Go Global: Welcome to Social Media May 2010


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This session was presentated to the Franchise Council of Australia to introduce them to the world of Social Media as a tool to drive engagement between Franchisor and their Franchisees

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  • Good morning and welcome Juicy topic this morning
  • Smorgasboard -Get u motivated to try a few thingsTrying something different More than just talk - Get you doing stuff Twitter feedTerminology – when we talk about technology we mean.... Particular focus this am is on social media What we will talk about engagement and using technology as one of many tools you have What we are not talking about using social media as advertising tool See who is in the room[stand up]1. use email everyday 2. use facebook3. use twitter
  • intro team
  • Networking – everyone takes piece paper – writes their name their org and 3 areas of expertise or areas that interest them
  • Can solve anything in 4 minutes on twitterGuys link activity back to your areas
  • Strategy first tools secondWhat do you need and what will enable you to deliver itTechnology is the enabler Put people first
  • Current situationThis is where technology can help in creating an environment where engagement can flourish
  • The pace of change is incredibleWe are being left behind. First gen of kids who had computers in preschool is hitting the workforce now Who is leading the change?
  • Communities of practice When last time you did a google search of your brand or in facebook
  • We are using digital platforms to create content, participate in discussions, engage in conversations, share information, opinions and knowledge...Individuals – share thoughts, opinions knowledge, participate, engage, network, research, connect...all around the world what can do is endless
  • Each station intor’s themselves and the WWWWW of their technology ... We’ll have team facebook, team twitter, team......
  • Audience chooses topics for the vid-newsletter and the facebook company Food based
  • FCAcommercial break
  • Go to roving mike and get an update from the technology stations....2 mins JT
  • Some hows....Best BuyRank and rate learningSubmit contentDell- employee storem where your ideas reign 10k ideas45k users200 ideas implemented
  • - Someone is already doing it
  • Don’t have the resourcesCan you really afford to ignore this
  • Make google your bitchhandout
  • And consequences
  • The desire pathway
  • ROI Maps engagement metricskpi’s
  • Over to rob
  • - Raised more questions than answers
  • intro team
  • Go Global: Welcome to Social Media May 2010

    1. 1. engagement: <br />is technology the answer?<br />
    2. 2. our mission...<br />
    3. 3. resistance is futile...<br />we have you surrounded<br />
    4. 4. this morning<br />we hope you’ve had a coffee...<br />
    5. 5. [social] networking<br />
    6. 6. Your Name Here<br />Your Company Here <br /><ul><li> Area of Interest / Expertise Here
    7. 7. and another one here
    8. 8. and one more here </li></li></ul><li>Nancy Networker<br />Networkers ’r’ Us<br /> Social Media<br /> Cupcakes<br /> Operations Manuals<br />Rob Camm rob@goglobalinnovation.com Note: find Rob on twitter <br />Amanda Ashby Cupcake Connoisseur amanda@goglobalinnovation.com<br />Note: recommends sparkles @ Surry Hills<br />Kim Aiken kim@goglobalinnovation.com <br />Check out Ops Manuals blog<br />
    9. 9. nothing to see here... go about your networking...<br />
    10. 10. and that was communities of practice<br />...in practice<br />
    11. 11. ...is technology the engagement silver bullet<br />
    12. 12. No<br />No way<br />No chance<br />Not even close<br />Never!<br />
    13. 13. It’s never ever about the technology<br />...got it?<br />
    14. 14. but...<br />
    15. 15. Engagement doesn’t just happen... <br />it is created<br />
    16. 16. changes in <br />society<br />big freakin problem!!!<br />our <br />adaption<br />Time<br />
    17. 17. If you don’t do it they will... Oh hang on... looks like they have already started...<br />
    18. 18. Social media is a term used to describe the type of media that is based on conversation and interaction between people online.<br />
    19. 19.
    20. 20.
    21. 21. “the true aim of education is not knowledge but action”<br />...get ready to get some action<br />
    22. 22. we need some victims.... I mean volunteers<br />
    23. 23. now what shall we have them do?<br />
    24. 24.
    25. 25. let’s talk engagement<br />
    26. 26. ...a heightened emotional connection that influences people to exert a greater discretionary effort for the benefit of the company <br />
    27. 27. ...what drives engagement<br />Senior leaders who care<br />Feedback<br />Frequent and authentic communication <br /> A voice that matters<br /> Learning and growth opportunities <br />Source: Gallop 2009<br />
    28. 28. your social media engagement tools<br />Mobile<br />Communication / interaction<br />Social learning<br />Crowd sourced innovation<br />Ambassadors<br />
    29. 29. ...Its having a conversation <br />
    30. 30. ...are you really listening?<br />
    31. 31.
    32. 32. we all want to be co-creators...<br />
    33. 33. we interrupt this program...<br />
    34. 34. the model... and who doesn't love a good model?<br />
    35. 35. inform<br />consult<br />involve<br />collaborate<br />empower<br />
    36. 36. This is what we’re doing...<br />What do you think?<br />Can you do this bit?<br />Work with these guys<br />Now over to you... <br />
    37. 37. hmmmmm......good....<br />Kraft Casts <br />Starbucks Partner Cafe<br />Learning Lounge at Best Buy<br />Dell Employee Storm <br />
    38. 38. lets carve up a few myths<br />
    39. 39. the new R&D<br />
    40. 40. costs too much<br />
    41. 41. I don’t have an IT degree<br />
    42. 42. it’s a fad<br />....hmmm.... they said the same thing about coca cola, the Beatles, automobiles....<br />
    43. 43. ...Social Media is the biggest shift since the Industrial Revolution<br />
    44. 44. rules for playing<br />
    45. 45.
    46. 46. set the boundaries <br />
    47. 47.
    48. 48. measuring effectiveness<br />
    49. 49. Culture eats strategy for breakfast<br />
    50. 50.
    51. 51.
    52. 52. www.goglobalinnovation.com<br />karli@<br />rob@<br />amanda@<br />kim@<br />GoGlobalTeam<br />