More Related Content Similar to SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' (20) SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' 2. Can a post rank solely by having keywords in the URL? 10. Data driven SEO Using data to win arguments
David Sottimano
Searchlove 2014 22. Would you trust the information presented in this article?
http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html 36. If I had done this…
Keyword
If you move off page 1
Money you will lose
Keyword 1
-3,000 visits
-$10,000
Keyword 2
-2,000 visits
-$7,500
-5,000 visits per month
-$17,500 per month 39. Get the right people to the right pages in search &
Don’t screw up rankings / traffic
Hreflang, canonical or both? 57. Historical search results
http://www.semrush.com/info/gmail+download+all+attachments+(source)?domain=davidsottimano.com&position=4&ts=1413494980 63. Scenario 3: I can’t open the entire CSV in Excel.
No, I don’t know how to code. 65. Use one of these.
http://delimitware.com/
*windows 7 >
http://recsveditor.sourceforge.net/csv02.htm *independent 66. Scenario 4: I need to gather data from webpages.
I don’t know how to code. 67. Scraping is fun, really fun.
https://import.io/
http://scrapinghub.com/scrapy-cloud 70. Why are we trying to analyse vast amounts of machine data?
Why not fight fire with fire? 71. I had goals…
Reverse engineer why Distilled blog posts do well in search.
And predict how successful new blog posts would be (organic traffic)
74. URL Majestic Status
URL Majestic CitationFlow
URL Majestic TrustFlow
URL Majestic Ext Back Links
URL Majestic Ref Domains
URL Mozscape Domain Authority
URL Mozscape Page Authority
URL Mozscape External Equity Links
URL Mozscape MozRank
URL Mozscape MozTrust
URL Mozscape Subdomain External Links
URL Mozscape RootDomain External Links
URL Mozscape Juice Passing Links
URL Mozscape Subdomains Linking
URL Mozscape Root Domains Linking
URL Mozscape Links
URL Mozscape Subdomain Subdomains Linking
URL Mozscape Root Domain Root Domains Linking
URL Mozscape Subdomain MozRank
URL Mozscape RootDomain MozRank
URL Mozscape Subdomain MozTrust
URL Mozscape Root Domain MozTrust
URL Mozscape External MozRank
URL Mozscape Subdomain External Domain Linking Juice
URL Mozscape Root Domain External Domain Juice
Reading Time
Sentiment
Sentiment Score
Dale-Chall Score
Flesch Kincaid Grade Level
Flesch Kincaid Reading Ease Score
Flesch Kincaid Reading Ease
Gunning Fog Score
Smog Index
Images
Images with Alt
Images without Alt
Videos
External Link Count
Internal Link Count
Total Link Count
Author
Author URL
Robots File Allowed
Robots Meta
Robots HTTP Header
Canonical HTTP Header
Canonical Head
Date published
Year published
Alchemy Sentiment score
Alchemy top concept
Alchemy top keywords
HTTP Status
Redirected
Original HTTP Status Code
Original HTTP Status
Content Type
Content Length
URL Google Indexed
Hash
HTML Length
Text Length
Text to HTML Ratio
Title
Title Length
Description
Description Length
Word Count
Sentence Count
Header Count
Paragraph Count
Last cached date
# likes
# shares
# tweets
# retweets
# g+
Theme (custom)
Type (custom)
Alchemy entity
Sessions
Bounce rate
75. I used organic sessions as my objective field, to classify what was good/bad.
77. < 20%
90% >
80
70
60
50
40
30
Not so interesting 85. I fed garbage in, and got garbage out.
Tip! Don’t use metrics that are well correlated with rankings. 88. If it gets links, shares, converts, we usually class it as “good”.
But what made it “good” ? 89. Tutorial
Technical > contains code
Controversial
Breaking news
Funny
Serious
Off topic
Controversial
List post > top 5,10, checklist
Tool review
90. Try it. A free version is available.
http://goo.gl/NKtXOl