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LinkedIn Basics & Best Practices
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LinkedIn Basics & Best Practices

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LinkedIn is an important social media tool for the 21st century. Learn about creating your profile and incorporating the best elements into your social media strategy.

LinkedIn is an important social media tool for the 21st century. Learn about creating your profile and incorporating the best elements into your social media strategy.

Published in: Social Media

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  • 1. Best Practices brought to you by Bruce A. Bennett Career Coach Corner
  • 2. 2 Introduction & Overview for session Introduction Media & Marketing Research Career Networking Groups – JPL, CLPL, NTS, Harper College McHenry County Workforce Network Volunteer LinkedIn Workshop Presenter at Harper College WorkNet Center Overview LinkedIn Settings Navigation tabs Best practices Editing & building your profile Let's Get Started
  • 3. 3 Notes & Goals for session General Notes for Today My contact info is on last page Workshop is interactive Red Arrows Parking lot Best Practice Goals Personalize Branding Best Practices Suggested Activities
  • 4. 4 LinkedIn - What is it & Why use it? Over 225 million professionals use LinkedIn to exchange information, ideas and opportunities Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual or Company  Norm Galvin at InsightsNow  Corina Eliason at ForeSee Find Employment Opportunities
  • 5. 5 LinkedIn Network Activity & Settings
  • 6. 6 LinkedIn Settings – 4 Tabs
  • 7. 7 LinkedIn Navigation Tab - Profile
  • 8. 8 LinkedIn Navigation Tab - Contacts
  • 9. 9 LinkedIn Navigation Tab - Groups
  • 10. 10 LinkedIn Navigation Tab - Jobs
  • 11. 11 LinkedIn Navigation Tab - Inbox
  • 12. 12 LinkedIn Navigation Tab - Inbox
  • 13. 13 LinkedIn Navigation Tab - Companies
  • 14. 14 LinkedIn Navigation Tab - News
  • 15. 15 LinkedIn Navigation Tab - More
  • 16. 16 LinkedIn Tab - More – Help Center
  • 17. 17 LinkedIn Tab - More - Skills
  • 18. 18 LinkedIn Tab - More - Skills
  • 19. 19 LinkedIn Best Practices 1. All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary and specialties section 4. Utilize Skills section and other key words 5. Recommendations – enhance your profile 6. Provide activity updates & read connection’s updates 7. Join Groups – discussions & participation 8. Jobs – create search agent & review saved searches 9. Companies – follow targets for changes 10. Who Viewed Your Profile?
  • 20. 20 Best Practice – Headline & Activity
  • 21. 21 Best Practice - Summary & Specialties
  • 22. 22 Best Practice - Skills & Endorsements
  • 23. 23 Best Practice - Group Participation
  • 24. 24 Best Practice - Group Participation
  • 25. 25 Best Practice - Follow Companies
  • 26. 26 Best Practice - Job Search Agent
  • 27. 27 Best Practice - Job Search Agent
  • 28. 28 Best Practice - Job Search Agent
  • 29. 29 Best Practice - Job Search Agent
  • 30. 30 Best Practice - Network Activity
  • 31. 31 Best Practice – Who’s Viewed You?
  • 32. 32 Best Practice - Who’s Viewed You?
  • 33. 33 LinkedIn Profile – Editing & Building
  • 34. 34 LinkedIn Profile – Editing & Building
  • 35. 35 LinkedIn Profile – Editing & Building
  • 36. 36 LinkedIn Suggested Activities Who is viewing your profile? Read network activity from your connections Build your network of connections Join industry or specialty related LinkedIn groups Post activity update, e.g. reading a book, attending a seminar, trade show or conference Review Companies Followed updates Connections Review discussions in your LinkedIn Groups Jobs Endorsement Monday
  • 37. Questions? Feel free to follow up later or connect with me on LinkedIn Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: BruceABennett@comcast.net LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/