Enterprise 2.0 and
        Innovation
         Do you have the strength to
  embrace Innovation in a 2.0 world?




      ...
Enterprise 2.0 is not




                        2
It’s...




          3
And this discussion...



                         4
Needs YOUR
 involvement




               5
Raise your left hand
 If you have   HEARD of Enterprise 2.0




                                         6
Raise your other left hand
     If you are   DOING Enterprise 2.0




                                         7
And hands up...
If you’re interested in Innovation




                                     8
Three Things to Take
    Away, Today
   on Enterprise 2.0 and Innovation




                                      9
1
Technology is only ONE part of
what makes Enterprise 2.0 useful
        and relevant...


    (Secret Hint)
    It’s not...
Technology
    is
Mis-used,
 Un-used,
& Ab-used
Cartoon from:
http://blogs.technet.com/tarpara/archive/2007/09/05/evolving...
And new technologies
come along every day...


                          12
NOTHING is adopted instantly
         (Not a bad thing, BTW)
 Graphic Source: Geoffrey Moore - Dealing with Darwin

      ...
For Enterprise 2.0
Wikis are the most popularly known tool...




                                             14
What Technologies Fall into Your
                 Definition of an Enterprise 2.0 Platform?




                           ...
These are not
“brand new”
  inventions


                16
First wiki
created in
  1995
by Ward Cunningham




                     17
~10 years later...
   (an overnight success!)




                             18
Because of... “The Wikipedia Factor”




  Influential Source: http://www.slideshare.net/xxc/wiki-and-km




              ...
What most people
 now just call...


                    20
The Encyclopedia



                   21
Disruptive Innovation
in Encyclopedia creation... who saw that coming?
                 (Not Brittanica)




             ...
Enterprise 2.0 was born from
    “The Web 2.0 Wave”




Influential Source: http://www.slideshare.net/xxc/wiki-and-km




 ...
Web 2.0
Has completely changed
 the “consumer web”


                         24
Source: Goviral.com “The Social Metropolis”




                                              25
And “the web” has
    infected


                    26
The Enterprise



                 27
Which seems to have
happened instantly...


                        28
But unlike Steroids
     (Innovation in Baseball?)




                                 29
The journey from
   Personal Productivity to
Social Participation took roughly

      24 years
                           ...
Personal computers
                        Participation today exposes
 heralded individual
                       individ...
The Social Factor Creates



      A MAGNIFICATION effect




                               32
2   If Enterprise 2.0 doesn’t help
          the People in your
    organization, you have failed


          Failure typi...
This is not a brain
(Put your brains to work)
                               (All of them)



        (Everywhere)        ...
Brains...
 Can’t hire the talent you
 want, aren’t tapping the
 talent you already have.




      Perhaps it’s time to
  ...
Do you have the right
 people innovating?
Measure talents and create the right teams using three
                   measur...
Otherwise...
You might be doing it wrong




                              37
From: http://GiveUpInternet.com

                                  38
You’re doing
  it wrong!




               From: http://Gawker.com

                                         39
3   Culture Creeps Cautiously




                                40
And Culture is made
       of...
     That’s right, PEOPLE




                            41
Are you wearing the
red shirt of innovation?
                           42
“We Value Your Input”




“By Your, I Meant My...”
                           43
Culture is
 The environment and rules put in place




Official               vs.        (Real)



                        ...
45
Your organization may not
be ready for Enterprise 2.0




                              46
Better to know where you stand
      than shoot blindly...

          . .
       . . .
      . . ..

                     ...
A common question



                    48
If you don’t have
 MILLENNIALS in
your organization...


                       49
Meet     You
     art                n g
 Sm




Go                         a  l
                      igit
  ogl
      ey...
Are you doomed?



                  51
Likely?
  No.


          52
What are YOU Trying to Do with
                             Enterprise 2.0?




                                          ...
How Likely is Your Organization to Use
                  Enterprise 2.0 for the Following?
                      (Millenni...
Age matters
   very slightly...




                      55
Attitude matters

FAR more
                   56
Culture matters
   THE
  MOST
                  57
So what does
Enterprise 2.0
   provide?


