Seo questions for 2013


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Seo questions for 2013

  1. 1. Q10. What is keyword stemming ? Ans. keyword stemming is the process of finding out the root word from the search query.. Q11. Ans. Keyword density make your content stand out in crowd. Here is important formula of keyword density Q15. What is google Sandbox ? Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web Q16. What is LSI ? Ans. LSI stands for latent semantic indexing.It is data retrieval technique. Q17. How many characters limits in Title tag ? Ans. In title tag approx 70 characters we can add. <title>primary keyword(70 char)</title> Q18. How many types of Meta Tags and their characters limits ? Ans. 2 types meta tags in Seo Description Meta tag (150 characters limits) Keyword Meta tag (200 characters limits) Q19. What Seo tools do you use ? Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer. Q20. How many SEO techniques do you know ? Ans. 1)Black hat seo 2)White hat seo 3)Gray hat seo Q25. Tell me One URL short links site name ? Ans. Q27: Difference between keyword & keyword phrase? Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase. Q28: Establish a difference between PR & SERP. Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site. SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
  2. 2. Q33: What are the aspects in SEO? Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off- Page. SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc. SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting. @@@@@@@@@@@@@@@@@@@@@@@@ What is Cloaking SEO? @@@@@@@@@@ On Reporting - What Kind of Reports do you Give to your Clients? I like numbers. So maybe I might be biased towards this question but for me, measuring things is very important. In SEO we are always having to justify our ROI and one of the ways you can prove it is through reporting. Generally speaking, once a candidate comes from an agency background I would expect reporting to be almost inbred as clients always want to justify their SEO spend. However, I'm interested in what metrics the applicant think are important across both search and social. I'm also keen on hearing how they usually present this data and the frequency at which is delivered. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ On Social Media - What Kind of Things have you Done on the Social Side? A pretty broad question as there are no right or wrong answers. Its more about what works. This question is purposely open ended as I just want to know what the interviewee has worked on in the past. The answer, for me is not based on how well you know Facebook and Twitter, but simply given the opportunity, do you have enough knowledge to be able to leverage social platforms to achieve a particular goal. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Come Work At WordStream! WordStream is growing fast. We’ve added over 30 new hires to our Boston office in 2012 so far, and we’re still going. We are hiring for several open positions, including roles in engineering, sales, marketing, and client services. Plus, if you’re applying for an Internet marketing job here, I’ve already given you all my questions! If you think you’re cut out for the work, I encourage you to apply. Send me an email at lkim at wordstream dot com. I look forward to meeting you! Bonus - We've outlined what it's like to have an online marketing job. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Talking about SEO tools and services SEOs tend to use a lot of tools to get more data in less time, so get prepared to talk about the tools and services you prefer. I would probably mention: The tools provided by search engines: Google Analytics, Google Webmaster Tools, Google Adwords Keywords Tool, Bing Webmaster Tools, etc. Tools for tracking SERPs: Rank Tracker Link ideas and competition research: SpyGlass User experience analysis: ClickTale Guest blogging: MyBlogGuest, HARO PPC analytics: SEMrush
  3. 3. @@@@@@@@@@@@@@@@@ Q.What is mouse trapping? !!!!!!!!!!!!!!!!!!!!!! Q: What is spider? @@@@@@@@@@@@@@@@@@@@@@@ what is reason of site Impressions get down??? @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: How do I reduce costs of my paid search campaigns? Ans: Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts. Some interviewers are fond of tricky questions. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: How do you manage large set of keywords (hundred thousand to millions)? Ans : It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified. Can also mention classification of keywords according to importance such as ’high’, ’medium’ or ’low’ and those that are of secondary importance, low performance, and those keywords that are candidates for removal. Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: If we rank high on our brand terms in organic results, do we need to rank well on paid search? Ans: Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: What is Quality Score and how does it affect your work as paid search specialist? Ans: State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means. Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns. Reducing operating costs is what clients have in mind, right?
  4. 4. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: What is the difference between search engine marketing and Internet marketing? Ans: Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible. Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: What SEO tools do you regularly use? Ans: I primarily use Google Analytics. Apart from that some of the tools that I use are; Keyword Analysis Tools / Keyword Research Tools (DP keyword suggestion tool & Google Keyword Suggestion Tool are popular) Keyword Density Tools Index Checking Backlink Checking HTML validation Tools (W3C HTML Validation Service ’ ) Google Pagerank CHecker (Google Toolbar) Google Webmasters Tool (along with Yahoo Webmasters Tool) XML Sitemap Generator Search Engine Submitters (IBP is good) If you have a limited budget, Google webmaster tools, Google Analytics and SEO for Firefox should be sufficient. If you are using a CMS like WordPress, they come with a whole lot of SEO Plugins that are completely Free. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Is Using Software to Submit Content Good for SEO? Ans: Software that provides submission to directories should include features that submit materials via recognized SEO methods that are permitted by the search engines. Therefore, for SEO article submission to be safe and secure, it needs to mimic human behavior. Otherwise, the submission will be considered spam, and the material will be barred, which, of course, defeats the purpose of SEO. While using software can save you are great deal with respect to cost and time, you must make sure that it scrupulously adheres to SEO guidelines. Therefore, in most instances, it’s best to place your article manually at a site, which ensures the natural building of links ’ organic connections that add to the credibility of the articles you write and bill you as an expert as well. In no way do you want your content to be regarded as spam. So, to play it safe, it’s best to practice manual submissions to build trust and maintain your search engine rankings. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: How to Get SEO Projects? Ans: Become a member of various freelance websites like elance, odesk,,, etc. Besides online freelancer sites as mentioned above, participate in various SEO Forums like Sitepoint, Digitalpoint etc and offer your valuable inputs on various threads.
