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HUG Atlanta 2014 4th Quarter Meetup

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On Oct. 9th, Hubspot's Principle Marketing Consultant Stephanie Lussier presented to Atlanta marketers summarizing the Inbound conference, and introducing Hubspot's new tools and features. See the slides she used right here.

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HUG Atlanta 2014 4th Quarter Meetup

  1. 1. #INBOUND1 4 INBOUND 14 RECAP Stephanie Lussier Principal Inbound Marketing Consultant, HubSpot
  2. 2. Stephanie Lussier, Principal Consultant • Started at HubSpot as a consultant in 2011 and has consulted with 200+ customers to implement inbound marketing • Services Product Specialist in Email and the Contacts tools. • Presented at Inbound 14 on branching workflows • What you may not know: I studied abroad in Copenhagen to research for my undergrad thesis
  3. 3. AGENDA • Takeaways & Inspiration • New Tools & Features • Q&A
  4. 4. INBOUND 2014 brought us together and inspired us.
  5. 5. Here are a few takeaways from our INBOUND keynotes (and beyond) that are sure to help us all become even more remarkable thinkers.
  6. 6. GUY KAWASAKI @guykawasaki
  7. 7. “Changing your mind is a sign of intelligence, not a mistake.”
  8. 8. “Have a standard that you hire better than you in your functional area - A players hire A+ players.”
  9. 9. SIMON SINEK @simonsinek
  10. 10. “Great leaders would sacrifice the numbers to save the people. When push come to shove, numbers never come to your rescue — people do.”
  11. 11. “When we look out for each other, those we look out for will look out for us.”
  12. 12. MARTHA STEWART @marthastewart
  13. 13. “Successful people have passion and a curiosity to learn.”
  14. 14. "I think of the brand as an insertion of value, to give it substance and meaning."
  15. 15. MALCOLM GLADWELL @gladwell
  16. 16. “When you look at successful attempts at transformation you will see an act of reframing the problem that makes the revolution possible.”
  17. 17. “What set Steve Jobs apart over and over and over in his career is that burning desire to get something done.”
  18. 18. SHIZA SHAHID @shiza
  19. 19. “Look within yourself, find what’s holding you back, and remind yourself that you are stronger than anything you are afraid of.”
  20. 20. “There are no superheroes. There’s just us.”
  21. 21. “Instead of selling, you educate and inform.” David Meerman Scott @dmscott
  22. 22. “We need to stop thinking about retaining clients for the sake of keeping them, and instead think about providing them with services that transform their business.” Peter Caputa VP Sales, HubSpot @pc4media
  23. 23. “Be more human and make everything we do about relationships. Let’s stop the storytelling and start the storymaking.” David Berkowitz CMO, MRY
  24. 24. “It’s hard to get anything across unless you do something bold.” Brooke Hammerling Founder, Brew Media Relations @brooke
  25. 25. "The amount of information marketers can take advantage of and use — much less like a creative occupation and much more like an engineering occupation." Larry Bohn General Catalyst Partners
  26. 26. "Our goal isn't to shove content into inboxes, it's providing something worth reading.” Anum Hussain, HubSpot
  27. 27. You cannot build inbound overnight, but once you’re in the lead you’ll be very difficult to catch. (…provided you keep running)
  28. 28. HubSpot Marketing & Sales Platform
  29. 29. New HubSpot Releases To Help You Take the Lead
  30. 30. New Features by Product Level Feature Basic Pro Enterprise Calendar Campaign Wizard Email Dashboard & Optimizer Social Inbox Enhancement Anonymous Personalization Attribution Reporting List Analytics Workflow Branching Logic Revenue Reporting http://bit.ly/friend-trial Get a Free Enterprise Trial http://bit.ly/customer-trial
  31. 31. GROW Through a More Efficient Team
  32. 32. CALENDAR
  33. 33. CAMPAIGN WIZARD
  34. 34. SOCIAL INBOX
  35. 35. GROW by Optimizing What Works
  36. 36. ATTRIBUTION REPORT PROFESSIONAL & ENTERPRISE FEATURE
  37. 37. REVENUE REPORT ENTERPRISE FEATURE
  38. 38. EMAIL OPTIMIZATION
  39. 39. LIST ANALYTICS PROFESSIONAL & ENTERPRISE FEATURE
  40. 40. GROW By Adapting To Your Customers
  41. 41. ANONYMOUS PERSONALIZATION PROFESSIONAL & ENTERPRISE FEATURE
  42. 42. BRANCHING LOGIC PROFESSIONAL & ENTERPRISE FEATURE
  43. 43. Speaking of adapting to customers…
  44. 44. A year ago, we launched A smarter kind of CMS…
  45. 45. Content Management System
  46. 46. Content Optimization System
  47. 47. HUBSPOT COS #NEWHUBSPOT
  48. 48. HUBSPOT COS #NEWHUBSPOT
  49. 49. HUBSPOT COS #NEWHUBSPOT
  50. 50. SPEED MATTERS. 1 second faster load times = 7% higher conversions #NEWHUBSPOT
  51. 51. We’ve made the HubSpot COS 50% faster #NEWHUBSPOT
  52. 52. Some of the best ideas we’ve ever had, We actually never had.
  53. 53. YOU had them.
  54. 54. 143 of your ideas completed in past year!
  55. 55. TELL US WHAT YOU THINK!
  56. 56. New Features by Product Level Feature Basic Pro Enterprise Calendar Campaign Wizard Email Dashboard & Optimizer Social Inbox Enhancement Anonymous Personalization Attribution Reporting List Analytics Workflow Branching Logic Revenue Reporting http://bit.ly/friend-trial Get a Free Enterprise Trial http://bit.ly/customer-trial
  57. 57. Try It For Yourself! http://bit.ly/customer-trial http://bit.ly/friend-trial

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