6. What is a PBN
Its a private blog network, websites are designed and
used as link building assets to rank other websites.
Sites that are there to manipulate the search engines.
7. There is always a risk attached to anything in life,
building a low quality PBN is likely to get you penalised
What’s a Shit PBN?
Domain name with low domain metrics
Its not always wise to chase domain metrics anyway, but why buy a shit domain?
Copied, Spun or Low Quality Content
There is no real quick way to automate quality content, no point in using someone else’s
content, using guys on Fiverr or using content spinning software.
PBN’s that Publicly sell links
A PBN with thousands of links scattered all over it is not what you would call a real PBN or a
natural website, stay well clear of this type of PBN.
Multiple PBNS on a Shared Server
People building low end PBNS are always worried about the cost, putting all your assets on a
shared server is a massive footprint.
PBN Site with no Traffic
You want a PBN to work well, get traffic and rank well, it is then an asset, some crap website
that doesn’t rank well and gets no traffic is worthless.
15. Traffic Boners
So if PBN’s are done properly you will get a nice uplift
in traffic as some of the examples show, but thats if
you use PBN’s as part of an overall marketing
What is a
Local citations, every other bit of
SEO you would expect on your
Decent website that is actively
getting traffic and rankings.
Real social activity, real
engagement, real social traffic
Websites that are not on a
shared server using 1 IP
Vs Shit PBN
Unique content, website in its own right, real
traffic and rankings
Social accounts, GMB, citations, links,
Unique IP Address, varied whois data, unique
template, unique plugins, unique logins
Sites all on varied servers, varied IP addresses
and effectively all sites in their own right
Cluster of sites on one shared server
Whois details all under one registrar account,
under one name
Spun content, links from fiver, not frequently
updated, no citations, no ranks or traffic
Has hundreds of links being sold on these
You don’t have to be involved in
every single process in your
business, delegation is key.
If you want to work at scale,
outsource the grunt work to a
Where possible use automation,
we are in the 21st century its time
to use technology.
20. Domains with previous backlink profiles,
expired, auction websites, drop catchers.
Take content where relevant from the old
website, and use it for your new PBN.
Tons of places, expired domains, domain
hunter gatherer, go daddy auctions
Best place for domain
Kalin Karakehayov, biggest list on UK
expired domains I’ve seen. He is also at
Knowledge Bomb 1
21. These guys leave beginners little to no
chance of getting any good domains
This guy has a lot of good domains
So Matt regularly emails you with any
new domain names that are coming his
Don’t Chase Domain Metrics
• People obsess over domain metrics
• Domain metrics can be faked
• Links from domains with real traffic and real backlink profiles are important
PA, DA, TF, CF are 3rd party metrics
Some local citations
Robert Kirk www.citationsbuilder.com
Each citation is unique
Make sure that you submit different descriptions for each
citation you submit so that it can indexed. No point in
submitting the same description to 100 directories.
Ensure citations get indexed
Indexing tools or again use a service based on citations, let
someone else do the grunt work its cost effective.
Social Media Automation, keep your PBN’s and persona’s
used to buy domains looking real.
Invite only not for public sale any longer, but an amazing tool
that can do so much work in the background
email@example.com and I will invite you to the
tool, it does have a free 5 day trial.
Knowledge Bomb 2
Social Media Automation
Building a following on autopilot, making fake persona’s
real and using them to your advantage.
✓ Works on all social platforms
✓ Builds a real following
✓ Specify days and times of interaction
✓ 24/7 365 days per year
28. Adam Howard
“Adam Howard has a real following
online, he regularly posts, tweets and
does lots of different things. Most
people wouldn’t know this was a fake
persona. With 2500+ followers, 473
tweets and regular varied interaction it
will look real.”
What It Wants
Although google doesn’t use domain metrics
these are a good way to figure out whether a
link has any real value.
Use these as tools
Use your PBN to bargain with other
webmaster’s for genuine links.
Google wants to see links from websites that
Keep the PBN a secret
Don’t tell people about your PBN, fly under
the radar and use these assets to your
Link Building Power
Build your PBN slowly these will become your assets moving forward.
Treat your PBN’s Well
Treat your PBN’s like they are your own main website, they are valuable to you going forward
and will always make you money.
Never Sell Links
My advice would be to keep your PBN’s to yourself and make them work for you in a number
of different ways. Never sell links to others, you will no longer be a Private Blog Network.
Google do take action
There is always a risk with using PBN’s and Google
have been known to take manual action for sites that
✓ Costly Clean-Up
✓ Slump in rankings and sales
✓ What strategy do you use next?
✓ Does Google ever trust your site 100% again?
SEO Strategy before
Viral Piece’s can work well and attract
links so worth exploring this.
Suppliers, industry bodies and
anyone else in your niche.
Exhaust all outreach opportunities
PR Links, Mentions, Link
Write and contribute on expert blogs,
you will get links as a result.