  5. 5. You can also offer/advertise your services on various webmaster forums like sitepoint, warrior forums, digitalpoint etc. Lastly, visit some small websites and analyze their website Meta tags in order to determine if they have already hired someone. If not, get back to them saying you would perform minimal SEO for free and if they are happy you can do Advanced SEO and link Building etc for a low price and increase their Web Traffic an Online Presence. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : What methods would you apply for decreasing the loading time of a website? Ans : I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : How will you treat Web standards while optimizing a website? Ans : Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Explain the importance of domain name? Ans: Domain name although the Age of Domain matters, search engines do not favor older and established sites with no recently updated content, it is better to have the content separated and have a different domain preferably with the keywords in it) for different niches. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Is Domain Extension ( .com, .net, .org, .in ) Has any effect on ranking of website on search engine ? or they don't have any role in SEO of website? Ans: Search engines aren't really biased with domain extensions since these are just to tell the search engines as to which category the URL belongs. But using country specific domains (that carry regional meaning) can help you rank high in that particular country. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Why Should I hire You ? Ans: Why should you hire me, there is two reason, 1st one is that my qualification is match to this job profile and second one is that as you know I am fresher I have not any experience but I have knowledge as well as I am responsible person so you should give me one chance to prove my self thanks. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Which of the following can be termed as a good keyword selection and placement strategies? Ans: Ans: a. targeting synonyms of the main keyword @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: How would you describe your current marketing strategy?
  6. 6. Ans: Similarly, companies employ a vast array of marketing strategies, from solely SEO to PPC, content marketing, and social media outreach. If your client’s dead-set on using PPC, but you can’t tell your CPCs from your CPMs, do everyone a favor and pass on the opportunity. Poorly executed projects’no matter how good your intentions are’will only damage your company’s reputation. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: How is your website structured? Ans: These days, website structures range from HTML pages to sites that use popular CMS platforms to custom coded, script-based systems. Given all this variety, it’s nearly impossible to attain expert-level proficiency in every web technology, meaning that clients making use of platforms that aren’t your strongest suit may not be the right fit for your agency. Determining this before drawing up a contract will save both you and your prospective clients plenty of time! @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Q: What does the Submission Process Actually Do? Ans: The SUBMISSION programs send your web site address, "URL" to search engines and links using what is referred to as add-a-URL strings. After receiving the URL, engines use a "spider" to then parses through the HTML code looking for tags that begin with "<a href=". After the entire page has been parsed, a small "Web BOT" travels the links it found, searching for more links using the same procedure until all of the pages at that URL address have been found. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Q: Is there something wrong with multiple images per page, or is one the minimum? Ans: In the Google SEO Guide, they say 'optimize the use of images.' What they are saying is use the ALT attribute (and put keywords in there) to TELL Google what this is a picture of. So a great SEO page has keywords - TITLE tag - has keywords in it, but has some pizazz / snap to it, pithy so it 'gets the click.' META DESCRIPTION tag - has keywords in it, <155 characters, pizazz (how do you spell that?)... H1, header tag - A HREF, etc., some of the high priority tags GOOD keyword density. Now, let's talk about images. ** IF ** Google sees AT LEAST one image with the KEYWORDS in the ALT attribute this is a POWERFUL signal that this page is very focused on that keyword phrase. So I recommend at least ONE image per page that REINFORCES the TITLE tag. Beyond one? Perhaps two... but you can OVER DO it. That's called KEYWORD STUFFING and is bad in terms of SEO. If a page is TOO PERFECT, TOO OPTIMIZED, TOO DENSE... it will be deprecated. So don't OVERDO is. Don't UNDERDO it. I recommend one image, but not more than three... Three is even pushing it. But at least one. That's why it's the ART of SEO as much as the SCIENCE of SEO. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Where do you put company names in TITLE tags for SEO? Ans: Title tags are incredibly important to search engine optimization, so you are right to spend a lot of thought power on how to write your title tags. Generally speaking, it is easy to be number one for your company name, so therefore either do not include your company name on many of your title tags or put the company name in the far right position. Reserve the most powerful positions, which are those on the left, for your target keywords.