                 58
1
Participation



         Brains!
    More Brains!
                59
2
Transparency



     Information
    Connections
       Decisions
         Experts
               60
3
         Simplicity
Platform neutrality
          Usability
     Integratability
              Cost



Low Barriers
    ...
4
           Time-to-market
           Time-to-update
        Time-to-comment
            Time-to-create
        Time-to-d...
So...



        63
If the Front End of
     Innovation


                      64
Is meant to create
   possibilities...


                      65
Isn’t it time you
   created an
  environment


                    66
Where ideas could
multiply in all corners?


                           67
68
1,000,000?
             69
Enterprise 2.0 can support innovation
     successfully at any level...




      Individual   Team   Organization   Custo...
For
everyone
 on the
 earth?
           71
Remember Wikipedia?



                      72
Although...
Is YOUR organization ready for that?




                                       73
This is not theory




                     74
Enable connections
   (Hint: Keywords for multiple audiences)



          Barack

                   McCain




         ...
5,566
4,355


 5,917

  9,423
          76
The Power of a Retweet
     (twitip.com)




                         77
Forge Connections
 Ideas are improved as they are connected to each
other, and as the people behind them are connected



...
LinkedIn - My First Few Months
                          March
                          2004



                         ...
A Year Later

               304




                     80
5 Years Later
                1224




                       81
My LinkedIn network as of:
     March 16, 2009
                             1653




                                    82
So, Does 2.0 (of any kind)
fit into YOUR Innovation strategy?




                                    83
How we can help
     Innovation
    Management                        IAM Alert (News)
     Education
                    ...
Bonus resources
    Just for you...
This deck, bonus slides, interviews on
Enterprise 2.0 and Innovation, and more...

Inf...
Let’s Discuss

                         Dan Keldsen
                   Co-founder, Principal
             at Information A...
Upcoming SlideShare
Loading in …5
×

Do You Have the Strength to Embrace Innovation in a 2.0 World?

14,749 views

Published on

Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.

If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?

Published in: Business, Technology

Do You Have the Strength to Embrace Innovation in a 2.0 World?

