure Results
26. Where to Start? Listen understand the conversation that is happening in your market. Engage approach your community Connect begin to connect your facility or service into a tribe. Share share unique content & become a leader of the tribe. If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it.
27. Social Media Services Social Media Strategy & Consulting Social Media Teleseminars Social Media Presentations Internet Marketing – Email Marketing Online Reputation Management Search Engine Optimization (SEO) Podcast / Audio Production
28. Thank You! Catherine Tryon Consulting Catherine@catherinetryon.com 608.843.2345 cell Powerful Fun Productions 608.554.1899 studio
Editor's Notes
A place to announce eventsPost photos – community & special eventsDiscussion board – migrianes, Healthy kidsPromote patient forumsSearch for jobs