  7. 7. Also realize that the title tag becomes the headline on Google. So in less you have a really strong brand like Motorola ot GEICO, then you want the reader to see the keywords first, which is more engaging. That is another reason to put the keywords towards the left of the title tag for search engine optimization purposes. As for the second part of your question I an adverse to 'commas.' I have a hunch that Google deprecates comments so I prefer to use the pipe character (|). Regardless, try to write your title tags as if they are complete sentences or at least read like bulleted lists and avoid comma comma comma phrases, as that is a dead giveaway to Google that you are over optimizing the content! Hope this helps! @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ THE TOP FIVE SEO MISTAKES ACCORDING TO GOOGLE’S MATT CUTTS In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes.(1) Not having a website or having a website that is not crawlable is the biggest mistake he sees.(2) Not including the right words on the page. The example Matt gave is: don’t just write, ’Mt. Everest Height’ but write, ’How high is Mt. Everest?’ because that is how people search.(3) Don’t think about link building, think about compelling content and marketing.(4) Don’t forget to think about the title and description of your most important pages.(5) Not using webmaster resources and learning about how Google works and what SEO is about. Read More article regarding SEO Issues : @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ HOW DO I ADD MY SITE TO GOOGLE'S SEARCH RESULTS? Learn how to make your site available to appear in Google products.Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses software known as "spiders" to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when our spiders crawl... @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : With all the different search engines, which ones should I be optimizing for, and which are searched the most often? Ans: The 4 most popular search engines by far are: Google, Yahoo, MSN/Live, & Ask They comprise over 90% of all searches online. I believe Google is getting around 60-65% of all searches, making it the most important by far to be optimizing for, and that number is just increasing. With all the algorithm changes, and dynamics happening between the different engines, I don’t know of many SEO’s that are specifically targeting one engine or another. If anything, targeting Google is the most common. So many of the principals are the same with all the engines. You should really just be following a set of SEO best practices, and not necessarily focusing on one or the other in my opinion. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: How can I find out how much traffic my competitor is receiving? Ans: There isn’t a clearly defined way of doing this. There are a few tools out
  8. 8. there that will give you a rough estimate, but many aren’t accurate, or don’t provide enough data. But if you can’t resist checking anyway, try using, or For larger sites, you can also use, and @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques : Does it matter if I use Bold or Italics in my website’s copy? ’ Ans: It depends on who you ask. My short answer is no. It doesn’t play a significant role in your ranking. There may be a small shred of evidence to show that SE’s place some value on the bolded words, but not the italicized ones. If you start bolding your keywords all the time on every page, it’s going to make for a pretty bad user experience. I would just concentrate on your titles and subtitles (h1,h2, etc.). Those are generally accepted as the most important part of copy optimization. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques What is EMD? Ans: Exact match domain is when a keyphrase is in the domain name in an attempt to rank better. Select one that’s right for you not Google. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: Is HTTPS bad for SEO? Ans: No it is not but try to avoid the trap of your site being duplicated in HTTP and HTTPS. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Ques: When do the Submission appear on the engines? - SEO Ans: - Engine and the directory structure for the website are different and it allows the submission to be done using the engine only. - The submission can take time or it is required to have the instances of the web site to be listed on the search engines. - Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request. - The engines can be added according to the submissions that are taking place and the calculative chances with the sources. - The engines and directories are put in a queue and add the chance to check the site for the content that is being used. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ LATENT SEMANTIC INDEXING: MORE IMPORTANT NOW THAN EVER BEFORE Due to the continual evolution of algorithms, SEO is constantly changing. One aspect that is more important now than ever before is the use of relevant phrases in content, commonly referred to as latent semantic indexing (LSI). This term refers to layering article content with multiple keywords rather than simply focusing on one. The benefits of LSI and how it works Perhaps the biggest benefit of LSI is the increase in traffic you can experience from employing this technique. While it’s possible to get a considerable amount
  9. 9. of traffic from only one keyword, it only makes sense that you should get more from multiple keywords. In most cases, there will be one or two primary keywords used in an LSI article that have a normal keyword density ranging from two to three percent. However, there will often be up to 25 more keywords that are relevant but with a lower keyword density. Say ’Honolulu injury attorney’ is your primary keyword phrase on the home page of your law firm’s website. If you want to use LSI to bolster your SEO campaign’s success, you would sprinkle phrases like ’injury lawyer’ and ’Hawaii attorney’ in the rest of the copy on that page of your website. You can then expect to get traffic for multiple search terms instead of just one or two because you now have a larger variety of keywords within your content. Besides this, LSI is a great alternative to loading articles with anchor text. Since Google now penalizes websites with spammy anchor text, LSI should help your site rank for multiple keywords without causing your rankings to drop. LSI is also advantageous because it creates an opportunity to reach a wider audience. Even if someone isn’t necessarily interested in the content of your primary keyword, he might might be intrigued by the alternate keywords. This means that your website will have more value and an overall better appeal. You should eventually be able to build a bigger audience for your website or blog, hopefully making it easier to land more clients for your law firm. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ LIST OF FREE HOSTING SITES 1. 2. ZeroCatch 3. 4. Zero USA 5. 6. Nokly 7. 8. 9. ServersFree 10. 11. 12. 13. 14. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 7 Questions To Expect From Your New PPC Manager So, you’ve taken the plunge and hired a new PPCmanager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. Either way, congratulations on the new hire! You’ll no doubt expect your new PPC manager to dokeyword research, set up ad copy tests, manage bids, and track conversions. But PPC management goes way beyond keywords & ad copy. Here are seven questions to expect from your new PPC manager.
