Networking And Social Media Session 1 Keynote Show

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Slide show for "Digital Immigrants" covering some very basic elements of social media.

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Networking And Social Media Session 1 Keynote Show

  1. 1. Networking  with  Social  Media
  2. 2. Networking  with  Social  Media Finding Belonging in Your Brand Community
  3. 3. When  you  first  ventured  into  the  social   world,  it  was  just  you….
  4. 4. When  you  first  ventured  into  the  social   world,  it  was  just  you…. …well,  you & …your stuff …
  5. 5. …then  you  discovered  there  were  …
  6. 6. …then  you  discovered  there  were  … …other people!!
  7. 7. …you  had  concerns  about  fitting in…
  8. 8. …and  some?mes…you  found  it  …
  9. 9. …and  some?mes…you  found  it  … …just  a  liAle  too much to handle!
  10. 10. Then  you  connected  to  people with like interests…
  11. 11. Then  you  connected  to  people with like interests… …  and  began  to  make friends…
  12. 12. …your  confidence grew…and  soon…
  13. 13. …your  confidence grew…and  soon… …you  earned  visibility…
  14. 14. …your  confidence grew…and  soon… …you  earned  visibility… for  your  special talents!
  15. 15. …and  found   you belonged   to  a   community…
  16. 16. Online  communi?es  work  much  the   same  way…
  17. 17. Online  communi?es  work  much  the   same  way… …you, your stuff, and maybe a friend or two in a safe place…
  18. 18. Online  communi?es  work  much  the   same  way… …you, your stuff, and maybe a friend or two in a safe place… …like here:
  19. 19. Par$cipa$ng  in  the  Groundswell   Winning  in  a  World   Transformed  by   Social  Technologies Charlene Li & Josh Bernoff
  20. 20. Par$cipa$ng  in  the  Groundswell   Social  networks  and  communi$es
  21. 21. Yeah,  but  why  bother?
  22. 22. Yeah,  but  why  bother?
  23. 23. So  How  To  Start?
  24. 24. So  How  To  Start? Get Clear…
  25. 25. So  How  To  Start? Get Clear… …Trusted…
  26. 26. So  How  To  Start? Get Clear… …Trusted… …Belong…
  27. 27. Ge=ng  Clear
  28. 28. Ge=ng  Clear What do I want?
  29. 29. Ge=ng  Clear What do I want? What do I offer?
  30. 30. Ge=ng  Clear What do I want? What do I offer? Who needs to know?
  31. 31. Ge=ng  Trusted
  32. 32. Ge=ng  Trusted Become  A  “ Trust  Agent”
  33. 33. Ge=ng  Trusted Become  A  “ Trust  Agent” How?
  34. 34. Characteris$cs  of  a  “ Trust  Agent”
  35. 35. Characteris$cs  of  a  “ Trust  Agent” Make Your Own Game One of Us Build Armies Archimedes Human Artist Agent Zero
  36. 36. Ge=ng  Accepted
  37. 37. Ge=ng  Accepted
  38. 38. Using  Social  Media:  Your  mission,   should  you  choose  to  accept  it…
  39. 39. Find & Engage…
  40. 40. Find & Engage…
  41. 41. …and   remember,   the  idea  is   to  be…  
  42. 42. …and   remember,   the  idea  is   to  be…  
  43. 43. Let’s  focus  on  being  social… …on just a few sites…
  44. 44. So, What can you Do on these sites?
  45. 45. Create a Profile…
  46. 46. Build your Community / network
  47. 47. Communicate
  48. 48. Access Information
  49. 49. Broadcast Information
  50. 50. Participate in groups & activities
  51. 51. So, okay…what about…
  52. 52.  Profile
  53. 53.  Profile  Build your community / network
  54. 54.  Profile  Build your community / network  Communicate
  55. 55.  Profile  Build your community / network  Communicate  Access information
  56. 56.  Profile  Build your community / network  Communicate  Access information  Pose / answer questions
  57. 57.  Profile  Build your community / network  Communicate  Access information  Pose / answer questions  Broadcast information
  58. 58.  Profile  Build your community / network  Communicate  Access information  Pose / answer questions  Broadcast information  Participate in groups& activities
  59. 59. So,  what  have  we  learned  so  far? Venturing  into  the  social  world  online  is  a  liAle   like  your  first  social  experiences;   Social  web  has  a  mul?ple  ways  to  become   visible,  credible,  and  engaged;     Rela?onships  with  “your  people”  is  a  big   reason  for  using  social  media;   Three  keys  to  gePng  started.
  60. 60. Thank You!
  61. 61. 37
  62. 62. Par?cipa?ng  in  the  Groundswell:   • Wikis  and  open  source • RSS  and  widgets • Forums,  ra$ngs,  and  reviews • Content  organizing  and  tags • Blogs,  user-­‐generated  content,  &  podcasts
  63. 63. Par?cipa?ng  in  the  Groundswell…   • Wikis  and  open  source
  64. 64. Par?cipa?ng  in  the  Groundswell…   • RSS  and  widgets
  65. 65. Par?cipa?ng  in  the  Groundswell…   • Forums,  ra$ngs,  and  reviews
  66. 66. Par?cipa?ng  in  the  Groundswell…   • Content  organizing  and  tags
  67. 67. Par?cipa?ng  in  the  Groundswell…   • Blogs,  user-­‐generated  content,  &  podcasts

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