This document provides guidance for social media facilitators on developing an effective strategy. It recommends focusing on interaction and communication to engage audiences. Facilitators should use a variety of dynamic tools like instant messaging, microblogging, sharing photos and videos to move audiences from observers to participants. Persistence and assisting others is important. Developing trust and organizing information from reliable sources for delivery are also key aspects of a successful social media strategy.

1. Social Media
for ‘Facilitators’

2. Meet Bill, your not so average Facilitator…
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4. You’ll Need a strategy…
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5. Know your audience…
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6. Choose a direction, knowing it’s easy to change direction…
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7. plenty of tools…
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8. … but what’s going to hook our
audience in?
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9. Interaction…
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10. Communication…
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11. (quality) Information…
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12. We are all busy people…
SO take the first step…
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13. dynamic vs. static…

14. dynamic…
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15. dynamic…
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16. move our audience from observers to…

17. PARTICIPANTS…

18. You will need persistence…

19. chat (Instant Messaging – IM)…

20. Micro blog…

21. call..
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22. share…
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23. But, persist
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24. and assist…
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25. Social bookmarking…
You won’t be the first…
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26. Presentations…
It’s [the information] is out there anyway…
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27. Media (photo’s and video’s)...
Its out there anyway…
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28. Research…
Now we’re getting serious…
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29. Blog, communicate, SHARE…
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30. Inspirational… lets others communicate the message?
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31. The third office…???
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32. …but don’t forget the second office!!
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33. …or the first office!
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34. Organise our information, ready for delivery…
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35. Know our sources of information, specific to our domains…
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36. Don’t forget to give as well as take…
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37. Trust, security are problems, it’s a trade off…
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38. …create, learn, moderate on the go…
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39. Blog Share
… information…
Network
Micro
blogging…
Subscribe
…bring your strategy together…
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40. …your time.
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41. …reserve your name now...
w w w. d r n e i l p e a r s o n . c o m
w w w. i S t r a t e g i z e . c o m . a u
…and get contributing.
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42. …to be continued…
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43. Bill a happier Facilitator…
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44. All images courtesy and copyright of http://office.microsoft.com/en-us/images
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All logo’s courtesy of respective companies, copyright acknowledged