  10. 10. What are Your Goals for PPC? The first thing your PPC manager should do, before he or she even logs into AdWords, is talk to you about your goals. A PPC campaign without goals is like traveling to a new city without a map. How will you find your way if you don’t know where you’re going? Expect your new manager to ask specific questions about sales goals, cost per conversion targets, and overall business goals. What are Your Key Products and Services? If you’ve hired someone from within, they probably already know the answer to this question. Everyone else needs to ask it. Even if your goal is just to use PPC to increase overall sales, it’s invaluable to know which products or services are your ’must-haves.’ This info is critical for prioritization, especially if you run low on budget and your PPC manager has to dial back your spend. Who is Your Primary Target Audience? Even your from-within hire should ask this question. Not only is it important for overall marketing strategy, it can also drive PPC tactics such as engine placement, geotargeting, and ad messaging. For example, if your goal is to generate awareness of a new product targeted to women age 35-54, you might want to focus on Facebook ads. You’ll get zillions of impressions, and they’ll all be delivered to your target audience. If your goal is to reach business decision makers, you should try Bing ’ it works very well for B2B at a fraction of the cost of Google. Are There any Specific Offers You’d Like to Promote? Not all PPC is offer/promotion-based. But it’s still good to know what promotions and offers are out there so you can test them in PPC. PPC is a great way to vet marketing messaging and get immediate response data without spending a lot of money on creative and traditional media. You can use PPC to test offers and concepts before rolling it out to display and print. It’s an efficient way to see what resonates with the audience and avoid sinking money into messaging that doesn’t get attention. What is Your Desired Cost per Conversion? While this question is related to the goals question, it needs to be asked on its own. I’ve lost count of how many clients I’ve worked with over the years who have no idea how much they’re willing to pay to acquire a customer. Sure, it’s possible to run PPC campaigns without a target CPA in mind ’ we’ll just try to get the lowest possible cost per conversion. But if you have even a ballpark number in mind, share it with your PPC manager! I once had a client in a competitive vertical with CPCs upwards of $5/click. We were getting CPAs of around $15, and I was pretty happy with that. Turns out the client didn’t want to pay more than $5 per lead! We would have had to convert every visitor in that situation. Get these thoughts out in the open before your campaign launches ’ you’ll both sleep better at night. What Conversions are you Measuring, and How are You Measuring Them? This is another question that a surprising number of advertisers answer with ’I don’t know’ and ’we’re not.’ If those are your responses, that’s OK. Your PPC manager can help you. But identifying key website conversion actions and setting up a way to track them will be their first order of business, before they even log in to AdWords. If you're tracking conversions, that’s great! If you have more than one conversion you’re tracking, take things one step further and make sure your PPC manager knows the priority of each conversion. If you’re in ecommerce, online sales will probably be your number one conversion; but you might also be interested in email signups, contact form submissions, phone calls, and other actions. Knowing the importance of each conversion will help your PPC manager optimize campaigns accordingly. What’s a Good Time to Hold a Recurring Meeting?
  11. 11. Nobody wants more meetings. But regular communication with your PPC manager is crucial, whether the manager is in-house or at an agency. Meetings don’t have to be in-person; I have 30-minute monthly calls with several of my clients, and we rarely cancel. That’s because the clients know that we’ll discuss progress toward their business goals, how well we’re reaching their target audience, promotional offer results, cost per conversion, and conversions by type. Sound familiar? It should! We discuss all the questions I’ve outlined here. And we talk about other things too; but the primary agenda is usually the first six questions in this post. Even if your PPC manager isn’t new, it’s a good idea to revisit these questions with them. You’ll be glad you did. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ remarketing.html @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Could you briefly explain the PageRank algorithm? How you created any SEO tools either from scratch or pieced together from others? How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns? @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 2. What are the different types of SEO? Define it? --> Mainly there are 2 types : On-Page Optimization as well as Off-Page Optimization. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 7. What is cloaking? --> Clocking is one of the way Black Hat SEO, In which website content available to Search engine Spider or crawler is different from content available for users. As it is violation of google webmaster is comes under Black Hat SEO. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 9. What is Keyword Density? --> Keyword density is nothing but number of times uses of meta keyword in a page with content. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 17. How to do 301 or 302 redirection in Linux as well as windows server? --> In Linux Server, We can use .htaccess file for 301 i.e. Permanent redirection as well as 302 i.e. Temporary redirection. In Windows Server, These redirection done by using IIS Redirection. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 18. Define canonisation? --> A simple meaning of canonisation is ’One Landing Page with different URLs.’ As per search engines, www and Non-www version of website are two different pages of a website which pointing same content, sometimes /home.php or /index.php or some other extensions etc. To Prevent these use 301 redirection. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 19. Is there a limit to how many 301 (Permanent) redirects I can do on a site ? --> Basically there is no limit for that but one thing we should keep in mind that redirection should not create loop in it. Check out this video from Matt Cutts "" @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
  12. 12. 20. Which one do you favour Underscores vs. dashes in URLs ? --> According to me it is Dashes instead of Underscores. as matt cutts says, dashes means Spaces and underscore means no spaces. So when we are writing an url like /seo-questions.html then google reads it as seo questions and if it is like seo_question then google reads it as seo questions. Check out following video by Matt Cutts "" @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 21. What is keyword cannibalization? -->It occurs when some pages in website competing for same keyword in search engines. We can’t prevent that to happen some time when we are using important keyword in different pages in the website. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 22. What is Disavow Tool? -->It is use to remove the bad backlinks coming to one’s website. Basically we use it when backlinks coming from bad site and which we don’t want. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 25. What are the methods to restrict a webpage from the search index? -->We can use robot.txt for this purpose And also using webmaster tools it’s possible to remove any link from website to show in search engines. 26. What is MouseTrapping? -->Mouse trapping is the way of keeping visitor in website or preventing visitor to leaving website. It happened by using of either popups or by some advertisement. 27. What is BLOG Flipping? -->It is the way of changing author of blog. It is useful for buying or selling blogs. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 29. What is keyword prominence? -->Keyword prominence is nothing but indicate the placement of keyword in website’s title, meta description, content etc. 30. What is Ghost Banning? -->It is the practice of banning users from Forum, social media from administrator of moderator, if in case users are spamming the site or putting irrelevant contents or URLs. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ What does the term Keyword Prominence refer? Which of the following statements about FFA pages are true? @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ .What are the functions and parts involved in search engine? 9.What are the ways in which spiders can find the web site? - SEO 10.How does search engine perform? - SEO 11.What is the procedure for the search engine to spider the user’s website? - SEO 12.What is the procedure to display the information of search engine? - SEO
