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SearchLove London | Mackenzie Fogelson, 'The Measurement Behind Your Integrated Marketing Strategy'

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SearchLove London | Mackenzie Fogelson, 'The Measurement Behind Your Integrated Marketing Strategy'

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Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge. Mack will discuss how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to finding the right key performance indicators, to putting the focus on the bigger picture your data is drawing.

Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge. Mack will discuss how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to finding the right key performance indicators, to putting the focus on the bigger picture your data is drawing.

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