Establishing a Professional Social Media Presence
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Presentation at Philippine Academy of Ophthalmology Congress, 7 Dec 2017. SMX Convention Center, Manila.
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Establishing a Professional Social Media Presence
- 1. ESTABLISHING A PROFESSIONAL SOCIAL MEDIA PRESENCE IRIS THIELE ISIP TAN MD, MSC Director, UP Manila Interactive Learning Center Chief, UP Medical Informatics Unit Professor, UP College of Medicine @endocrine_witch
- 2. Should you have a social media presence? How to establish positive digital footprints? How to protect your online reputation?
- 3. www.pwchealth.com People are looking at health-related consumer reviews on social media. (US data)
- 4. 17% of consumers who use social media for health-related activities post reviews of doctors. (US data) www.pwchealth.com
- 5. Likelihood of sharing health experiences via social media about a specific doctor, nurse or healthcare provider: positive (42%) vs negative (35%) [US data] www.pwchealth.com
- 6. www.pwchealth.com Likelihood of information found via social media affects decision to seek second opinion from another MD: 45% choose specific doctor: 41% [US data]
- 8. www.pwchealth.com Social currency: Doctors have the highest trust
- 9. Social media is a window through which we ask people to look. How big we make the window is up to us, as is what we do in front of the window. Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536
- 10. To maintain appropriate professional boundaries physicians should consider separating personal and professional content online. “ Photo by Beautiful Revelry https://flic.kr/p/e2g7oD “AMA Policy: Professionalism in the Use of Media.” American Medical Association, 2012 Annual Meeting. http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml
- 11. PERSONAL FAMILY & FRIENDS ONLY
- 13. Should you have a social media presence? How to establish positive digital footprints? How to protect your online reputation?
- 14. THE BEST WAY TO CONTROL WHAT KINDS OF INFORMATION OTHERS WILL FIND ABOUT US ONLINE IS TO PROVIDE QUALITY CONTENT AND CREATE WELL-DESIGNED PROFILES OURSELVES. “ Bertalan Mesko, Social Media in Clinical Practice
- 16. Dr. Kevin Pho Physician Branding on Social Media
- 17. THE ENDOCRINE WITCHBrewing Informatics, Endocrinology & Everything Else www.endocrine-witch.net
- 20. Facebook for connecting with people you went to school with Twitter for connecting with people you WISH you went to school with http://www.diffen.com/difference/Facebook_vs_Twitter
- 23. the entire collection of people with whom you engage and exchange information, usually online PERSONAL LEARNING NETWORK Kate Klingensmith https://onceateacher.wordpress.com/2009/05/05/pln-your-personal-learning-network-made-easy/
- 24. FIND YOUR TRIBE. FOLLOW THEM. HOPE THEY FOLLOW YOU. “ Mark Schaefer The Tao of Twitter
- 29. DR. CHARLES SEVERANCE @DRCHUCK Internet History & Security [Coursera]
- 30. 1ST UP GAWAD PANGULO COMPETITION FOR PROGRESSIVE TEACHING & LEARNING 13 February 2015
- 32. #HEALTHXPH TWEET CHAT Saturdays 9-10 pm since Jan 2014
- 34. GET IN THE HABIT OF SHARING. Mark Schaefer, The Tao of Twitter “
- 35. #EASD2015
- 36. Diabetes & Primary Care 2012;14:277-82
- 39. Should you have a social media presence? How to establish positive digital footprints? How to protect your online reputation?
- 40. SOCIAL MEDIA IS LIKE A CROWDED ELEVATOR. Others can easily overhear conversations without the benefit of context. Grotty B & Mostaghimi A. Confidentiality in the Digital Age. BMJ 2014;348:g2943
- 41. WWW.HEALTHXPH.NET/MANIFESTO A public verbal declaration of the intentions, motives or views
- 42. www.healthxph.net/manifesto I will conduct myself in a manner worthy of my profession, even online. I will not use online platforms to rant or bash patients and healthcare professionals. #HEALTHXPH
- 43. www.healthxph.net/manifesto I will ensure that the information I post, like or share is accurate. #HEALTHXPH
- 44. www.healthxph.net/manifesto I will prioritize the promotion and advancement of health rather than of medical products. #HEALTHXPH
- 45. www.healthxph.net/manifesto I will refrain from posting information online that will compromise patient confidentiality and privacy. #HEALTHXPH
- 46. www.healthxph.net/manifesto I will value the patient’s dignity & privacy by not taking selfies, groufies or videos during encounters with patients that include patients’ body parts, surgical specimens or that show patients in the background without their consent. #HEALTHXPH
- 47. Ensuring public trust while engaging on social media platforms Commitment to professional responsibilities Gholami-Kordkheili F, Wild V, Strech D. J Med Internet Res 2013;15(8):e184 Don’t lie. Don’t pry. Don’t cheat. Can’t delete. Don’t steal. Don’t reveal. A 12-word Social Media Policy Farris Timimi, Mayo Clinic Center for Social Media If it’s on the Internet, it isn’t private by DonkeyHotey, https://flic.kr/p/9RYZvc
- 48. Social Network Response Guide Vanderbilt University Medical Center IS THE POST POSITIVE? Respond using the considerations below TRANSPARENCY Disclose your connection to the hospital TIMELINES Take time to develop a thoughtful response. TONE Be personable. SOURCES Cite official sources and link. NO Record and send to social media team Is it a complaint about a negative experience? YES Is this your area of responsibility? YES Do you think responding would be helpful to the poster? YES Is the situation resolvable?YES NO Contact your manager. Respond. I am sorry to hear about the situation. I’d like to help. Email me. Send to social media team. Respond. I am sorry to hear about your experience. We are always looking to improve. Email details. Send to social media team. NO Is the post visible to the general public? Is the post highly personal? YES YES Do not respond. Record. YES NO NO Are any of the facts wrong? YES Record and monitor. NO Is it a rant or on a site dedicated to criticisms/complaints? YES Is this your area of expertise? YES
- 52. Dr. Bryan Vartabedian We can’t value what we don’t understand. And we’ll only understand what something can offer by poking at it and trying it in different ways. The world is increasingly networked. And when you find the right place to connect, share and create, you’re likely to find value. “
- 53. IRIS THIELE ISIP TAN MD, MSC Director, UP Manila Interactive Learning Center Chief, UP Medical Informatics Unit Professor, UP College of Medicine @endocrine_witch