  13. 13. 13.What is the use of using keyword prominence? - SEO 14.What is the function of Organic search engine optimization? 15.What are the effects on websites using the organic search optimizations? 16.What are the tools used in organic search engine optimization? 17.What are the different types of Ethical SEO? 18.What is the purpose of cloaking? - SEO 19.What is the function of Cross linking? - SEO 20.What are the guidelines need to be followed to write the SEO? What is a seed keyword? What is url targetting? What is DNS? Give me a description of your general SEO experience. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO? Explain various steps that you would take to optimize a website? If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take? What do you think about link buying? What is Phrase Based Indexing and Retrieval and what roles does it play? What's the difference between PageRank and Toolbar PageRank? From an analytics perspective, what is different between a user from organic search results vs. a type-in user? Are you familiar with web analytics and what packages are your familiar with? From an analytics perspective, what is different between a user from organic search results vs. a type-in user? How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns? How do you evaluate whether an SEO campaign is working? What does competitive analysis mean to you and what techniques do you use? If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem? How many target keywords should a site have? How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM? You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work? Why does Google rank Wikipedia for so many topics? how important is it to identify all potential keywords before choosing one? What are some situations? Once you have identified a keyword you like, how do you go about targeting it? What’s your number one rule with SEO? @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Q10. What is keyword stemming ? Ans. keyword stemming is the process of finding out the root word from the search query.. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Q20. How many SEO techniques do you know ? Ans. 1)Black hat seo 2)White hat seo 3)Gray hat seo
  14. 14. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Q27: Difference between keyword & keyword phrase? Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 12)What is the meaning of competitive analysis? Ans: Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of idea. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 14)Can you tell me about Frames in HTML? Ans: Frames in HTML are obvious as they used to discriminate the page content into distinct fragments. Search engines treat these frames as absolutely different pages as well as frames also put an negative impact over SEO. Therefore, we should avoid the practice of using Frames and implement basic HTML instead. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 16)What do you know about Keyword stemming? Ans: It is the practice to find out root word from search query. For instance, a keyword like ’playful’ will be split to the word ’play’ by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word ’play’ in it. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 18)What mistakes you should avoid while optimizing the website? Ans: The main mistakes that should be avoided are filling keywords in Web-Page, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ What’s your number one rule with SEO? More than any other question, this one will reveal your candidate’s basic philosophy and approach to SEO. It will also give you some idea of how experienced they are. As your candidate answers this question, whether they’re white hat, black hat, or somewhere in between, ask yourself if you can work with someone with that approach. Are they the right fit for your business? @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ What are your go to SEO tools? Nearly everyone uses tools of some kind in the SEO industry. Many are quite high profile and very popular; these include SEOMoz, Citatation Labs Link Prospector, Majestic SEO, and Raven Tools. Here, though, you’re not concerned with which tools your candidate SEO uses as much as how they’re used, and for what sorts of tasks. Used correctly, tools can speed up the process of SEO in a variety of ways; they’re a boon to research. But they’re not absolutely necessary. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ How do you carry out competitive analysis of keywords/SERPs as part of the keyword research process? Since keyword research is almost always the first and most important step for any SEO or SEM campaign, your SEO candidate should be able to tell you the process they use in detail ’ and it better be good.
  15. 15. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Have you ever outsourced SEO work? Give me one example. SEO and SEM have grown complicated over the years. In addition to ordinary on-site optimization, there’s link building, pay-per-click campaigns, display ads, social media aspects, content creation, and more. That’s a lot of different pieces, and rare is the person who can do it all. Sometimes it’s necessary to outsource some details of a full-fledged online marketing campaign. Your SEO candidate’s answer to this question will tell you how well she can manage the whole circus. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ What are effective metrics for tracking return on investment for SEO? The right answer to this question depends in part on what you’re trying to achieve with your website; if you’re an online publisher, increasing traffic may be important than increasing revenue. Listen for your SEO candidate to use words like organic revenue, organic traffic, number of organic keywords, average order value, and conversion rate. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Question 1 ’You are A/B testing two different ad creatives . . . here are their impressions and clicks. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?’ Better yet, put data in front of them from a small Adwords account and just ask a simple, ’What do you do?’ While this isn’t natural search specific, its an easily understood simplistic pre-Algebra problem. The (insufficient) math-only answer is to calculate CTR and declare a winner (per EricM above). Years of schooling have trained us to identify a math problem, calculate the answer and move on to the next problem. This is the wrong approach and yields the wrong answer. What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience. The right answers (yes plural answers) include: Consideration of sample size and confidence intervals. Looking downstream for differences in conversions in the creative. How can I further segment the 50 keywords to get more granular groups. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Question 2 ’In the above example, calculate the ROI of Ad A.’ This is a great, albeit obvious test for business orientation. The engineer who can get this question is surprisingly rare, but amazingly valuable. A ’marketing person’ who can’t come up with the basic formula isn’t going anywhere. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. I’m looking for the candidate who will quickly ID those missing elements, then put them together. Question 3 ’How would I use an analytics package to track reservations made on Urbanspoon?’ I’m looking for an understanding of how conversion tracking works ’ ideally within a large analytics package, like GA or Omniture. Question 4 ’According to Comscore, Company XXXX seems to been outpacing our growth in search over the past 12 months, why do you think that’s the case?’