  1. Enterprise 2.0 and Innovation Do you have the strength to embrace Innovation in a 2.0 world? Dan Keldsen Co-founder & Principal 1
  2. Enterprise 2.0 is not 2
  3. It’s... 3
  4. And this discussion... 4
  5. Needs YOUR involvement 5
  6. Raise your left hand If you have HEARD of Enterprise 2.0 6
  7. Raise your other left hand If you are DOING Enterprise 2.0 7
  8. And hands up... If you’re interested in Innovation 8
  9. Three Things to Take Away, Today on Enterprise 2.0 and Innovation 9
  10. 1 Technology is only ONE part of what makes Enterprise 2.0 useful and relevant... (Secret Hint) It’s not the most important part 10
  11. Technology is Mis-used, Un-used, & Ab-used Cartoon from: http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx 11
  12. And new technologies come along every day... 12
  13. NOTHING is adopted instantly (Not a bad thing, BTW) Graphic Source: Geoffrey Moore - Dealing with Darwin 13
  14. For Enterprise 2.0 Wikis are the most popularly known tool... 14
  15. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? 20 Source: AIIM Market Intelligence (Q1 2008) 15
  16. These are not “brand new” inventions 16
  17. First wiki created in 1995 by Ward Cunningham 17
  18. ~10 years later... (an overnight success!) 18
  19. Because of... “The Wikipedia Factor” Influential Source: http://www.slideshare.net/xxc/wiki-and-km 19
  20. What most people now just call... 20
  21. The Encyclopedia 21
  22. Disruptive Innovation in Encyclopedia creation... who saw that coming? (Not Brittanica) 22
  23. Enterprise 2.0 was born from “The Web 2.0 Wave” Influential Source: http://www.slideshare.net/xxc/wiki-and-km 23
  24. Web 2.0 Has completely changed the “consumer web” 24
  25. Source: Goviral.com “The Social Metropolis” 25
  26. And “the web” has infected 26
  27. The Enterprise 27
  28. Which seems to have happened instantly... 28
  29. But unlike Steroids (Innovation in Baseball?) 29
  30. The journey from Personal Productivity to Social Participation took roughly 24 years 30
  31. Personal computers Participation today exposes heralded individual individual work more broadly productivity 31
  32. The Social Factor Creates A MAGNIFICATION effect 32
  33. 2 If Enterprise 2.0 doesn’t help the People in your organization, you have failed Failure typically due to: End goals unclear People aren’t empowered Tools gone wrong 33
  34. This is not a brain (Put your brains to work) (All of them) (Everywhere) (All the time) 34
  35. Brains... Can’t hire the talent you want, aren’t tapping the talent you already have. Perhaps it’s time to re-think hiring, training, and retaining... 35
  36. Do you have the right people innovating? Measure talents and create the right teams using three measurements What’s their Orientation to Change? How Do They Best Process Problems? How Do They Decide Where to Start? 36
  37. Otherwise... You might be doing it wrong 37
  38. From: http://GiveUpInternet.com 38
  39. You’re doing it wrong! From: http://Gawker.com 39
  40. 3 Culture Creeps Cautiously 40
  41. And Culture is made of... That’s right, PEOPLE 41
  42. Are you wearing the red shirt of innovation? 42
  43. “We Value Your Input” “By Your, I Meant My...” 43
  44. Culture is The environment and rules put in place Official vs. (Real) 44
  45. 45
  46. Your organization may not be ready for Enterprise 2.0 46
  47. Better to know where you stand than shoot blindly... . . . . . . . .. 47
  48. A common question 48
  49. If you don’t have MILLENNIALS in your organization... 49
  50. Meet You art n g Sm Go a l igit ogl ey D The Millennials 50
  51. Are you doomed? 51
  52. Likely? No. 52
  53. What are YOU Trying to Do with Enterprise 2.0? Millennials Gen X Boomers Source: AIIM Market Intelligence (2008) 53
  54. How Likely is Your Organization to Use Enterprise 2.0 for the Following? (Millennials vs. Average) (30%) (25%) (25%) (19%) Source: AIIM Market Intelligence (2008) 54
  55. Age matters very slightly... 55
  56. Attitude matters FAR more 56
  57. Culture matters THE MOST 57
  58. So what does Enterprise 2.0 provide? 58
  59. 1 Participation Brains! More Brains! 59
  60. 2 Transparency Information Connections Decisions Experts 60
  61. 3 Simplicity Platform neutrality Usability Integratability Cost Low Barriers 61
  62. 4 Time-to-market Time-to-update Time-to-comment Time-to-create Time-to-distribute Time-to-correct Speed 62
  63. So... 63
  64. If the Front End of Innovation 64
  65. Is meant to create possibilities... 65
  66. Isn’t it time you created an environment 66
  67. Where ideas could multiply in all corners? 67
  68. 68
  69. 1,000,000? 69
  70. Enterprise 2.0 can support innovation successfully at any level... Individual Team Organization Customers The benefit is simply... Magnified 70
  71. For everyone on the earth? 71
  72. Remember Wikipedia? 72
  73. Although... Is YOUR organization ready for that? 73
  74. This is not theory 74
  75. Enable connections (Hint: Keywords for multiple audiences) Barack McCain SnapShot of johnmccain.com (rank #56,772), barackobama.com (#842) - Compete 75
  76. 5,566 4,355 5,917 9,423 76
  77. The Power of a Retweet (twitip.com) 77
  78. Forge Connections Ideas are improved as they are connected to each other, and as the people behind them are connected 78
  79. LinkedIn - My First Few Months March 2004 181 79
  80. A Year Later 304 80
  81. 5 Years Later 1224 81
  82. My LinkedIn network as of: March 16, 2009 1653 82
  83. So, Does 2.0 (of any kind) fit into YOUR Innovation strategy? 83
  84. How we can help Innovation Management IAM Alert (News) Education IAM Talking Enterprise 2.0 (Interviews) Education Research Enterprise 2.0 Innovation Strategy Strategy 84
  85. Bonus resources Just for you... This deck, bonus slides, interviews on Enterprise 2.0 and Innovation, and more... InformationArchitected.com/e2bonus Or Email (send blank msg): E2Bonus@InformationArchitected.com Or just hand me your business card... (paper isn’t dead yet) 85
  86. Let’s Discuss Dan Keldsen Co-founder, Principal at Information Architected dk@InformationArchitected.com LinkedIn.com/in/dankeldsen Twitter.com/dankeldsen Bonus resources at: InformationArchitected.com/e2bonus 86

×