I will present this at the McHenry County Workforce Network in October. It covers the general usage of LinkedIn and the elements that need to be developed for your profile. My recommendations for regular activity are presented too.

1. Basics & Best
Practices
brought to you by
Bruce A. Bennett
Career Coach Corner
October 25, 2018

2. 2
Introduction & Outline for session
Introduction
Professional Career in Media & Marketing Research
McHenry County Workforce Network Volunteer
Career Coach Corner Blog & Presenter
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

3. 3
Notes & Goals for session
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Comments on the survey forms
Other: LinkedIn B & BP
Sign out of LinkedIn
Goals
Create a relevant job search agent in LinkedIn
Identify industry related groups to engage &
participate
Research employers on LinkedIn & the Internet

4. 4
LinkedIn - What is it & Why use it?
Over 562 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Research Individual or Company
 Norm Galvin at InsightsNow
 Corina Eliason at ForeSee
Find Employment Opportunities

5. 5
LinkedIn Profile

6. 6
LinkedIn Navigation Tab - Home

7. 7
LinkedIn Navigation Tab – My Network

8. 8
LinkedIn Navigation Tab - Jobs

9. 9
LinkedIn Navigation Tab - Messaging

10. 10
LinkedIn Navigation Tab - Notifications

11. 11
LinkedIn Navigation Tab - Me

12. 12
LinkedIn Navigation Tab - Work

13. 13
LinkedIn Profile Nuances
Include Skills in your positions and headline
 Never use the word “Searching” Or “Opportunity” in your
headline. Searching is your problem, you want to be their
solution.
 You must focus your skills on a certain company, industry, or
particular level of profession. Zeroing in on an audience helps
them say yes to you when the fit is there!
 Avoid ALL of the 2018 top ten overused buzzwords on LinkedIn
used last year
Specialize, Experienced, Skilled, Leadership,
Passionate, Expert, Motivated, Creative,
Strategic, Focused

14. 14
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuances

15. 15
Skill Words Throughout Profile

16. 16
Skill Words Throughout Profile

17. 17
Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP

18. 18
LinkedIn Recommendations

19. 19
LinkedIn Best Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summary section – call to action
4. Utilize Skills section and other key words
5. Group – discussions & participation
6. Jobs – create search agent
7. Companies – following & searching
8. Recommendations
9. Activity update reading a book, view webinar
attending a seminar, trade show or conference
10. Build your network of connections
11. Who Viewed Your Profile?

20. 20
Use a professional photo
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

21. 21
Best Practice - Headline

22. 22
Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Best Practice - Headline

23. 23
Summary Section Composition
• Your summary could start with email address and contact
information on the very first line
• Paragraph one should be about what you do, your job
title, and description and use skills
• Paragraph two should show how you have added value to
a previous employer tell a story (STAR) skills
• Paragraph three tell how you will solve a companies
problems use a story (STAR) skills and a call to action
Add skills to your LinkedIn Summary Section
Best Practice - Profile Summary

24. 24
LinkedIn auto populates & defines key skills
Best Practice - LinkedIn Skills

25. 25
Endorsements add value
Best Practice - LinkedIn Skills

26. 26
Best Practice - LinkedIn Groups
Use key words for searching

27. 27
Best Practice - LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

28. 28
My LinkedIn Groups
You can join up to 100 groups or create your own
Adjust the settings for your groups

29. 29
Discover LinkedIn Groups
LinkedIn will recommend groups for you

30. 30
Best Practice - Group Participation
Become a "SME” through group participation
Post new topic or respond to existing posts

31. 31
Best Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.
31

32. 32
Update career interests to inform recruiters with your
expertise, job titles, and locations
Best Practice - Job Search Agent

33. 33
Update career interests to inform recruiters the types of
jobs, industry and company size
Best Practice - Job Search Agent

34. 34
Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

35. 35
Best Practice - Job Search Agent
Searches can be filtered on many criteria
Save the search for regular updates

36. 36
Opt in for Daily or Weekly updates
Best Practice - Job Search Agent

37. 37
Apply for job on company website
37
Best Practice - Job Search Agent

38. 38
Apply for job LinkedIn Easy Apply
Best Practice - Job Search Agent

39. 39
Apply for job on LinkedIn
Best Practice - Job Search Agent

40. 40
Best Practice - Follow Companies

41. 41
Best Practice - Follow Companies

42. 42
Best Practice - Follow Companies

43. 43
Best Practice - Follow Companies

44. 44
Best Practice - Search Companies

45. 45
Best Practice - Search Companies

46. 46
Best Practice - Search Companies

47. 47
Best Practice - Search Companies

48. 48
Best Practice - Your Activity

49. 49
Best Practice - Your Activity

50. 50
Best Practice - Your Activity

51. 51
Best Practice - Your Activity

52. 52
LinkedIn will suggest connections
Building Your LinkedIn Network

53. 53
Click on blue Connect button
Building Your LinkedIn Network

54. 54
Dialogue box pops up with two options
Add a note customized to the person
Send now a generic spam like message
Building Your LinkedIn Network

55. 55
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

56. 56
Third Level - Click on 3 dots to connect
Building Your LinkedIn Network

57. 57
Best Practice - Who Viewed You?

58. 58
Best Practice - Who Viewed You?

59. 59
Best Practice - Who Viewed You?

60. 60
LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

61. 61
LinkedIn Searching
Searching has numerous filters

62. 62
LinkedIn Searching
Location, current company are 2 great search filters

63. 63
LinkedIn Searching
Location, current company are 2 great search filters

64. 64
LinkedIn Searching

65. 65
LinkedIn Searching
Filter by job title, e.g. Recruiter or Talent Acquisition

66. 66
LinkedIn Settings

67. 67
LinkedIn Settings
Settings are divided into four main areas

68. 68
LinkedIn Settings
Add 2nd email addy and mobile number

69. 69
LinkedIn Settings
There are three profile viewing options

70. 70
LinkedIn Settings
You can turn off sharing edits if you are making
multiple changes to your profile

71. 71
McHenry County Workforce Network
October Newsletter of Events & Services
McHenry County Workforce Network Website

72. 72
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock, IL 60098
Resumes, Cover Letters and Applying On-Line
Thursday November 1, 2018 from 10am – 12pm
Getting Started with LinkedIn
Thursday November 1, 2018 from 1pm – 3pm
Tips for a Winning Interview
Thursday November 15, 2018 from 1pm – 3pm
Registration required
Job Center of Lake County
18081 Lancer Lane, Building 4, Room 424, Grayslake, IL
Using Social Media in Job Search
Monday October 30, 2018 from 2pm – 4pm

73. Questions?
Feel free to follow up later or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/