  16. 16. I’m looking for answers that utilize some of the paid or unpaid tools on the market. I’d expect someone to recommend doing a comparative link evaluation using tools from Majestic, SeoMOZ, Raven or even something free like Blekko. This is a great time to let the candidate actually log on to a tool and walk you through how they use it. Having a Majestic account is very different from being able to use one; in the same way that having a gym membership has not slowed the progression of my increasingly soft midsection. Question 5 ’Tell me about Caffeine or May Day.’ I’m not looking for my favorite beverage or descriptions of young girls dancing with ribbons. These are two named algo updates from 2009/2010 and familiarity with them indicates some duration of hands-on search. If you are looking for someone with serious longevity, ask about the Google Dance. Question 6 ’Here is an excel file with data for all of the 600,000 restaurants in the United States from Urbanspoon. Turn this file into a list of cities with more than 1,000 restaurants.’ The answer involves pivot tables and should take about 1-3 minutes. Question 7 ’Now, imagine we purchase a list of restaurant emails and want to append our huge database with those emails ’ how would we go about doing this?’ The answer involves a VLookup, which can be persnickety and tedious ’ fair to assume if they know the answer, they can work through the actual implementation. Question 8 ’We’re testing television advertising to evaluate our ability to extend our brand from a directory to a reservations destination. How would you evaluate the ROI of this?’ This question requires a fairly complex answer and I’m looking for nuances that include: What is your business objective? How is the test set up . . . what is the control I’m comparing this to? Some concept around lift and then extended lift (this is more of a branding answer, but ties into the notion of multiple touch points instead of focusing entirely on last click attribution ’ which is a very common mindset.) Search bonus for looking for lift uptick in branded search as well as direct traffic. Question 9 ’How can we rank better for ’Romantic Italian Restaurants in Redmond’ ’ here’s the page, but it ranks on the second page for that term.’ (Assume said page has standard on page optimization in place.) This is a red herring question - what I really want is for someone to tell me something along the lines of: ’ranking reports are a waste of time and here’s why’ ’you should look at the inbound search traffic instead of the ranking report for a specific term’ ’this is a long tail term, if you spend time chasing every long tail term, you’ll miss the forest for the trees.’ Question 10 At some point, I’m going to dig really deep on something where I have a lot of experience (say local or news search) where I know the candidate is going to hit the ceiling of her knowledge.
  17. 17. In this case, the right answer is, ’I don’t know.’ There’s a lot of changes in search, making it impossible to know everything. Being able to tell your interviewer (or boss) ’I don’t know’ is very important. There are already enough people trying to BS their way through the search industry and I don’t want them working for me. Conversely, (and just as importantly) I want the candidate to enlighten me. A great candidate should be able to teach me something. If all else fails to draw this out, try: ’Tell me something I don’t know about search.’ The close cousin of the tell me something question is forward looking: ’what is the next big thing we should be thinking about?’ or ’My CEO is all atwitter about Pintrest, how should this play into our search strategy?’ Question 11 ’Tell me what you know about me.’ This isn’t a narcissistic probing into my favorite topic; but I’m really asking to see if a) the candidate has done any preparation and b) if the candidate is social. The integration of social into search makes this question increasingly relevant, especially for smaller entrepreneurial companies that may not have a ’social’ department or dedicated function. Smart candidates avoid this question by dropping hints about the interviewer’s background during the interview: ’I saw you played rugby’, ’lived in Ireland’, ’have kids’ to let the interviewer know they’ve done some research. This can also take the form of, ’In the New York times article last week about Urbanspoon’’ Question 12 Finally, the best question in any interview is a series of ’whys’. I interrupt repeatedly with why. Why? Because it challenges statements. Why? Because some candidates try to gloss over hard questions with assumptions. Why? Frequently, I find explaining assumptions leads to discussions on fascinating tangents. Why? Because their experience is very different to mine and I want to know what they’ll bring to the table. Onerous interview process? Uncomfortable? Maybe. But, I’d much rather have a tough hour long interview than a tough month or two or six with a poor fit. And let’s be honest, anyone worth his or her salt is going to have to answer much harder, on the spot questions across the organization every week. For more on hiring awesome SEOs, check out Luc Levesque’s post: How to Sniff out Rockstar SEO Talent. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 7- How will you solve canonicalization issue or what is .htacess file? .htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like or or . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url. 8- What is keyword stemming in SEO?
  18. 18. Keyword stemming is the process of finding out the root word from the search query. A query having the word ’ playful’ would be broken down to the word ’play’ with the help of stemming algorithm. The search results returned would be having the word ’ play’ in it. 9- What is LSI? LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index. 10- What do you know about the Florida update? Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 13- What is 301 redirect? It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 15- What do you understand by Cloaking? Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ - What is the difference between Seo and Sem? Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ What do you mean by anchor text? Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries. 28- How will you treat Web standards while optimizing a website? Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site. 29- What methods would you apply for decreasing the loading time of a website? I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc. 30- Which tools do you use for choosing keywords? I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.
  19. 19. *Remember certain tools are paid but you may use the trial version for some days. 31- What blogs and sites do you regularly visit to update yourself? I follow Matt Cutts blog. Seomoz blog, Seochat forums,,Seo book, Seosandwitch, Seroundtable, Seobythesea, seochat etc. 32- What are doorway pages? These are pages that are specially created to rank high on search engines using deceptive techniques.Doorway pages do not provide useful content but instead redirect users to the main page. What would you suggest to the client who has a website made on Flash? How would you do Seo for that site? Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5. 35- What do you understand by Frames in HTML? A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead. 36- Which is the popular search engine in Russia? Yandex is popular in Russia. 37- If the meta robots tag has a value of "no index, no follow" what does it mean? It means the search engine crawlers would not index the contents and would not follow the links present on the page. 38- Who is Rand Fishkin? Rand Fishkin is the CEO and Co founder of Seomoz, the most popular seo software in the world. He started the informative "White Board Friday" series for explaining the concepts related to Seo and search engines. 39- How will you restrict the search engine crawlers from indexing a folder named "Secret" that is present in the root? The following code when added on the robots.txt text file would restrict the crawlers from accessing the folder User-agent:* Disallow: /Secret/ 40 - What do you understand by Google Dance? Google Dance happens when major updates happen on the database maintained by Google. Constant shuffling leads to unstable rankings of the Web Pages.This continues for some days and is known as Google dance. It was witnessed in the past before the real time searching happened. Now, Google updates its index almost everyday and changes are witnessed narrowly. 41- Which are the top 3 social media websites that you will suggest to your client for SMO work? I would suggest Facebook, Twitter and Google Plus.
