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Laura Fitton's Guide to Twitter
1. Define Your Twitter Mission
and Execute for Real Results
Laura “@Pistachio” Fitton
2. Laura Fitton, Spring 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Do I
upgrade
my browser
to see web
2.0?
Twitter
is
Dumb!
18. 1. Identify your target audience
2. Know what they’re looking for
3. Attract and engage them
4. Build trust and earn leads
5. Measure and improve
Execute for Real Results
20. WRITE DOWN:
Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on social
media?
25. WRITE DOWN:
Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on social
media?
26. Share Material Relevant to Their Lives
• Content types that fit with everything you
know about their lives
• Solutions to their challenges
• Tools to help them crush their numbers
• Must-read articles and digests
• Shareable items that will make them look
good
45. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions
can you answer? What knowledge can you
share?
Read more:
http://blog.hubspot.com/blog/tabid/6307/bid/
10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
50. • Your grade and checklist to-dos
http://grader.com
• Marketing Library
http://hubspot.com/library
• Marketing Academy
http://academy.hubspot.com
• Social Inbox free trial: http://bit.ly/trySI
FREE TOOLS:
51. Am I Doing it Right?
Results matter, not raw effort
• What’s in it for THEM?
• What is your community for and how do you
nurture it?
• Who can you help? (first via Twitter, later
with your product?)
• Where are the people who need you already
tuned in?
52. Blogging Social SEO
Tools to Attract
Visitors
Tools to Convert
Leads
Tools to Close
Customers
Landing
Pages
Forms
Email Marketing
Automation
Analytics Salesforce
Sync
Calls-to-action
Lead
Management
All the tools you need to do
marketing – all in one place.
Four FREE TOOLS FOR YOU:
Your grade and checklist to-dos
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
THANK
YOU!
Editor's Notes
What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
begin your recording saying something like, “There are 5 main points we’ll be discussing today…”
Twitter for ^(Effective!) Business
The true business-building potential of Twitter goes far beyond social media marketing, boosting your followers or even driving raw traffic to your site.
Used well, Twitter can help you:
- source and nurture leads
- build community with actual business impact
- develop relationships with influencers and the media
- attract a very targeted, engaged following
I’ve been VERY lucky in the 7 years since then. I’ve had some good things happen…
begin your recording saying something like, “There are 5 main points we’ll be discussing today…”
Twitter for ^(Effective!) Business
The true business-building potential of Twitter goes far beyond social media marketing, boosting your followers or even driving raw traffic to your site.
Used well, Twitter can help you:
- source and nurture leads
- build community with actual business impact
- develop relationships with influencers and the media
- attract a very targeted, engaged following
Mainly, during this aberrant period of mass media. Prior to that, (and to some extent, even during it on local levels,) we can to a very fine understanding of how influence is garnered, bargained, shared
Content Level – Image Text Orientation 1
And it is PARTICULARLY GOOD at picking up and relaying exceptional stuff.
“This is the beginning of a beautiful friendship.” T it up by telling the story of how the relationship evolves. This degree of cooperation, trust and bending the rules can only come after they have been through the rest of the story together. It works because trust has been built.
Now it’s your turn to start building that kind of trust with reporters…
Behold, the humble hashtag
http://www.flickr.com/photos/shereen84/3187315381/sizes/l/in/set-72157605701019643/
Ask yourself how you can be of service to your current & potential customers.
Content creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
http://www.flickr.com/photos/rorymunro/3276728216/sizes/o/
By Dr Craig
http://blog.hubspot.com/blog/tabid/6307/bid/1436/shortest-tutorial-ever-on-seo-search-engine-optimization.aspx
It’s a best practice to conclude your presentation with a summary or key points you want the attendee to remember.