Getting the Most out of Linkscape

Nick Gerner
Nick GernerSenior Software Engineer at Technology Community
Getting the  Most out of Linkscape Nick Gerner Senior Engineer SEOmoz
Linkscape ROI ,[object Object],[object Object],[object Object],[object Object]
Signals Expert Opinion: Relative Importance of Algo Components in Google
Signals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Signals
Metrics, Metrics, Metrics
Linking Root Domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics, Metrics, Metrics
Total In-Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good!
Metrics, Metrics, Metrics
mozRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAQ: Linkscape Counts are Low The Whole Web Search Index Linkscape Index “ Center” of the Web
FAQ: Linkscape Counts are Low ,[object Object],[object Object],[object Object],[object Object],Good!
FAQ: Interpreting Changes
FAQ: Interpreting Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAQ: Passing 0 mozRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAQ: What's Good mozTrust? “ Trustworthy” Grants mozTrust “ Popular” Grants mozRank .edu research On Y!Combinator .gov homepages Unknown .edu Prof's crappy  homepage Obscure Regulatory Org Internal Page Digg Y! Combinator Spam Link  Farm You Want  to be Here mR = mT
Scenario: Find Broken Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario: Find Broken Pages ,[object Object],[object Object]
Scenario: Find Broken Pages www.seomoz.org/labs/toppages
Scenario: Quickly Visualize Gaps ,[object Object],[object Object],[object Object],[object Object]
Scenario: Quickly Visualize Gaps www.seomoz.org/labs/lsvisualize
Scenario: Competitive Links Industry Leader's Links Another  Competitor's Links Your Links You Want to Get These Valuable: Your Competitors Have Them Attainable: Many of your Competitors Have them
Scenario: Competitive Links ,[object Object],[object Object]
Scenario: Competitive Links www.seomoz.org/labs/link-intersect
Resources: SEOmoz Q+A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources: Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources: More Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Getting the Most out of Linkscape