  20. 20. 42- How does Google Plus helps in Seo? Google Plus helps the promoted web pages to get plus ones which are considered as genuine votes by Google. More plus ones helps to enhance our search engine rankings. Moreover,it helps to get high rankings in personalized search results where our friends can see the web pages shared and promoted by us. Read more here:- Using Google Plus for Seo 43- What is a Pizza Box in terms of Google? Google server comes in a standard case which is commonly known as "Pizza Box". 44- How important is to have a keyword in a domain name? After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on building a brand rather than using only keywords which could make a domain look spammy. Although having keywords in the domain helps but it would work only if the combination comes out as brandable. Some popular examples of website which succeded without having keywords in it are,,,, and ofcoz etc. But, there are some themes where the presence of keywords becomes necessary like the presence of the keyword "recipes" in or the presence of the word "food" in the domain . Hence, its important to take decisions based on the theme you need to target. 45- What do you understand by "Engagement Metrics" with relation to social media? Engagement metrics comprises of information which is used to measure the importance of user (customer) engagement with respect to a particular social data.Some example includes likes, retweets, plus ones, clicks, favorites, repins, comments etc. 46- What are your favorite ways of attracting natural backlinks to your site? Having user friendly content on the site is the best way to attract natural backlinks but one of my favorite ways of attracting natural backlinks is by offering free widgets and free infographics to my audience. 47- Have you heard about ASO? ASO stands for App Store Optimization which is a process of improving the visibility of mobile apps on app stores like iTunes and Google Play. 48- How can you search with the exact keywords you type on Google without using quotes? We can use the Verbatim tool in order to search with the exact keywords entered on Google. 49- What do you understand by Google Authorship and how can you use it for Seo benefits? Google Authorship allows you to link your Google Plus Profile to the content you create. This is a way to enhance the overall user experience and stop spamming. Results containing content from original and reputed authors are valued highly by Google and chances of spamming are also reduced. Hence, implementing Google Authorship is really useful for Seo as it helps a webpage to rank higher based on the author rank. Read more:- How to Make Full Use of Google Authorship Profile
  21. 21. 50- How can you make a website mobile friendly? I will create a mobile friendly version of the website for Googlebot-Mobile, use meta.txt for specifying special instructions to mobile search engine crawlers, use mobile.xml sitemap and will have mobile optimized content on the site. Read more:- Mobile Seo 51- What is the difference between clicks and visits in Google Analytics? Clicks indicates the number of times any user clicks on an ad while visits indicates the number of unique sessions each visits create. Read more:- Difference between clicks and visits 52- How can you track Facebook likes using Google Analytics? We can do this with the help of social interaction web tracking. I will add a custom script using FB.Event.subscribe function to start tracking clicks. ( Learn how to track Facebook likes ) 53- How will you plan an Seo strategy for a website already affected by Penguin update? Penguin update deals with scanning through the link profile of a website. I will scan the links pointing to the site using tools like ahrefs and prepare a list of low quality links. I will make every effort to get those links removed like emailing the webmaster. If somehow, I am unable to remove some links then I will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, I will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update. 54- What is the difference between HTML sitemaps and XML sitemaps? HTML sitemaps are created for the user and contains a basic structure for displaying all the pages of the website in a hierarchy. XML sitemaps are created for the search engines and helps a search engine bot to easily cache, index and discover new pages. 55- How many keywords do you think are enough to target on a web page? There are virtually no limits on the number of keywords that we can target on a web page. Best approach is to focus on our main keyword and all the secondary keywords would find way for itself in the search engines. The old method of targeting 3 keywords per web page does not works any more. You can have 10-15 keywords or even more to target on a single web page. 56- What is the difference between soft 404 and 404 errors? How will you find and remove these errors? A 404 error is returned when the browser requests a resource from the web server and the server is unable to find that resource so it returns 404 file not found error. On the other hand, soft 404 error is returned when the browser requests a resource from the web server and the server returns 200 OK response for a file that does not exist on the server. Hence, in both the cases, file is not present on the server but in case of soft 404 the server returns 200 OK response code by mistake. We can find out these errors with the help of Google Webmasters Tool and we can either remove them by adding proper redirects and by creating a custom 404 page for helping the user in proper navigation while browsing the site. 1. Which are the most important area to include your keywords? ’ Page title and
  22. 22. Body text are the most important areas where we can include keywords for the SEO purpose. 2. What are webmaster tools? – Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap. 3. What is the best way to maximize the frequency of crawling of your website by search engines? – Frequently adding new, original and quality content on the website. 4. Do you know who is Danny Sullivan? – He is a Journalist who covers the field of web search, considered as search engine guru and editor at 5. Who is Matt Cutts? – He is the head of web spam team at Google. Read more about Matt Cutts here: 6. What is the best criterion to identify the value of a backlink? – The authority of the domain, quality of the content on the page where the backlink is provided and then the page rank of the website. 7. What is keyword proximity? – Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text. 8. What is keyword prominence? – Keyword prominence is the location of the keywords in the page title, meta description and body text–..Read more about prominence at: 9. Difference between exit rate and bounce rate? – Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page–.read more here exit-rate 10. What is the Panda update and which is its current version? – Panda is a search algorithm update by the Google to take on the content farms, low quality websites and the websites getting low quality backlinks, Google removed a lot of the webpage from the higher search index during this update and the current version of Panda is 2.5.3 updated on October 19/20th Oct. 2011–read here for latest panda updates 11. What was caffeine update? – Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least more about caffeine update here 12. A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics? – Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics. 13. What is 404? – It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server. 14. What is 301 redirect? – It is a SEO friendly version of permanent redirect for the webpages or the domains. Read more about 301 redirect here 15. What is 302 redirect? – It is a temporary redirect. Read more here
  23. 23. 16. What is robots.txt? – Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website. Read more here 17. What are the other methods to restrict a webpage from the search index? – we can use noindex meta tag. Read more here 18. What are Google Webmaster Tools crawl errors? – Crawl errors provides the information about the URL–s of your website which are not accessible but linked from somewhere. Read more here 19. What is a landing page? – a landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page. Read more about landing page here 20. What is the recent change in Google Analytics? – Real time visitors info, visitors flow, webmaster tools SEO data and website speed data. Read more here 21. How to handle the duplicate page in the website? – using canonical tag. Read more here advancement-in-seo-practices-since-sitemaps 22. What are the types of CSS and which is better for SEO? – 3 types, Internal CSS, inline CSS and external CSS. Read more about CSS types here at The external CSS is best for SEO purpose. Read why to use external CSS 23. How many heading tags are there in HTML? – 6 tags, from H1 to H6 24. Can we use more than one H1 on a single webpage? – Of course, if there is a need of describing two related topics on the same page then we can use, but using more than 2 or 3 will not provide any credit to the search engines. Matt Cutts advise on using more than one H1 tag v=GIn5qJKU8VM 25. Italic or Bold, which is more useful? – Both are almost same but Italic have a slight more better for keyword targeting on the webpage. Read more here 26. What are top SEO ranking factors? – Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage. Read more here and here factors/ 27. What is the criteria for removing a webpage from Google search index? – It should return a 404 not found error or it should be 301 permanently redirected. 28. Some basic and quick steps to increase the webpage speed. – removing the unused code and scripts. Replacing internal and inline CSS with the external CSS. Using web server–s page compression methods. Using small sized images or minimizing the no. of images. 29. What is CTR? – It is Click Through Rate. Read more about CTR here 30. What is CTA? – It is Call to Action. Read more here
  24. 24. 31. What is the Difference Between Google Panda and Penguin Update? – Panda Update - This update is designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other websites or sites that are just not very useful. Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc... 32. What is topic modeling? – Topic Modeling is a technique used by search engines to clearly analyse and identify the large volume of text on a webpage. Read more about topic modeling here: 33. What is Pagination in SEO? – Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination. 34. What are rich snippets? – Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after google identifies any microformats ( structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool 35. What are URL parameters? – URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e- commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools. 36. What is A/B testing and Multivariate Testing? – A/B testing is the testing of a webpage by creating its two different versions and redirecting some of the users to variation version from the original URL to know which version is more effective, multivariate testing is done using the software programs to dynamically insert/alter the components on a webpage and record the user interaction/behavior with all the combinations and identify the most effective combination. Google recommends using 302 temporary redirect while running the A/B testing in your website. 37. How to decrease the bounce rate of a webpage? – Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design. 38. Why we use noodp in meta robot tag? – To block the open directory project description from displaying in the search results, applies only to websites which are listed in ODP, i.e. 39. What is meta refresh tag, should we use it? – Meta refresh tag on a webpage send the user to another url after a specified period of time, typically in seconds. It is not recommended, rather use server side 301 redirect. 40. What are breadcrumb? – Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the microformats tags for breadcrumbs should be embedded in the HTML. 41. Is there a way we can tell Google that a particular webpage contains the
  25. 25. Adult content? – Yes, we can do it by adding one of these two meta tags to that webpage 1. <meta name="rating" content="adult" /> OR 2. <meta name="rating" content="RTA-5042-1996-1400-1577-RTA" /> 42. How Google treat links in PDF files? – Same as in the HTML pages, these passes the page rank, indexing signals and other data, it is not possible to nofollow the links in PDF files. 43. Mention soazme SEO myths you know and what the actual facts are? - Here are some myths and answers for reference. Meta description is used for ranking- Meta descriptions are not used for rankings by Google and only used as a short snippet of text which users see along with search results Google will always use my meta-data- No. Google will not always use your meta title or meta description. Based on the query, Google may change your meta data to suit the searchers query More links the better- False. Even one high quality relevant editorial links can trump 1 million spam links you might get via blog comments, forum posting, site wide links and so on (Not to mention your chance to get a penalty) @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ What makes a website search friendly? * How do you define success when it comes to SEO? * How do you stay updated on industry news and algorithm changes? * What programming languages do you have experience with? * Regarding your previous SEO job, what did an average day look like? * How do you adapt to the needs of different clients? * How often do you communicate with clients? * Describe your SEO workflow. * What SEO tools do you regularly use? * How do you stay organized when working on an SEO project? * Who is Matt Cutts?matt cutts * What is your favorite website and why? * What is your opinion on proper link building? * Have you or your clients ever received a manual link penalty from Google? * What–s the ideal speed for a site to load a web page? * Do you prefer to move a page with a 302 redirect or a 301 redirect? * Are you aware of the latest changes to Google and the latest updates to Panda, Penguin? * What do you know about content building and content marketing? * Do you have a sense of humor? * So, explain why I should hire you. @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
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